As CCA comes of “legal” age (21!), we gathered in a room to reflect. I had so much to think about having been a CCAer for 19 of those 21 years. But, true to CCA style, we spent way less time looking back than we did looking forward.

Our “Freedom to See. Power to Do.” mantra is really built on that premise. In addition to an incredible depth of talent and resources, the most important contributor to our success has been the freedom to dig deep, think differently, and look forward instead of back. A genuine curiosity and an unwavering commitment to our clients’ success lead us to see things others don’t.

When the doors opened, CCA quickly set the standard in delivering results-oriented health communications in a collaborative environment.  What we did in 1995 is often still industry best-practice today.  Back then we were working on initiatives that today may be categorized by buzzwords like “patient-centric” or “authentic,” but at the time were innovative approaches we were bringing to our every-day client work. 

It’s not to say we have ever been content to rest on our laurels. It’s why we continuously take stock of where we are and, more importantly, where we’re headed as an industry. We’re focused more than ever on truly engaging the patient, on incorporating their voice into every aspect of product development. We’re working with new, non-traditional partners to drive value. And, we’re creating measurement and analytic models that ensure that what we advise today will have a lasting impact in the future. Now, nearly 20 years from our first Agency of the Year honor, we’re proud to wear that badge for the 17th time as a finalist for The Holmes Report’s Healthcare Agency of the Year.

People often ask, “Why have you stayed in one place for so long?” I have never had to search for the right words – the answer is simple.  It’s about the smart people I have the opportunity to work with every day.  While so much has changed in my 19+ years here, our core strategy and the foundation on which the agency was built have stayed the same. 

We’ve updated our look because the 90s will never be known for high fashion, but despite a new appearance on the outside, we still have the same heart and drive on the inside. Join us as we look forward to the future.

By Alison Aromando, Team Leader at Chandler Chicco Agency