About the Job

We are seeking an experienced Senior Account Executive to support Consumer clients. This role demands you live and breath media relations – specifically in pop culture. If you’re in constant communication with Gen Z outlets and social media editors, we want to talk to you! In this role, you absolutely must keep your finger on the pulse of what’s trending and know the right people in the media landscape to talk to about this client. Bonus points if you’ve worked with influencers (micro to massive) and have your finger on what’s catching fire and resonating across social media.

You will collaborate within the team, provide sound media counsel and recommendation(s) to clients and drive results inclusive of traditional and emerging public relations tactics. You will develop a comprehensive understanding of your accounts - their business, products, markets, and industry influencers and will convey this knowledge credibly to members of your account team and to the media, driving media relations results. You'll also be expected to mentor junior level team members assigned to your accounts.
 
Responsibilities:

• Build strong relationships with client and vendor contacts and proactively manage correspondence
• Maintain and develop key relationships with media in consumer, lifestyle, pop culture and gen z outlets
• Identify newsworthy moments and keep your finger on the pulse of what’s happening in pop culture and how clients can leverage it
• Take relationship building with editors to a new level – find new ways to connect and cultivate them
• Manage multiple projects simultaneously, completing them on time and on budget
• Develop and manage media relations programs
• Research, interview, write and edit news releases as well as media materials
• Develop key messages in keeping with clients' objectives and craft newsworthy pieces around key messaging
• Practice effective project management while working with other team members and understand the 'big picture' of client programs
• Coach junior employees and demonstrate ability to supervise and delegate tasks appropriately
• Cultivate a passion for media and storytelling within the team

About You

You have an understanding of traditional and non-traditional PR tactics and the converged media landscape. You have a drive to know what’s socially trending and resonating with Gen Z and you have the media chops and relationships in the industry to back it up. Can you pick up the phone and give your friendly a call to discuss potential story lines, then have an interest to network with the media in the evening? Perfect.

• PR is your passion, and you have 3-5 years of experience; agency experience preferred
• You have earned media placements by crafting newsworthy pitches, releases, contributed articles
• You love media relations and building strong relationships with reporters in the Consumer/Lifestyle and with social media editors
• You’re digitally savvy, personally and professionally. You understand that any client program should be rounded out with social elements in today’s world and understand or have experience with influencer engagement.
• A “Can do” attitude and a collaborative spirit is what you’re all about
• You have organizational skills that keep everything humming along
• You’re collaborative in spirit, and results driven with the ability to manage multiple priorities and consistently meet deadlines
• You love memes and understand meme culture
• Your writing skills are exceptional and your style is clever and witty
• The ability to think strategically, creatively and holistically about client programs is something that inspires you
• You have the courage to be fearless in presenting a point of view in brainstorms
  
  

About Our Benefits

Zeno Group offers a creative and differentiating benefits package including a variety of medical and dental choices, vacation, optional and sick time. We also offer a 401(k) plan, pretax flexible spending accounts, tuition assistance, a prescription drug benefit plan, a vision plan, long-term and short-term disability, life insurance and programs that support flexibility and promote work/life balance.  In addition, our unique ZenoFit wellness program offers financial support to pursue the wellness activity of your choice.

Zeno Group's culture is innovative and energetic. If you thrive on a creative challenge and are looking for an opportunity that offers plenty of growth potential and career development, then we are looking for you!

 Say hello on Twitter: @zenogroup. Join us on Facebook: Facebook.com/zenogroup

Zeno Group is a global, integrated communications agency, born from PR. The award winning agency is committed to work that delivers true business value for clients across consumer, corporate, health and technology industries. Zeno was named 2019 Agency of the Year by PRWeek and received high commendation as 2018 PRWeek US Midsize Agency of the Year and 2017 International Agency of the Year. Additionally, Zeno was named a Best Place to Work by PRWeek in 2016 and 2017. The agency also received the 2017 Platinum Award for ‘Best in Show’ at the SABRE Awards North America. The agency was recognized at the Cannes International Festival of Creativity in 2018, winning a Bronze PR Cannes Lion, and in 2016, winning a Gold Cannes Lion and a Bronze PR Cannes Lion. Zeno is a DJE Holdings Company. For more information, visit us at www.ZenoGroup.com.