Marian Salzman
Public relations professionals can give CEOs real-time tutorials when it comes to management of their brand.
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Marian Salzman
Six points that can help Penn State bring its brand back from the brink.
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Marian Salzman
There is simply no way to spin what happened in the house of Madoff. It needs a rebrand, reboot or rename.
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Marian Salzman
What will Wall Street do to rebound and rebrand as protestors take to the street?
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Marian Salzman
I’m not sure anyone could have predicted the intensity of the late-summer romance between fast-fashion-hungry shoppers and Missoni’s line for Target.
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Marian Salzman
The Talking Heads song “Once in a Lifetime”, could be the anthem for marketers today struggling to figure out what to do in this techy, techy world.
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Marian Salzman
I never liked the name Irene.
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Marian Salzman
When are we going to have a female candidate for the top spot to whom women can relate?
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Marian Salzman
If you watched the events of the weekend unfold in the US, you’ve no doubt found this whole debt ceiling debacle to be surreal (#runforcash).
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Marian Salzman
With all things Murdoch blowing up the media stratosphere, it has been hard to turn away from the miraculous sideshow of the past week or so.
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Marian Salzman
Just as the French are voraciously following the DSK drama, American sports fans are watching with bated breath the recent news of the NBA lockout.
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Marian Salzman
The word disclosure is all the rage these days, but did you know that back in 2000, the US Federal Trade Commission issued some guidelines on online
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As 2012 draws closer and we begin to watch who is going to run against President Barack Obama, it’s interesting to think of the candidates as brands.
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Recent reports warn of the dangers of talking on cell phones—with serious illnesses like brain cancer byproducts of our newest addiction.
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It’s been an interesting week to be a PR professional. Or should I say, with the advent of all things social, an interesting couple of years?
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If your brand were giving a commencement speech, what values would you want it to share with the world?
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Mr McDonald is in the throes of a mid life crisis. But is retiring a beloved and iconic mascot the answer to our problems?
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Barack Obama needed to change the conversation, and nowhere is that happening faster than with the news of Osama Bin Laden’s death.
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