Regional Marketing Manager - WE Communications | Holmes Report Jobs Board
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Regional Marketing Manager - WE Communications


About WE:

WE is a global, integrated communications agency. The agency has more than 950 employees in 20 offices around the world, with a Global Alliance program that serves 100 international markets. From the start, we partnered with some of the most innovative companies of the time. Today, we’re a global team of storymakers who help to transform brands that are at the heart of some of the most exciting developments in the consumer, health and technology sectors. Because we put our clients at the centre of our work, we created WE PLUS – an alternative partnership to holding companies that brings together specialists and experts, across a wide range of integrated capabilities.

More information can be found at

Role Overview:

You will work within a team in Singapore that supports a network of five markets across the APAC region (SG, HK, China, Australia and India) and collaborate with the broader global marketing group in the US and EMEA.

A confident communicator you enjoy working independently but also have experience of working in global virtual teams. You’ll thrive within a team that values lateral thinking and enjoys the challenge of translating our clients’ stories across Asia Pacific.

Because we are looking to expand our client base across APAC, your role will also focus on developing breakthrough brand marketing plans, program execution and support for new business activities.        

You will report to the leader of our international team based in the United Kingdom.


External Marketing-Communications

  • Work closely with the global marketing team to plan and drive the execution of the APAC marketing program within budget and agreed timelines to support the agency’s brand. This includes the agency intellectual capital, Brands in Motion.

  • Collaborate and share learnings with the global marketing team to maintain global alignment, including brand consistency.

  • Maintain, manage and improve WE’s APAC web properties, as well as any others that may be added in the future.

  • Encourage active understanding and awareness of in-market issues, marketing objectives, technology and products affecting APAC, to provide strategic planning and counsel.

  • Nurture high-profile influential relationships with PR industry press and media/advertising and business press.

  • Raise the profile of WE APAC across industry press and maintain coverage records.

  • Support the APAC client teams in the development of new business materials such as credentials, working across sector teams to help create inspirational content that highlights the agency’s best work.

  • Collaborate with the global marketing team to generate ongoing, searchable, engaging content that brings the agency’s brand and POV to life, highlighting expertise in key sectors and markets.

  • Curate and manage a pipeline of profiling opportunities for executives and experts from across the business to elevate the profile of the agency and its talent

  • Project management of key marketing campaigns and projects to ensure that deadlines are being met, and projects are delivered on time with high-quality execution


Internal Communications

  • Lead and guide on how to create partnerships that enable brand marketing and support new business activities.
  • Work in partnership with the global internal communications team to localize, obtain approval and disseminate internal news across the five markets in APAC.
  • Provide monthly updates to the global marketing team on all APAC marketing initiatives.
  • Provide support to internal events such as senior executive visits to Asia, etc.


  • More than 4 years of APAC marketing experience.

  • Prior experience of working in an agency is desirable.

  • Fluency in English is required; multiple language skills is preferred – Mandarin language skills would be useful.


•        Excellent written and oral communication skills with strong attention to detail

•        Experience in developing and executing successful marketing plans within a global environment is preferred.

•        The spark, imagination and drive of an entrepreneur who’s willing to share their experience and expertise with the team.

•        Ability to create and maintain relationships with international colleagues and clients.

•        Understanding of the relationship between client-vendor in a services world.

•        Strong understanding of the technology behind marketing and experience in the areas of digital marketing, CRM, email, platforms and DSPs is desirable.

•        Broad understanding of how paid, earned and owned media comes together in today’s marketing landscape in Asia.

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