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During her six years at Sephora, Deborah Yeh has been instrumental in maintaining the company’s stature as one of the world’s most successful and innovative specialty beauty retailers at a time when retail overall is taking a hit. With a focus on making shopping as experiential and engaging as possible, for instance, Sephora has rolled out an app, complete with augmented reality capabilities that allow users to test cosmetics. The brand offers beauty classes, and has face-scanning technology that helps shoppers find products that match their skin tone.
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