Consumer and lifestyle public relations specialist Zing was launched in 2000 by Preya McMahon, a veteran of the marketing communications practice at Edelman and of the PR industry in both Australia and the U.S., and has quickly established itself as one of the most creative firms in the Australian market—and increasingly beyond it.
What sets Zing apart is its ability to strategize and execute beyond traditional public relations ideas, delivering integrated special events, video production, digital and experiential marketing campaigns for a roster of big name brands in the health, beauty, entertainment, sport, retail, consumer technology, fashion, and food and beverage categories. Charged last year with introducing Coca-Cola’s new Mother energy drink, the firm came up with an appropriately high-energy launch campaign that included a partnership with edgy U.S. fashion company American Apparel, a grassroots marketing effort, and a unique media mailer featuring a plant in a can that grew into the shape of the brand and became something of a YouTube phenomenon. Other highlights of the past year included the launch of Dove Pro-Age for Unilever and the fourth consecutive year of support for Coke’s Australian music program.
Today, McMahon has 40 people, more than 30 of them in the firm’s Sydney and Melbourne offices and a team of around eight in New York and Los Angeles, which—along with an affiliate firm in New Zealand—has led to some pan-Pacific work. She also operates a sister firm, Bang, which specializes in the lifestyle, fashion and entertainment industries. The management team includes director of client services Kate Mulcare, who like McMahon has worked internationally (the