Senior Digital Strategist - Lippe Taylor | Holmes Report Jobs Board
Charting the future of public relations

Senior Digital Strategist - Lippe Taylor

New York, NY

Healthcare

• Utilize analytics, research, offline data, and business information to clearly identify a brand’s consumer in order to develop multi-channel digital programs and strategies that meet client KPIs (including impact, engagement, awareness, and/or sales)
• Translate clients’ business objectives into compelling creative opportunities by writing creative briefs that inspire and drive the creative team to deliver breakthrough digital work
• Develop article strategic POVs on digital + social trends, including (but not limited to): healthcare vertical trends & case studies, social channel updates, target consumer learnings, etc.
• Ensure all program, campaign, and content recommendations for clients are supported with strategic rationales based on research + data
• Collaborate with teams across the agency to ensure the best possible cross-channel consumer experiences
• Design clear and connected paths across content, assets, and tactics across platforms and variety of media (paid, earned, owned)
• Propose KPIs to help define digital channel goals, key drivers, and performance metrics for digital content, campaigns, and programs
• Partner with analytics team to develop insightful digital reporting to illustrate successes as well as opportunities for growth/optimization

Requirements:
• Bachelor’s Degree
• 4+ years of digital and/or social strategy experience for healthcare brands
• Proven experience of leveraging qualitative and quantitative market research in order to develop successful digital and content strategies
• Deep understanding of how to partner with Creative to develop strategic, groundbreaking digital programs and content, including writing creative briefs
• Knowledge and expertise in paid social strategy
• Comfortable presenting to clients
• Understanding of a broad array of data analytics, social monitoring, and research tools such as Google Analytics, Sysomos, Google AdWords, CubeYou, Mintel, eMarketer, etc.
• Superior communication and interpersonal skills, ability to be a good team player and collaborator
• Passion for staying on top of the latest digital and vertical trends


Apply here

30/09/2018