Public Relations Account Director - Max Borges Agency | Holmes Report Jobs Board
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Public Relations Account Director - Max Borges Agency

Miami, FL

Client Consulting

We are currently seeking a Marketing / Public Relations Account Director to lead accounts on media and influencer relations, thought leadership and overall communications strategy. Directors are ultimately responsible for client retention, new business, ensuring that the team is effectively developing strategy, executing client programs, meeting established goals and metrics, and demonstrating a track record of delivering high quality client service. Directors are expected to establish strong relationships with their clients through frequent high-value conversations and in-person meetings, offering strategic counsel on matters related to the client, products, industry and competitive landscape. They have an acute understanding of navigating client relationships at all levels, team development and growth opportunities. They are responsible for troubleshooting issues and challenges, while elevating issues to their Vice President as it relates to team performance, client happiness, and overall program success and execution.

Directors lead by example and continually improve or make suggestions to advance the way we operate. They are at the helm in development and execution of training, agency events, and all large initiatives rooted in agency growth, client services improvement, and career growth & development of junior staff.

Areas of Focus:

Media Relations & Influencer Relations - You're a media pitch-master who knows how to generate, measure and value PR results, whether you are directing a team or personally leading pitch initiatives daily. You'll drive the media relations programs by ensuring established account strategy translates into editorial results and take lead on list building, drafting pitches and media plan execution. You are an expert at identifying, engaging and activating influencers across a wide variety of budgets. Being knowledgeable of the influencer landscape and impactful personalities across verticals is key, but you are also an expert in recognizing micro-influencers for focused and budget friendly campaigns.

Team Management - You oversee the growth and professional development of your team and the broader agency junior staff, including drafting and delivering performance reviews alongside a Vice President, conducting quarterly meetings to assess progress, and elevating performance issues to Vice President as needed. You will also serve as a mentor and resource to junior staff, providing leadership and direction as it relates to client service, new business development, industry networking, staff training and development, and quality control.

Writing - You set the framework for PR strategy plans, presentations and proposals, ensuring the documents reflect clients’ needs and business goals. You will author and/or be the final voice for strategic press releases, and serve as senior level resource to clients on message development for all significant announcements; as well as working to cultivate the writing skills of junior members of the team by providing consistent counsel (above and beyond grammar edits) and training opportunities to help team develop exemplary writing skills.

Social Media - You can review and analyze data across owned, earned and social channels to make recommendations to a client. You know how to evaluate social media performance for a brand, and regularly read relevant industry blogs and media about digital marketing and its evolution. You've played a role in executing a Digital-first campaign for clients and understand the core tactics for communicating success around building an audience for client owned media properties. You've counseled clients on the appropriate application of social media tools and strategies on LinkedIn, Twitter, Facebook, and Instagram (as appropriate). You possess an understanding of broader digital marketing disciplines such as content marketing and SEO.

Client Relations / Consulting - You know how to effectively present the value of PR over and above “UMV” in context of the broader marketing goals for your client. You understand the distinct role of PR across owned, earned, social, search and paid media landscapes, and use this knowledge to recommend growth opportunities. You constantly look for new ways to help clients reach their goals, expand services intelligently, and/or shift strategies when necessary to ensure client retention. You strive to pro-actively lead your client’s marketing department versus merely handling PR. Over time you become a high-valued resource to clients and they come to you for out-of-scope advice regularly.

Culture - You proactively seek self improvement and do not shy away from feedback. You confidently surface and dissect weaknesses and failures, as often as strengths and successes. You're known for hustle and no job is beneath you.

Business Development - You actively lead and develop new business pitches. This includes up-selling current clients on new services as well as competitive pitches for new business. Capable of creating pitch decks, working across departments for more integrated pitch presenations and designing scopes of work that delover results and maximize resorces.

We value Transparency, Accountability, Ambition, Hustle, and Purpose above all else. We recruit, reward and release people based on these values and they act as a guiding compass for all internal/external communications, processes and relationships. We have a startup mentality and move fast. You should be comfortable thinking on your feet and acting quick in uncomfortable situations. We like people who can see the big picture, but don't forget that a lot of shit has to be done and it takes a team to get there.

 

Other things we think would be cool if you could do:

  • Run a 5k in under 25 minutes

  • Solve a Rubik's cube in under a minute

  • Play a piano by ear

  • Climb Mt. Kilimanjaro

  • Be a world champion at anything

  • Start your own business

  • A snake shot (Foosball)

Requirements

  • Minimum 3 years of relevant PR or marketing experience, preferably in an agency setting

  • Understanding of product launches, brand storytelling, and media and influencer relations strategies

  • Understanding of digital/new media marketing strategies

  • Expert in persuasive writing and verbal communication

  • Strong organizational and multitasking skills

Benefits

  • Unlimited vacation

  • 100% company-paid medical and vision coverage for employees

  • Profit-sharing program for all benefits-eligible team members

  • Long-Term Incentive Plan

  • Cell phone data plan reimbursement

  • Reimbursement for fitness-related races/events

  • Free business books

  • 401k with 50% company match, up to 4% of salary

  • Annual 3-day company cruise

Apply here

31/01/2019