A new generation of leaders is getting ready to face new challenges ahead as a result of changes in political demands and needs, which have varied in content and intensity. The teams of public affairs professionals at LLORENTE & CUENCA have mobilized to identify who has the potential to take over from the present leaders in Spain, Portugal and Latin America.

The document analyzes the following countries: Argentina, Brazil, Ecuador, Colombia, Dominican Republic, Chile, Mexico, Panama, Peru, Portugal and Spain. It should be noted that this paper does not aim to include every potential key player in the coming years. For this report, we have selected different figures, who due to their characteristics and political projection, have the potential to assume a leadership role in their respective countries’ political landscape, in a future closer than far. At a second stage, each of the profiles selected answered a short questionnaire, and by analyzing this, we were able to provide prime insight on those who are currently in a position to influence the future decisions and directions of their respective countries.

Self-evidently, the profiles of the future leaders put forward differ but all share a common idea about democracy and political freedoms, regardless of their political families. Future politicians vary in gender, age and ideologies which change depending on their local context. However, they also share characteristics beyond the realities of each country and the idiosyncrasies of their political systems.

The future leaders included in the report share the thought that social media is nowadays a fundamental communication tool and most of them use it as way to be in direct contact with the public. They also share fundamental characteristics and are empathetic, active listeners, communicative and brave enough to deal with challenges. Amongst these challenges, it can be highlighted that the need for a solid reputation to be able to withstand the voting public’s political indifference, and the need to reestablish trust in institutions are two that stand out. The new generation of leaders also put their focus on the need to reduce inequality and poverty and create a sustainable socioeconomic future.

Generally speaking, we are presented with men and women who defend the need to incentivize investment and economic growth but who, at the same time, insist this should be used to reduce socio-economic inequalities and be sustainable. Leaders which have a horizontal and cooperative type of leadership, centered on internal and societal consensus and pragmatism

Another important aspect is the growing balance between the number of men and women who are attaining senior posts of responsibility. From the leaders who stand out, we can already find growing involvement by women, affording greater social sensitivity, pragmatism and a broad-based approach to the manner of doing politics in the region. The growing attainment by women of positions of responsibility has coincided with a greater focus on historically excluded collectives, particularly young people and women of humbler origins and indigenous minorities in countries such as Bolivia and Ecuador.

In summary, Latin America, Spain and Portugal are moving toward policies which are more environmentally sustainable, socially sensitive and ensure greater gender equality, underlining the commitment to the market economy and liberal democracy.


The text above is an extract of a regional report written by LLORENTE & CUENCA’s Partner and Vice-President of Public Affairs, Joan Navarro. You may find the complete report in http://www.developing-ideas.com/