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A popular figure on the global PR circuit, Ken Hong has overseen a transformation in LG Electronics’ public profile since taking on global communications leadership a decade ago. That has included the launch of the LG-One WPP unit, which handles the Korean giant’s global PR duties, and has helped to drive particularly strong results for the company at key trade shows such as CES and Mobile World Congress. Recent years have seen Hong support the launch of LG’s first ever premium brand in North America and Europe, and the critical reorganization of LG’s offices in Europe.
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