The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage and analysis of Burson-Marsteller's takeover by smaller WPP sibling Cohn & Wolfe.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The key global benchmark of PR agency rankings, industry size and trends, from 2016 onwards.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The Holmes Report comprises an annual book of the best agencies, campaigns, influencers and stories of the year.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
Winners received their trophies at the EMEA SABRE Awards in London on 19 May. Analysis of all Winners and Finalists across 20 categories can be accessed via the navigation menu to the right or below.
Wellcom has long been recognized as one of the premier independent public relations firms in the French market, both for its focus on client satisfaction and for its innovative strategic approach, with its emphasis on values-driven management and positioning—a subject on which agency founder Thierry Wellhoff quite literally wrote the book, having published The Values in early 2009.
That provides the foundation for Wellcom’s work in change management and crisis communications, and provides strategic direction to the firm’s more traditional PR work, which includes internal and external communications, and is supplemented expertise in events—a dedicated practice was launched in 2012—and online communications. It also underpins a strategic approach a strategic approach called Origami, which is focused on reconciling the company image with public perceptions.
Wellhoff launched Wellcom in 1981 after working at Agence France-Presse and Eurocom. The firm now employs more than 90 consultants and is worth around 9m Euros, after growing by an impressive 10% in 2014, led by new business from such clients as Assu 2000, Astera, Exco, FHP-MCO, GR Total, INRA, Lepetitjournal.com, Point S, Rockwool, Square and Tel4Expat. That haul adds to an existing client roster that already features major players across all sectors, including EA Sports, GDF Suez, Ikea, Janssen, Volkswagen and Travelcar.
Much of this success is down to Wellcom's ability to diversify across sectors and specialist services areas, into proprietary research, digital monitoring and content production. Key new hires included digital specialist Olivier Cimelière and corporate specialist François Belz, joining a leadership team that is one of the best in the market. —AS
APCO Worldwide (Independent)
APCO is not as large as most of its multinational peers in Paris (or anywhere else in Europe for that matter) but it does have a unique offer built around public affairs and broader strategic counsel, and it also has momentum, having doubled in size over the past four years and seen fee income increase by 14% in difficult conditions last year. The firm’s current good run of form began under Claire Boussagol (now running the Brussels office) and has continued under Nicolas Bouvier, who serves as chairman of Europe as well as managing director in Paris, where he leads a team of more than 30 including new additions Victor Cohen (who joined from Hill+Knowlton Strategies last year) and Floriane Delandre (from Publicis Consultants).
Clients include Bayer, ebay, Elsevier, and Facebook, with new business in 2014 from Disney Cruises, the Institute for New Economic Thinking, and Uber. Expertise ranges from the ability to stage major events, like the Institute’s conference in Paris, featuring speakers like Thomas Picketty and Joseph Stiglitz. The team also helped France with its image overseas, making a splash at the Consumer Electronics Show in Las Vegas, and serve as leads for APCO work in northern and sub-Saharan Africa.—PH
Agence Elan (Edelman)
The September 2014 merger between Edelman and Agence Elan created a French powerhouse, one of the largest western-style public relations firms in a market dominated by locally-based agencies built on a distinctly French model. Marion Darrieutort, who left Edelman in 2008 to launch Elan, had built a very modern firm that challenged the conventions of the market, blending expertise in corporate and marketing communications, supplemented by research and planning and expertise in influencer outreach and social media.
By the time of the merger, Elan had overtaken the local Edelman office and had fees in excess of €8 million. More important, from the acquirer’s point of view, Darrieutort’s firm had done a great job of attracting French multinationals—its client list included Danone, L'Oreal, Sofitel and Suez—that often eschew the US-based companies in the market.
Importantly, the Elan management team remained in place post-integration with Darrieutort running the combined offer (which has fees of €16 million and about 160 people) and her business partner Nicolas Narcisse taking on the role of vice-president. Having won several SABRE Awards in the past, including best in show for its work celebrating L’Oreal’s anniversary, the firm’s work is nominated for two this year: for its “Badoit Express” campaign for Danone Eaux, which saw waiters serving water to drivers on the Rue Rivoli, and its “Herbiers en Scene” series of education workshops for Klorane Institute.— PH
It has been quite a journey over the past decade for Hoscotch, which began life in 2002 as a challenger brand-focused primarily on the technology sector, and a pioneer in the digital realm; was acquired in 2010 by Le Public Systeme, one of the leading events and communications groups in France, and became the centerpiece of its public relations offer. Earlier this year Hopscotch was adopted as the group name, an umbrella brand for 550 consultants providing integrated branding, communications and events services. As a result of the rebranding, Hopscotch (the French public relations operation) became Hopscotch Paris, and the group's events business, Le Public Systeme PCO, became Hopscotch Congres.
Group revenues were flat in 2014, but but the firm continues to work with a formidable client list, including brands like Microsoft, Renault, Sony, Accor, Samsung Mobile, and Safran, and to produce some truly impressive work: its social media and Facebook campaign for Sofitel, and a campaign to ensure confidence in ground meat for Fleury Michon in the wake of the "horsegate" scandal. In addition to the full-service, integrated offer in Paris, Hopscotch Group also includes a Hopscotch Europe service-an office in Dublin with a multilingual staff that serves as a press office for the whole of continental Europe, Hopscotch Africa, Hopscotch Américas and Hopscotch Asia.— PH
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2018