Asia Pacific

Bob Pickard

For many years now, the United States has been complacent in its Asia-Pacific public relations, punching way below the country’s PR weight.

Bob Pickard

If there is one country that is preoccupied with its national image, it is the Republic of Korea.

Bob Pickard

It looks like the Anna phenomenon is poised to effect political reforms and changes for the better.

Bob Pickard

All last week when I was in China, there was one word that seemed to be on everyone’s lips: “Weibo”.

Bob Pickard

Now that Thailand seems to have a chance for a fresh start, there is an opportunity for the country to earn a new and improved reputation overseas.

By some estimates, the entire global PR consulting sector is worth $10 billion, but currently no PR firm bills even $100 million in Asia.

Taiwan is the latest Asian market to be hit with a food contamination scandal, outraging consumers at home and tarnishing its reputation abroad.

New Asian multinationals increasingly believe that communications can help them build profile and secure competitive advantage.

If you think Japan has an image problem these days, consider the plight of Pakistan.