Mattias Rådström

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Global head of social media & PR, Electrolux

Stockholm

Influence & Engagement

As head of social media and PR at Electrolux, Rådström heads a content studio that has helped to transform the reputation of the company within the normally staid white-goods sector. He has been responsible for several award-winning campaigns, including the critically acclaimed Vac from the Sea initiative. and the Electrolux Design Lab, an 13-year-old international award for students that has turned into a major content marketing opportunity for the Swedish brand. Indeed, Rådström's work the Design Lab has illustrated the importance of moving from one-off marketing to year-round global engagement, delivering impressive results. In the process, Electrolux has become more associated with a reputation for design and innovation, an important goal for the company.