We’re in the 5th week since launching our business podcast entitled, “What 2 Know”, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape.

This week I had the pleasure of chatting with Haroon K. Ullah, an author, scholar and a member of the Secretary of State’s Policy Planning staff. We discussed how the intersection of technology, politics and international relations leads to discoveries of trends that often debunk myths that we have about global issues. He touches on surprising trends related to how ISIS recruits, why their narrative is positive and he also gives us a deeper look into his most recent book, The Bargain from the Bazaar.

Full episode below:

Bob Pearson, Vice Chairman & Chief Innovation Officer, W2O Group