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We are currently seeking a Public Relations Account Supervisor to lead accounts on media and influencer relations, thought leadership and overall communications strategy. Account Supervisors are ultimately responsible for client retention, ensuring that the team is effectively developing strategy, executing client programs, meeting established goals and metrics, and demonstrating a track record of delivering high quality client service. Supervisors are expected to establish strong relationships with their clients through frequent high-value conversations and in-person meetings, offering strategic counsel on matters related to the client, products, industry and competitive landscape. They have an acute understanding of navigating client relationships at all levels, team development and growth opportunities. They are responsible for troubleshooting issues and challenges, while elevating issues to their Vice President as it relates to team performance, client happiness, and overall program success and execution.
Supervisors lead by example and continually improve or make suggestions to advance the way we operate. They are at the helm in development and execution of training, agency events, and all large initiatives rooted in agency growth, client services improvement, and career growth & development of junior staff.
Areas of Focus:
Media Relations & Influencer Relations
You're a media pitch-master who knows how to generate, measure and value PR results, whether you are directing a team or personally leading pitch initiatives daily. You'll drive the media relations programs by ensuring established account strategy translates into editorial results and take lead on list building, drafting pitches and media plan execution. You are an expert at identifying, engaging and activating influencers across a wide variety of budgets. Being knowledgeable of the influencer landscape and impactful personalities across verticals is key, but you are also an expert in recognizing micro-influencers for focused and budget friendly campaigns.
You oversee the growth and professional development of your team and the broader agency junior staff, including drafting and delivering performance reviews alongside a Vice President, conducting quarterly meetings to assess progress, and elevating performance issues to Vice President as needed. You will also serve as a mentor and resource to junior staff, providing leadership and direction as it relates to client service, new business development, industry networking, staff training and development, and quality control.
You set the framework for PR strategy plans, presentations and proposals, ensuring the documents reflect clients’ needs and business goals. You will author and/or be the final voice for strategic press releases, and serve as senior level resource to clients on message development for all significant announcements; as well as working to cultivate the writing skills of junior members of the team by providing consistent counsel (above and beyond grammar edits) and training opportunities to help team develop exemplary writing skills.
You can review and analyze data across owned, earned and social channels to make recommendations to a client. You know how to evaluate social media performance for a brand, and regularly read relevant industry blogs and media about digital marketing and its evolution. You've played a role in executing a Digital-first campaign for clients and understand the core tactics for communicating success around building an audience for client owned media properties. You've counseled clients on the appropriate application of social media tools and strategies on LinkedIn, Twitter, Facebook, and Instagram (as appropriate). You possess an understanding of broader digital marketing disciplines such as content marketing and SEO.
Client Relations / Consulting
You know how to effectively present the value of PR over and above “UMV” in context of the broader marketing goals for your client. You understand the distinct role of PR across owned, earned, social, search and paid media landscapes, and use this knowledge to recommend growth opportunities. You constantly look for new ways to help clients reach their goals, expand services intelligently, and/or shift strategies when necessary to ensure client retention. You strive to pro-actively lead your client’s marketing department versus merely handling PR. Over time you become a high-valued resource to clients and they come to you for out-of-scope advice regularly.
Other things we think would be cool if you could do:
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