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North America

Putting PR in the Corner

Marian Salzman

Public relations professionals can give CEOs real-time tutorials when it comes to management of their brand.

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Penn State Needs a New Game Plan

Marian Salzman

Six points that can help Penn State bring its brand back from the brink.

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What’s in a Name?

Marian Salzman

There is simply no way to spin what happened in the house of Madoff. It needs a rebrand, reboot or rename.

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Grabbing the Bull by the…Balls

Marian Salzman

What will Wall Street do to rebound and rebrand as protestors take to the street?

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Heady Romances (But Can They Transcend the Buzz?)

Marian Salzman

I’m not sure anyone could have predicted the intensity of the late-summer romance between fast-fashion-hungry shoppers and Missoni’s line for Target.

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Once in a Tech Time

Marian Salzman

The Talking Heads song “Once in a Lifetime”, could be the anthem for marketers today struggling to figure out what to do in this techy, techy world.

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Watching the Weather Channel Crush It

Marian Salzman

I never liked the name Irene.

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Is Beauty in the Eye of the Voter?

Marian Salzman

When are we going to have a female candidate for the top spot to whom women can relate?

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Putting Your Money (What Money?) Where Your Tweets Are

Marian Salzman

If you watched the events of the weekend unfold in the US, you’ve no doubt found this whole debt ceiling debacle to be surreal (#runforcash).

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Murdoch’s Right-Hand Woman

Marian Salzman

With all things Murdoch blowing up the media stratosphere, it has been hard to turn away from the miraculous sideshow of the past week or so.

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Play ball?

Marian Salzman

Just as the French are voraciously following the DSK drama, American sports fans are watching with bated breath the recent news of the NBA lockout.

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Time to Get Real (Time)

Marian Salzman

The word disclosure is all the rage these days, but did you know that back in 2000, the US Federal Trade Commission issued some guidelines on online

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Selling a presidency


As 2012 draws closer and we begin to watch who is going to run against President Barack Obama, it’s interesting to think of the candidates as brands.

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Is connectivity the new killer?


Recent reports warn of the dangers of talking on cell phones—with serious illnesses like brain cancer byproducts of our newest addiction.

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How social media and sexting can kill your brand


It’s been an interesting week to be a PR professional. Or should I say, with the advent of all things social, an interesting couple of years?

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If brands gave commencement speeches


If your brand were giving a commencement speech, what values would you want it to share with the world?

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Retiring Ronald McDonald


Mr McDonald is in the throes of a mid life crisis. But is retiring a beloved and iconic mascot the answer to our problems?

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Beware Brand Obama


Barack Obama needed to change the conversation, and nowhere is that happening faster than with the news of Osama Bin Laden’s death.

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