Madrid, January 11, 2018 - LLORENTE & CUENCA, the leading consultancy in Reputation Management, Communication and Public Affairs in Spain, Portugal and Latin America has brought in two new partners: Iván Pino, Senior Director of the Digital Department, and Tiago Vidal, General Manager of LLORENTE & CUENCA in Portugal.

With these two appointments, the company now has 20 partners, nine of whom are based in Latin America and the USA and 11 in Europe.

Founding Partner and Chairman of LLORENTE & CUENCA, José Antonio Llorente, declared, "These appointments recognize the way both men have met targets and achieved excellent results in their respective departments. We are especially proud that both professionals joining our group of partners come from in-house, proving that we've been able to create the prefect conditions to professionally develop within the company.”

About Iván Pino Zas

Iván Pino Zas is one of the pioneers of digital communication in Spain. Pino joined LLORENTE & CUENCA in 2009 and is leads a global department such as the Digital Area, driving the development of solutions and advanced models of corporate communication in fields such as active listening, brand journalism and digital identity. In the words of Founding Partner and Chairman of LLORENTE & CUENCA, José Antonio Llorente: "Iván provides innovation, ideas and a vast experience in a core sector, as well as being highly committed to our global vision.”

José Antonio Llorente highlighted, “This appointment shows the career opportunities available in specialist departments within the company besides the position of general manager of operations.”

As Senior Director of the Global Digital department, Iván Pino leads a team of more than 60 people located in the 13 countries that LLORENTE & CUENCA works in throughout Europe, the United States and Latin America. "I feel very happy and grateful to join the group of partners at LL&C. My commitment is motivated by a professional project that I am passionate about, and that I feel personally in-tune with due to its strong aim towards the digitalization of communication and the permanent innovation in our profession,” stated the new partner.

Iván is a journalist, with a degree by the Universidad Complutense de Madrid in Information Sciences and a master's degree by the Universidad Nacional de Educación a Distancia and the Universitat Jaume I in Sustainability and Corporate Responsibility. Pino has gathered 20 years of experience in communication and corporate reputation and has majored in digital communication. Co-author of Claves del nuevo Marketing. Cómo sacarle partido a la Web 2.0 [Keys to New Marketing. How to get the most out of the web 2.0] (2009, Gestión 2000). Pino edited the first ebook in Spanish on social media communication, Tu Plan de Comunicación en Internet. Paso a Paso [Your step-by-step internet communication plan] (2008). Pino is a lecturer and professor on the master in Corporate and Institutional Communication at the Universidad Carlos III and Unidad Editorial and on the master's in Corporate and Advertising Communication at the Universidad Complutense de Madrid. Iván Pino is Senior Director of the Digital Area of LLORENTE & CUENCA.

LLORENTE & CUENCA's Digital Department has over a decade of experience and has received more than 30 international awards in the last two years. It has a digital team made up of over 60 consultants in the 13 Spanish and Portuguese speaking countries in which the company is the leading consultancy in Reputation Management, Communication and Public Affairs.

About Tiago Vidal

Tiago Vidal joined LLORENTE & CUENCA at the beginning of 2015 and successfully led the IMAGO-LLORENTE & CUENCA transition with the company now being one hundred per cent LLORENTE & CUENCA, and positioning itself as one of the leading consultancy firms in the Portuguese market.

José Antonio Llorente stated, "Tiago's management has been crucial for LLORENTE & CUENCA's positive results in the Portuguese market, with it having maintained sustained growth over the past three years".

"I'm proud and happy about this recognition and I hope to add value to the group of partners at LLORENTE & CUENCA. I am sure that the growth expectations of the company in Portugal will continue to attest for the excellent work carried out by the team I lead", stated Tiago Vidal. In his more than 20 years' experience in the communication sector, Tiago has proven his skills in reputation and brand management, crisis communication, corporate marketing, relations with stakeholders and media relations. Vidal has a degree in Communication Science, and is a post-graduate qualification in Management, as well as courses on Corporate Finance Management and International Marketing. Vidal was the Communications Manager at Sonae Sierra and now leads a team of 17 professionals in Lisbon.



LLORENTE & CUENCA is the leading reputation, communication and public affairs management consultancy firm in Spain, Portugal and Latin America. It has 20 partners and nearly 500 professionals who provide strategic consultancy services to companies in all sectors of business with operations aimed at the Spanish and Portuguese speaking world.

It currently has offices in Argentina, Brazil (São Paulo and Rio de Janeiro), Colombia, Chile, Ecuador, Spain (Madrid and Barcelona), the United States (Miami, New York and Washington, DC), Mexico, Panama, Peru, Portugal and the Dominican Republic. Furthermore, it operates in Cuba and offers its services through subsidiaries in Bolivia, Paraguay, Uruguay, Venezuela, Costa Rica, Guatemala, Honduras, El Salvador and Nicaragua.

The two leading sector publications rank LLORENTE & CUENCA among the most important communication firms in the world. It is number 51 for revenue worldwide, according to the PRWeek Global Agency Business Report 2017 and is number 57 on The Holmes Report Global Ranking 2017.

Of the recognition it has received for its clients’ reputation and business results, the fact that it was named Agency of the Year in Latin America (Latin American Excellence Awards 2017) stands out.