Everyone has or her own definition of public relations, but few are as simple and to the point as the one offered by Robbie Vorhaus: storytelling. Vorhaus & Company provides “classic storytelling for business.” It helps companies understand what’s compelling about their stories, and then it helps them tell those stories in a manner that makes an emotional connection between the company and its target audience. It’s an approach that is equally effective building brands or corporate reputations.
Traditionally, Vorhaus has enjoyed its greatest success in the consumer marketing arena, building an impressive roster of blue-chip clients such as Domino’s Pizza, Bertolli USA, Buick, Russell Stover Candies, and Waterford Wedgwood—helping the latter convince The White House to use Waterford Crystal’s Millennium Toasting Flutes when the president ushered in the new millennium. But president Robbie Vorhaus is also a trusted counselor to CEOs such as Tony O’Reilly (formerly of Heinz, now at Waterford) and John Sculley (formerly of Pepsi and Apple Computer, and now at Sculley Brothers) and the firm has a crisis management capability as well as a new technology practice.
New client wins in 2000 included several in the technology sector—VocalTec Communications, Dexsi.com, I-behavior—as well Georgette Klinger in the health and beauty arena. Revenues were up around 20 percent, to $3 million. Vorhaus also added to its management team, bringing in Julie Schumacher from Porter Novelli. Schumacher serves as senior VP and general manager of the firm’s New York headquarters, overseeing account management and operations.