Paid Digital Marketing Manager - Walker Sands Communications | Holmes Report Jobs Board
Charting the future of public relations

Paid Digital Marketing Manager - Walker Sands Communications

Chicago, IL

Walker Sands offers a fun, challenging and engaging work environment. Working within our digital group is a tremendous opportunity for someone to grow and expand his or her career in internet marketing.
 
Responsibilities
  • Conduct keyword research as an input to our clients' PPC programs.
  • Set up and manage large-scale, performance-based PPC campaigns.
  • Develop audiences for remarketing, display and paid social campaigns.
  • Work with PPC Account Executive to develop clients’ paid digital marketing strategies with the account team.
  • Optimize campaigns based on budget, lead generation goals, cost-per-action targets and other parameters that the account manager or clients specify.
  • Provide regular reporting and recommendations to account manager and client based on PPC program results.
  • Write effective ad copy for PPC ads.
Qualifications
  • Bachelor's degree or equivalent combination of education and experience, in marketing, statistics or operations.
  • Self-motivated individual with passion for marketing, advertising and campaign management.
  • One to three years of full-time experience managing Google Adwords (or similar) pay-per-click campaigns, ideally simultaneous program management for clients with monthly budgets exceeding $15,000.
  • Knowledge of SEM best practices is a must.
  • Client facing experience (written and verbal) a plus.
  • Ability to meet deadlines under pressure.
  • Strong knowledge of Excel, including intermediate formulas (e.g. vlookup).
  • Candidates with Google Adwords Certification, Google Analytics Certification, knowledge of web analytics and experience with conversion rate optimization will be preferred.
Apply here

28/02/2018