The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Coverage of the World Economic Forum in Davos.
The Holmes Report's annual analysis of the top reputation crises to rock the corporate sector.
The Holmes Report's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Holmes Report's editorial series published in collaboration with partners.
Indian powerhouse Adfactors—which, with fee income of $18m is the only firm from the sub-continent to rank in the world’s top 100—is best known for its work in the corporate and financial realm, but its continued excellence in the SABRE Awards competitions this year reflect its growth into a well-rounded full-service firm capable of delivering great creativity as well as strategic counsel. That’s partly the result of adding a new value—innovation—to those that established Adfactors as a market leader: freedom, transparency, integrity and respect for the individual.
Those values manifest themselves in numerous ways that have differentiated Madan Bahal’s firm from its competitors: an investment in professional development that has seen Adfactors send its rising stars to the Indian School of Business, Indian Institute of Management, and Harvard, among others; an in-house gymnasium and regular yoga classes; and a commitment to corporate responsibility that has led the firm to decline clients in tobacco and gambling as well as major multinationals with dubious environmental records.
Bahal continues to focus plenty of his energy on transforming the firm’s offering, in line with his ambitious goal of becoming one of the world’s top 20 global PR firms, targeting $120m in revenue within six years. That will require further international expansion, but the signs are that Adfactors is ready for the challenge. The firm grew 9% in its most recent fiscal year, and continues to post strong margins.
Long-term clients include some of India’s biggest and most respected companies: Adani Group; Bombay Stock Exchange; Citibank; ICICI Bank; Infosys; Jet Airways; Larsen & Toubro; Mahindra Group; State Bank of India; and Vodafone. Indeed, a good way to measure Adfactors emergence as a PR powerhouse is to observe the facility with which it often bests its domestic rivals on major consumer and brand PR assignments, in addition to its traditional strengths in corporate and financial. That was again reflected over the past year, with new business from Godrej, Hinduja, Star India, Times Network, GoAir and IDFC Bank.
In a little over a decade, Avian Media has expanded from a scrappy start up with three employees into our reigning Indian Consultancy of the Year, with six offices and 160 people delivering fee income of $3.6m, up almost 27% on the previous year. Like all of the best PR firms, Avian’s growth has been driven by a unique culture, which starts with founders Nikhil Khanna and Nitin Mantri’s focus on values and deliverables. It is no surprise that Avian Media was named one of the Holmes Report’s inaugural Best Agencies to Work For in Asia-Pacific — the firm has worked hard to cultivate a workplace that is collaborative, entrepreneurial and creative, last year deploying a new #LEAP2015 workshop to set ambitious goals for the agency.
Edelman’s progress in India was transformed by the 2011 win of the lucrative Tata mandate in association with Rediffusion. The business immediately gave Edelman formidable scale in the market, — it now numbers 400 people across nine offices — something it has leveraged to build out strong capabilities in creative and digital, giving it an edge over many of its competitors in the market.
With Genesis founder and Indian public relations legend Prema Sagar playing a broader regional role as Burson-Marsteller’s Asia-Pacific vice-chair (as well as serving as a valuable member of the global counseling team and the new “Advantage Women” practice), there is a new generation of leadership running the Indian operations. Nikhil Dey is president, overseeing both public relations and public affairs, while 12-year GBM veteran Atul Sharma is chief operating officer; Sanjay Arora leads the corporate and financial practice; and Ajit Sahi directs the public affairs business.
But while Genesis remains best known for its strong corporate, financial and public affairs capabilities, it’s some of the new offerings that are generating buzz. The firm’s live newsroom is providing real-time support for clients in crisis (helpful, one suspects, in winning the Maggi business, which started with a project and has grown to include the launch of 25 new products in India). Its content studio and digital design operation, as well as its training facilities, support BM clients but also operate as standalone businesses.
Similarly, while the firm continues to work with established clients such as Ford, Colgate-Palmolive, Toruism New Zealand, and Diageo’s United Spirits business, it has started to attract a younger, more dynamic client set, including low-cost airline IndiGo and healthcare wearables pioneer Fitbit. Significant wins over the past year include Britannia, L’Oréal, Make in India, and Star Sports.
The firm has 350 people in India, as well as affiliates in adjacent markets such as Bangladesh, Nepal and Sri Lanka.—PH
Since the twin acquisitions of Hanmer and 20:20, scale has never been a problem for MSLGroup in India, with the launch of Publicis Consultants Asia adding to an offering that now numbers eight major offices and 24 network operations in the country. Increasingly, neither is growth, thanks to a leadership transition that saw Amit Misra and Chetan Mahajan take over the firm as co-managing directors.
Under the duo’s leadership, MSLGroup is an increasingly cohesive force that has won such marquee clients as Vibrant Gujarat Global CEO Conclave, Swachch Bharat Mission, Gates Foundation, Coca-Cola, Uber, Airbnb, Netflix, Marico, Nissan, Reckitt Benckiser and Xiaomi — making for an impressive client roster that also includes UTC, Honda, Volkswagen, Monsanto, Star Plus, Nike and Facebook.
That performance helped to drive margin growth of 11% last year, along with a revenue/employee increase of 6% over the past 3 years. Much of that is spurred by an increasingly integrated offering, with digital revenues up 32%, reflecting an offering that is now built around an impressive integrated planning methodology.
Accordingly, much of MSLGroup’s work is more integrated than most, including reseller community management for Flipkart; seeding Uber nationwide; and prestigious government initiatives like Swachch Bharat and Vibrant Gujarat. And the firm has worked to realign its talent base in line with these shifts, dissolving some positions and creating greater responsibilities for others.— AS
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2020