Technology has had a huge impact on our lives.

Whether it’s work or play, it has completely changed the rules of the game.

It has also become an integral part of the underlying narrative for every major news story. Whether that’s the role social media played in the election of Donald Trump or the behaviour of Uber in London, tech is everywhere we look.

And not always for the right reasons.

At the same time, technology has become a vital component of the UK economy. It’s a magnet for talent and skills and an engine for growth and opportunity.

With this in mind, we wanted to learn more. We wanted to find out how the vibrant tech sector can continue to shine and keep engaging the people it needs to reach.

So we spoke to 1,000 tech-savvy people to get their thoughts on tech brands today and our relationships with them.

We launched the findings at a panel session hosted by industry stalwart Paul Holmes, with Square’s comms lead Helen Prowse, SAP’s head of communications Danielle Restivo and our very own group CEO Louie St Claire making up the panel.

After the panel we grilled them on their own experiences and asked what they think the real role of technology brands is in people’s lives.

We asked them what that means for tech companies trying to engage with their audiences and their thoughts on the societal responsibility tech brands have today.

Watch the video below to find out what they said: