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Sunday, November 08, 2009   
WSJ Retains Ketchum Pleon for Future of Finance Initiative

LONDON—The Wall Street Journal has selected Ketchum Pleon as its agency partner to develop communications strategy and media relations for the Journal’s Future of Finance Initiative, a summit designed to ensure that expert voices are heard at a time when governments around the world are making key decisions that will redefine the global financial system. 

 

The second annual conference will bring together more than 100 leading CEOs, financial executives, top fund managers, officials from G-20 nations and prize-winning economists to debate the priorities for international financial regulation and coordination.

 

“Ketchum Pleon was tapped for this prestigious assignment because of its extensive knowledge of the European media market and its growing strength in financial communications,” says Robert Christie, vice president of communications, consumer media group, Dow Jones & Company.  “Ketchum’s expertise will aid our growth in a critically important business within Dow Jones.”


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