The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage and analysis of Burson-Marsteller's takeover by smaller WPP sibling Cohn & Wolfe.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The key global benchmark of PR agency rankings, industry size and trends, from 2016 onwards.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The Holmes Report comprises an annual book of the best agencies, campaigns, influencers and stories of the year.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
Edelman’s Asia-Pacific business as a whole grew by 11% last year, leaving Edelman with 1,500 people generating just shy of $100 million in the region. The firm’s Korean operations, led by SB Jang—who took over late in 2011—outperformed that impressively, with fee income up by 23% to more than $10 million, and headcount topping 100 for the first time, making it one of the rare multinational offices that can compete on a level footing with the local powerhouses.
The office works for clients including the Almond Board of California, Samsung, the Government of Korea (mostly on health and public education assignments), Pfizer, Alticor, Diageo and more, while new business last year came from AB InBev, Amore Pacific, AIG, Novartis, the Seoul Metropolitan Government, the Korean Food Foundation, and more. Historically most notable for its corporate capabilities, the biggest advances last year were probably in digital: Edelman merged its consumer and digital practices, brought in a new leader—Andy Lee, formerly of Cheil Worldwide—and picked up some key digital work for Samsung and Hanwha SolarOne.—PH
In 2014, KPR marked 25 years—making it one of the first PR agencies in South Korea. Growth numbers were solid at 10%, ending the year at $8.6m. Much of this growth was fueled by KPR adding 10 retainer clients over the past 12 months, some of which include Akamai International, Maeil Dairies Bio ( a Korean yogurt brand), ncsoft (a mobile game developer), Royal Copenhagen, Samsung Electronics (TV & Home Appliances), Samsung Display, SK planet (a Korean e-commerce business) and The Presidents Cup 2015 (USPGA). These newcomers joined existing clients: 3M Korea, Airbus, CA Technologies Korea, Citibank, Hankook Shell Oil, Hawaiian Airlines, Lockheed Martin, LANXESS Korea, LA Tourism and Convention Board, Monsanto Korea, Siemens Seoul, Singapore Airlines, Stokke, Symantec Kore, and others. KPR also services a large number of clients on a project basis. KPR has a total of 99 full-time professionals within its office in Seoul. The firm also taps into its partnership with MSLGroup Asia for access to an international network. At the top of the agency, A. Kay H. Imm as founder chair and B. Sung-In Shin as president. The leadership has built enviable expertise around consumer marketing communications, social media communications, trend research and sports marketing to lead the local industry. This year, KPR established collabo K, an integrated marketing communication brand, as a new business division. The new entity leads collaboration projects with diverse organizations to take advantage of specialized expertise targeting publics of common interest.—AaS
Considering that Korea is Asia’s fourth largest economy, it took western multinational PR agencies a long time—arguably too long—to set up shop in Seoul, and even after a handful of them did so, Korea’s indigenous firms continued to dominate the market. Medicom, established in 1997, is perhaps the most dominant, with 160 full-time employees and revenues believed to be close to $20 million last year. In addition to being a market leader, the firm has also been a pioneer, developing a video news release service, and digital and social capabilities (it partners with SMC, a social media specialist, and has developed its own digital content platform, Alldependent) ahead of its closest competitors. Its expertise spans both corporate and consumer PR, with strong capabilities in the public sector and in issues management. Key clients include Samsung Galaxy, Samsung Electronics (for CSR), Sony, Mastercard, Kiehls, Philip Morris, Cathay Pacific, Mundipharma, Handok Pharmaceuticals, Korea Automobile Manufacturers Association, and Riot Games. New additions last year included Twitter, Janssen Korea, the Australian Trade Commission, Shopbob, Dr. Bronner's, CJ E&M and SK Telecom. Highlights of the past 12 months included a number of new product launches, including Galaxy Note 4, Galaxy S6, and Galaxy S6 Edge, over the past year, and supported Twitter’s Sochi Olympic 2014, which helped turn around the network’s decline in the Korean market. The firm has also expanded its influence beyond its domestic market, signing an affiliate agreement with Chinese powerhouse BlueFocus back in 2008 and more recently partnering with Cosmo of Japan.—PH
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2018