The year 2000 was a breakout year for Warschawski Public Relations, founded by Edelman Public Relations veteran David Warschawski in 1996. The firm earned national recognition for its work on behalf of the National Jewish Outreach Program, picked up new business from high-profile clients including adidas and Washington Power, and branched out into high-tech public relations with the formal launch of a technology practice.
The addidas-Solomon win was probably the highlight. Warschawski was already building a reputation in the sporting goods market, thanks to its work for lacrosse equipment manufacturer STX, but it beat out several larger multinational firms to handle the world’s second largest sporting goods company, and it will provide not only marketing but also corporate image and crisis management support. With a handful of new tech clients—Mobile Coyote, Medicine-On-Time, and ebudgets.com among them—the firm also established itself as a player in tech. Meanwhile, new employee additions include veteran counselor Hirsh Goldberg, a senior VP who formerly ran his own Maryland marketing firm, and VP Mark Brousseau, former marketing director of ImageScan.
Despite doubling in size in 2000 for the second consecutive year, Warschwaski remains small enough that clients are assured of the kind of personal attention they cannot always find at larger firms, of senior level involvement at every stage of their program.