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Fast-growing UK consumer PR firm W Communications launched its Asian operation in Singapore last year, in a bid to bring its disruptive mentality — based around the concept of ‘creative commerce — to clients in the region. Founder and CEO Warren Johnson is considered one the UK PR industry’s premier dealmakers, with aspirations that are increasingly global.
The early returns, under MD Annabel Fox, are good, with W demonstrating that it has been able to persuade clients to invest in creativity and strategy, rather than just commoditised media relations. So far, W has grown to a team of eight working across 16 clients, with particularly strength in F&B, lifestyle and technology. The client roster includes MEATliquor, AppNexus, Ce La Vi, Foodpanda, Orwell & Co, Whittaker’s, Prudential Eye Awards and Princess Yachts. All of which explains why W has exceeded its year one target by 150% and is eyeing further expansion into Bangkok and Bali. — AS
The Beijing-based Influence Matters was founded in April 2015 by Simon Vericel — a PR specialist who spent 10 years with Racepoint and Hill + Knowlton. His vision was to create a responsive, cross-border agency for startups and SMBs, while also curtailing the the long days that have become common practice in the Chinese PR industry.
Poem founders Rob Lowe and Matt Holmes bring top-notch agency pedigree to their 15-month-old venture, having established themselves as two of Australia’s top PR industry executives. Lowe previously founded Eleven PR, while Holmes worked at One Green Bean. Together, the duo has positioned Poem as a ‘more human’ agency, using a collaborative approach to drive creative cultural work across paid, owned and earned media (hence, the Poem acronym).
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