Public Relations Account Director - Highwire PR | Holmes Report Jobs Board
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Public Relations Account Director - Highwire PR

San Francisco, CA

Client Services

Primary Responsibilities:

 Highwire is a leading technology public relations agency based in San Francisco with offices in New York City, Chicago, and Boston. We work with a wide range of clients across cloud technology, enterprise security, financial services technology (fin-tech) and healthcare as well as consumer products and services. Highwire was named Technology Agency of the Year by The Holmes Report and is consistently ranked as one of the Best Places To Work in PR by PR News. Collaboration, curiosity and passion underpin everything we do. We look for people with big ideas, strong opinions and the energy to bring them to life.

 The Account Director position is a unique opportunity to become a leader for an innovative PR agency. As a member of our management team, this individual has to be a visionary creative type with 7+ years of experience growing teams and delighting clients. The Account Director will lead 4 to 5 teams doing overseeing the development of high-level strategy with clients to ensuring team is successful with media strategies. You will also be involved in new business development and operational leadership.  As a member of senior management, this individual will serve as a mentor, manager and lead example for all account teams on client management, quality assurance, staff development and strategic guidance. If you have been waiting to discover a role that allows you to be a catalyst in a thriving, meaningful workplace, then Highwire might be just the place for you.

Essential Functions:

AD Job Responsibilities Include:

  • Deliver exemplary client service for specified clients. This will include:
    • Developing and maintaining a strong working relationship with the client who listens and values your advice
    • Developing a strong working knowledge of your clients’ business, their competitors and relevant industry bodies
    • Identifying key messages and audiences and developing strategic communications plans
    • Delivering projects and campaigns on time and on budget
    • Understanding the financials of each account, the allocated hours per month vs. actual fee and managing the accounts according to the resulting servicing levels
    • Proactively communicating regularly with clients on status of deliverables and budget
  • Identify relevant opportunities to secure organic growth and hit your revenue targets
  • Develop and maintain strong relationships with appropriate members of the media
  • Keep abreast of market trends, new technologies and client needs
  • Own account management to ensure monthly client billing is accurate, client expenses are recouped, and accounts are current
  • In addition to leading strategic planning efforts, fully partake in the execution of the programs we develop, as determined appropriate by account, including but not limited to writing/editing, media relations, social media, digital communications and crisis work
  • Be an ambassador for the agency

Agency Operations

  • Maintain 3-4 direct reports, assist in development of goals for reports, deliver annual reviews and quarterly check ins
  • Contribute toward company growth by participating in new business development and generating excellent client case studies
    • Drive initiatives to identify new business opportunities
  • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example
  • Support teams and manage up and down
  • Assist with Highwire’s marketing and sales activities as required
  • Responsible use of flexible work policies
  • Uses Highwire social channels; writes for Highwire blog
  • Mentor junior staff to elevate development 

Self Development

  • Proactively set up quarterly goals with manager; track against goals and demonstrate growth
  • Effectively prioritize responsibilities based on impact, timelines, workflow and client goals
  • Identify areas for self-improvement and bring suggestions and solutions to management
  • Lead by example and ensure teammates have clear direction on roles/responsibilities
  • Attend networking events, seminars and conferences, including out-of-hours, as required to maintain personal professional development and to build networking and new business contacts

AD Job Requirements Include:

  • At least 7 years PR agency experience
  • Record of high academic achievement with good degree and A level results, particularly English and/or Business
  • Core consumer brand PR background with some knowledge of corporate PR and crisis management
  • Experience of running a reactive and pro-active press office and handling incoming press enquiries
  • Experience measuring the ROI of communications activities
  • Experience with social media influencer engagement, content campaigns, and media coverage amplification
  • Excellent publicity skills – a strong understanding of the media, editorial requirements and what ‘makes’ a story
  • Ability to demonstrate creativity and innovative thinking
  • A wide network of national consumer and business as well as regional contacts across a broad spectrum of media
  • Experience in delivering impactful PR campaigns from inception through to delivery with a strong cuttings folder to prove it!
  • Ability to build relationships internally and externally, interfacing at all levels
  • Superior people and communication skills, both verbal and written
  • Strong organizational and time management skills
  • Team player who works well under pressure
  • Thrives in an environment of flexibility, change

Highwire Perks Include:

  • Competitive salary
  • Merit-based bonuses and promotions
  • Excellent vacation policy including office closure between Christmas and New Years
  • 401K Match
  • Full medical and dental benefits
  • Commuter Benefits
  • Monthly peer to peer recognition and $50 gift certificate to store of your choice
  • Quarterly Highwire fun event – Thanksgiving is our favorite holiday
  • Extremely supportive, nurturing environment with many opportunities for professional development and growth

 The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisors. Relocation assistance options available for candidates wanting to move to San Francisco.

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