ATLANTA—Witness Systems, a leading global provider of performance optimization software and services, has selected Porter Novelli as its global agency of record to help develop and implement a worldwide public relations initiative aimed at extending its market awareness. The PN Atlanta office is leading the initiative with support from account teams in London, Sydney, Tokyo, Ft. Lauderdale, Mexico City and Sao Paulo.
The move comes as international operations are accounting for an increasingly higher percentage of revenue at Witness Systems, says Nancy Treaster, senior vice president of global marketing. “We needed a strategic partner with global reach, which has proven to be a key strength for Porter Novelli. Having one global account team for communicating our vision and brand in every region is helping ensure that companies everywhere that are focused on optimizing the customer experience understand the value of our solutions.”