Vice President - ReviveHealth | Holmes Report Jobs Board
Charting the future of public relations

Vice President - ReviveHealth

Nashville, TN

Health Systems Marketing

THE POSITION

The Vice President, Health Systems Marketing is passionate and knowledgeable about the ever-changing health systems landscape. A successful Vice President will serve as a strategic partner to our hospital clients, cultivating deep and long-lasting relationships with new and existing clients alike. The Vice President will support the effort to grow revenue with new Health Systems clients through relationship development, referral network development, content marketing, social media, speaking engagements, writing and seminar opportunities, and other venues to promote the ReviveHealth brand and identify potential clients.  He/she will also partner with Client Relations leads to support organic growth with existing clients.

 

THE RESPONSIBILITIES

  • Serve as strategic counselor and advisor, maintaining strong long-term client relationships.
  • Provide strategic counsel to clients, and work with Brand Engagement teams to produce high-quality strategic counsel, strategic plans, programming ideas, and messages for client engagements.
  • Provide counsel to colleagues as they help develop effective B2B, B2P, and B2C marketing programs for clients and deal with tough consumer marketing challenges in a competitive marketplace.
  • Develop innovative and unique marketing processes to be branded and used across the firm’s Brand Engagement capabilities, including Strategic Planning, Digital, Content, Creative, Issues/Crisis, and Public Relations.
  • Support Client Relations leads with challenges/opportunities to grow existing business in in health systems.
  • Support new business process by aiding in development of proposals, budgets, and highly effective integrated marketing programs for new health systems clients.
  • Recommend research programs to uncover perceptions and provide strategic insight, resulting in provocative messages that maximize the effectiveness of client campaigns.
  • Work with outside research partners for qualitative and quantitative research to recommend research platforms.
  • Analyze market research results to provide strategic insight and targeted messages and strategies for our clients.
  • Develop and retain relationships with the broader health systems industry community – including industry consultants, association leaders, legislative contacts, service providers, lawyers, VC/PE firms, and referral resources
  • Contribute to thought leadership on the issues facing target clients and look for opportunities to increase the firm’s presence in health systems sector.
  • Position the firm by speaking at industry events and creating a presence for ReviveHealth in key healthcare industry and advertising/marketing/digital/PR trade publications.
  • Oversee programs to drive consumer engagement and connect ongoing client engagements, new client prospecting efforts, and organic client growth opportunities.
  • Contribute to the development of ReviveHealth strategic frameworks, IP, tools, and methodologies.
  • Mentor and coach junior staff members.

THE ESSENTIALS

  • Bachelor’s degree required
  • 10 years or more experience in marketing, with experience in digital marketing and transformation strongly preferred
  • Proven expertise in health systems
  • Management consulting or business strategy experience in health care is strongly preferred
  • Agency experience required

ReviveHealth Core Values

Be better. Own it. Have fun. Be authentic. Be more than more of the same. Act with respect and transparency.

 

[email protected]

31/10/2017

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