Vorhaus Public Relations
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Vorhaus Public Relations

Every public relations firm has its own definition of what public relations is, and Vorhaus & Company has one of the most succinct: “Classic storytelling for business.”

Holmes Report

Every public relations firm has its own definition of what public relations is, and Vorhaus & Company has one of the most succinct: “Classic storytelling for business.” That definition informs everything Vorhaus does, from its corporate culture—employees are called storytellers—to the media relations programs it creates for clients, all of them focused on telling a compelling story about the company, its people, or its products and services, “uncovering a universal appeal, some deep connection to the audience they are trying to reach so that these audiences move in their direction.”
 
Vorhaus is best known for its work in the consumer-marketing arena for blue-chip brands such as Domino’s Pizza, Buick, Bertolli, Waterford Wedgewood, and Lipton’s teas, and most of its new business in 2001 came from consumer clients including The Minute Maid Company, Boursin, Knorr, and Stride Rite Children’s Group. Vorhaus also introduced a diversity practice, focused on multicultural marketing and adding a new dimension to its services. But the technology sector suffered a decline, and overall the firm’s revenues were down about 15 percent on the year.
 
Key programs in 2001 included the Bertolli Sous Chef Awards, designed to help the olive oil brand build relationships with the culinary profession; the launch of Simply Orange juice for Minute Maid, including a Wall Street Journal exclusive and special events in four major cities; and the Domino’s Tournament of Champions, which resulted in the nation’s fastest pizza maker joining Katie Couric on The Today Show.
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