Monday, March 29, 2010   

Gold SABRE Finalists BUSINESS-TO-BUSINESS MARKETING (EXISTING PRODUCT)        Surfaces That Inspire – Launch OF the First Ever DuPont Corian Design Studios DuPont with Ogilvy Public Relations Worldwide HP Brings Web-Connected Printing to the Masses Hewlett-Packard with Porter Novelli Intuit Money Matters Town Hall Series Intuit with Access Communications Taking Consur "Mobile"    Concur with Weber Shandwick Cloudera Distribututors for Hadoop Cloudera with Page One PR BUSINESS-TO-BUSINESS MARKETING (NEW PRODUCT)   Expanding the Soy "Health Halo" to Health Professionals United Soybean Board with Publicis Consultants | PR, SmithBucklin and Communiqué Inc. Essential Repair Product Launch Pureology Serious Colour Care Launching Ink from Chase: Delivering Big to Small Businesses Chase Card Services with Ketchum New Financial Services Company Seizes an Opportunity in a Crisis Allonhill with Linhart Public Relations Alteon is Back    Radware with Ruder Finn BUSINESS-TO-CONSUMER MARKETING (EXISTING PRODUCT)        HomeAway “S.O.S. (Save Our Summer) Vacation Program HomeAway with MM2 Public Relations Bridesmaid for Hire: Dr Pepper Bids its Way to the Altar Dr Pepper Snapple Group with Ketchum Foster Farms Says No to Plumping Foster Farms with Fineman PR Hershey's Bliss Invites Consumers to Share the Bliss    The Hershey Company with JSH&A Public Relations Barbie Celebrates 50 Fabulous Years  Mattel with Ketchum BUSINESS-TO-CONSUMER MARKETING (NEW PRODUCT)        Starbucks VIA Ready Brew Preview and Launch Starbucks Coffee Company with Edelman Building Pre-Launch Demand: Word of Mouth Launch for Dove Visibly Smooth Unilever – Dove with Zocalo Group McCafe Redefines Affordable Luxury at McDonald’s  McDonald's with GolinHarris Introducing nook…and Igniting an eBook Revolution Barnes & Noble with Fleishman-Hillard Honestly Sweet, Truvia Natural Sweetner: Zero Calories Cargill with RF | Binder Partners INTEGRATED MARKETING        Launch of LATISSE and LATISSE Wishes Campaign Allergan, Inc. with Chandler Chicco Agency AirTran Airways Rolls Out Wi-Fi    AirTran Airways with Cramer-Krasselt Public Relations What Would You Do for a Klondike Bar…Now? Unilever Klondike with GolinHarris Hilton Takes Off with Up In the Air Film Partnership Hilton with Cohn & Wolfe NBC Talent and Liberty Mutual Spark a Mutual Conversation on Personal Responsibility Liberty Mutual Group with Ketchum   CHANGE MANAGEMENT        Foster Farms Saves Entire Northeast Region of Louisiana Foster Farms with Fineman PR Our Path Forward The Next Step: The Integration of Wyeth Pfizer     The War of Whisper Campaigns: Building Momentum for an Unknown Bidder Emerisque with MWW Group Going Public Against Great Odds to Save Limbs Cardiovascular Systems, Inc. with Padilla Speer Beardsley Fueling Change: American Airlines Gets Fuel Smart American Airlines with Weber Shandwick CORPORATE IMAGE        The 2009 Hormel Foods Corporate Reputation Program    Hormel Foods with Burson-Marsteller GE healthymagination GE with Edelman Southern California Edison/Edison International 2009 Branding Campaign Southern California Edison and Edison International and Winner & Associates Chase Ultimate Rewards Launch – Positioning Chase as in “Their Customers Corner” Chase Card Services with Ketchum IBM: Smarter Branding for a Smarter Planet IBM with Stone Yamashita and VSA   EMPLOYEE COMMUNICATIONS        Making the Case: Measuring the Value of Employee Engagement at Northwestern Mutual Northwestern Mutual with Gagen MacDonald and EMPA Research Centura Health  2020 Strategic Plan Internal Communications Campaign    Centura Health with Vladimir Jones Boston Scientific: Intranet of the Future    Boston Scientific    Rallying Employees Behind "Our Brew" at Molson Coors Molson Coors Brewing Co. with Insidedge and WhatIF! Pfizer: Think Science Now Pfizer with Widmeyer Communications      EXECUTIVE LEADERSHIP        Novartis CEO Offers Courage, Vision and Leadership in the Face of Economic and Industry Turmoil Novartis AG with Ruder Finn   Riding Shotgun with Papa  - “Papa” John Embarks on Road Trip to Reunite the Long-Lost Camaro Papa John's International with Fleishman-Hillard Dow Corning's "Making America a 21st Century Solar Power" Campaign Dow Corning with APCO Worldwide     OpenCuba.org: Connecting Americans and Cubans Through the Freedom of Travel Orbitz Worldwide with Brodeur Partners Communicating Solutions to a Crisis NYU Stern with RF | Binder Partners   FINANCIAL COMMUNICATIONS        Restoring Confidence and Driving Reputation in an Economic Crisis    Novartis with Ruder Finn No Brakes for Monro Muffler! Munro Muffler Brake with FD Ogilvy PR Helps ChangYou.com Master the IPO Game    ChangYou.com with Ogilvy Public Relations Worldwide Launching One of 2009's Biggest Biotech Stock Stories    OncoGenex Pharmaceuticals with Porter Novelli A Growing Curve of Refreshment: The Coca-Cola Company’s Roadmap for Winning Coca-Cola Company with FD   CAUSE-RELATED MARKETING        Addressing Psoriasis: A Fashion-Forward Campaign to Empower Peoplewith Psoriasis Amgen/Pfizer with Porter Novelli Astellas and Donate Life America Partnership for Organ Donation Astellas Pharma with GolinHarris Quaker Start with Substance Campaign    Quaker Oats with Edelman The Depend Campaign to End Prostate Cancer    Kimberly-Clark with Taylor Iams Home 4 theHolidays Continues Its Mission to Eradicate Pet Homelessness    Iams with PainePR   COMMUNITY RELATIONS        Geek Squad and the FCC Team Up to Convert Consumers to Digital TV Geek Squad with Ketchum Hebrew National Shares Quality Time with Moms    ConAgra Foods with Ketchum Boehringer Ingelheim Healthy Families Campaign    Boehringer Ingelheim with GolinHarris Low-Income Customer Assistance Initiative    Entergy Corporation    The Safe Driving Talk    State Farm Insurance with Weber Shandwick CORPORATE SOCIAL RESPONSIBILITY        Big Business for Small Farmers    TransFair USA  with Carmichael Lynch Spong “Exploring Trees Inside and Out” Traveling Exhibit Doubletree Hotels with Cohn & Wolfe Yellow School Buses Go Green: The Search for America’s Greenest School IC Bus (Navistar) with Ketchum Novartis: Raising Awareness of Malaria through Student Voices Novartis Pharmaceuticals Corporation with Ruder Finn Pampers/UNICEF: One Pack = One Vaccine – Year Two Pampers with PainePR   SOCIAL MARKETING        N.E.D.: No Evidence of Disease    N.E.D. with NewscastUS, City Girl Media, Go Media PR and Two Sheps That Pass That Guy! Alcohol Abuse Prevention Education Campaign Department of Defense/TRICARE Management Activity with Fleishman-Hillard The National Caregiver Outreach Campaign    The Center for Medicare and Medicaid Services with Ogilvy Public Relations Worldwide September 11 National Day of Service    MyGoodDeed with PainePR SweeTango: Dancing into the Produce Aisle Next Big Thing with Fast Horse Gold SABRE nominees continued here: http://www.holmesreport.com/story.cfm?edit_id=11261&typeid=10 Complete list of Silver SABRE nominees Complete list of Bronze SABRE winners Complete list of Iron SABRE winners