A recent survey of pharmaceutical execs found that 84% believe innovation is imperative to reaching their business goals but 0% strongly agree they know where to start.

In this report, Leigh Householder, Managing Director of Innovation at inVentiv Health Communications lays out a practical plan for better ideation. She discusses three specific types of “clue finding” and how they can quickly create inspiration that takes teams beyond that blank whiteboard to create market-changing ideas.

Click here to download the report.

By: Leigh Householder, Managing Director, inVentiv Health Communications