Charting the future of public relations

The Influence 100

The Influence 100 is the Holmes Report's annual compilation of the most influential in-house communicators around the world.  


The role of the senior public relations professional within major corporations — and other institutions that face intense public and media scrutiny — has grown more complex and challenging in recent years. The rise of social media has empowered stakeholders and spawned new threats to corporate reputation, and smart CEOs have come to realize that a trusted communications advisor is essential to their success.


The 100 senior corporate communicators profiled in this book are senior counselors to some of the most powerful CEOs in the world. In compiling this list, the Holmes Report relied on external nominations along with its own editorial research, basing all decisions on discrete set of criteria. Accordingly communicators were selected based on:

- Their status within their organizations (as well as the status of those organizations); 
- The respect in which they are held by their own senior management and their peers, including the seniority of their position;
- Their influence over the public relations agencies with which they work;
- Their thought leadership within—and occasionally beyond—the public relations industry;
- The budget under their control;
- Their reputation for innovation;
- Only one person could be selected from a particular company.

The Influence 100: Introduction & Methodology 
The Profiles  | The Research The Social Profile
Analysis: Are In-House PR Leaders Using Twitter Enough?