The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Coverage of the World Economic Forum in Davos.
The Holmes Report's annual analysis of the top reputation crises to rock the corporate sector.
The Holmes Report's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Holmes Report's editorial series published in collaboration with partners.
Our 2016 EMEA PR Consultancies of the Year are the result of an exhaustive research process involving more than 200 submissions and face-to-face meetings with the best PR firms across Europe, the Middle East and Africa.
With the traditional Rx pharmaceutical business going through a difficult period—relatively few new blockbuster drugs, and a challenging regulatory environment—healthcare PR firms are being forced to look for new avenues of growth, and those looking to the consumer health space have found at least a couple of established competitors taking the lead. Pegasus, based on the south coast of England and focused on “inspiring healthy decisions,” must be the most eye-catching of these, growing 39% in 2015 to almost £9m in fee income. A team of 100 (up 30%) in Brighton now works across a broad range of services, including digital, social and creative, helping the firm net new business last year from Daiichi Sankyo, Denplan, DuPont, Elanco, GR Lanes, LloydsPharmacy and PAGB. Existing accounts include Thornton & Ross, Holland & Barrett, Godrej Group, LF Beauty, Danone, Novo Nordisk and Bayer (OTC & Animal Health) — helping to demonstrate how Pegasus has grown as health has become central to conversations across a range of sectors, including technology and food.
Recognising those shifts, Pegasus has invested in both specialising its sector skills and broadening its relevance to clients in adjacent sectors, via more thought leadership and focused hiring plans. All of which is underpinned by an outstanding workplace culture — turnover is just 6% and there are numerous initiatives in place to improve learning and development. —AS
Formed in 2009 by former Red Consultancy corporate head Paul Davies, Firstlight has grown to become one of the best of a new breed of UK corporate PR firms. And much of that is down to the firm's stellar healthcare capabilities, which are led by Pat Pearson, another ex-Red Consultancy executive. In 2015, Firstlight grew by 37% to more than £1.5m in fee income, with healthcare accounting for almost half of the firm's business. Key clients include Novartis Oncology (which consolidated its entire UK portfolio with Firstlight in 2014); NAPP (for which it handles biosimilars); Orthimo (for which Firstlight launched the first generic him implant, in the last big bastion of big branded medical devices); Sanofi; Vifor Pharma; Roche; and the NHS.
Unsurprisingly, given that list of clients, Firstlight's healthcare capabilities are broad, covering market access, media relations, regulatory and HTA approaches, disease awareness, patient advocacy and issues management. — AS
GCI Health (WPP)
The GCI Health brand may have only launched in London in 2013, but it began life with two significant advantages: it is part of arguably the hottest healthcare firm in the US right now, and the London office essentially spun out of sister agency Cohn & Wolfe, itself an impressive force in healthcare. Under the leadership of Rikki Jones, the firm recorded more substantial growth in 2015, and is on track to reach £2 million by 2018, with a team of 15 consultants delivering impressive work in four categories: life sciences (mostly pharma), consumer health, market access, and—a real differentiator—strategic consulting.
The firm’s client roster includes Bayer, Lilly, GSK, Takeda and Abbott, and has also benefited from a new medical education offer, led by new hire Cally Clarkson. That has helped bring two consumer health clients and four medical technology accounts. There is also a credible focus on thought leadership and staff culture, resulting in best workplace honours from PRWeek. And there is plenty of good work, including an educational campaign for MSD that aims to help Muslims with diabetes stay healthy while fasting. In addition, the firm helped to steer four therapeutic innovations—including Biogen Idec’s Tecfidera and Plegridy for multiple sclerosis, Janssen’s Olysio for hepatitis C, and Gilead’s Zydelig for leukaemia—from pipeline to market.— AS
Havas Just:: (UK/Havas Group)
Launched by Jennie Talman and Emma Crozier in 2006, UK firm Just:: Health was acquired by Havas Group in 2015. Now rebranded as Havas Just::, the deal does not appear to have impeded Just’s growth trajectory — indeed, in 2015 it increased topline by 15% to around £3.75m. Unusually, for a healthcare firm, Just's positioning revolves as much around creativity as it does around sector expertise. This has paid off via such campaigns as ‘In My Shoes, which used Oculus Rift technology to challenge entrenched healthcare professional perceptions of people with ADHD; and ’Growing up with HIV’, which built empathy for HIV sufferers among a healthcare professional audience.
For several years now, Just's internal culture has remained a competitive differentiator, with low employee turnover also helped by the addition of a central London office. The firm has a broad range of expertise across PR, media, advocacy, medical education, digital and public affairs, enabling a cross-disciplinary approach to strategic planning. The firm remains led by co-founders and co-CEOs Talman and Crozier, who are supported by Kirsty Mearns, recruited as MD in 2014. In 2016, Mearns took on a new role as chief business development officer, switching her focus from operational leadership to growth and marketing. — AS
Virgo Health (IPG/Golin)
The ‘Being Human’ approach continues to be at the heart of Virgo Health’s business. In 2015, this included a manifesto instigating the industry to talk about just how much engagement has changed within the healthcare sector.
It’s now been three years since IPG’s Golin bought Virgo Health — and all signs point to this being a successful acquisition. 2015 saw 23% of organic growth and the addition of £2.8m of new business, including three £1m+ clients for the first time. Its record for winning new business is 86% (surpassing its target of 70%) and last year the firm recorded its largest-ever month and quarter earnings. The 12-year-old firm has 85 people across its offices and boosts a 70% talent retention. Building on the ‘Being Human’ theme, the firm developed a mind map that outlines the values important to its workplace.
While some agencies are moving towards a project model, Virgo transformed its core offerings in 2015 to move away from project work to longer-term retainer assignments. Other notable feats last year included easing client discomfort about ‘Being Human’ by showing how this thinking could flourish in a highly-regulated environment. The firm’s design team grew three-fold with new animation, 3D and motion design capabilities and its digital offering expanded to include the full spectrum between social and digital.
Client retention soared over 95% for the fifth year in a row last year. It also added 17 new clients — including Bayer, Abbott, Celgene and Abbvie — to its existing roster of 47. Virgo’s work with Roche saw a four-fold budget expansion. Notable work includes the HS See Me programme that fostered a partnership between AbbVie and the Centre For Patient Leadership that turned patients into catalysts to educate healthcare professionals; the PaediaSure Shake Fussy Eaters was a social experiment that invited fussy children to lunch; and a campaign for Durex to increase condom usage among young people. — AaS
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2019