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Cohn & Wolfe’s philosophy is brought to life throughout the agency’s mantra “Dig Deeper. Imagine More.” (DDIM), which emphasizes a supportive environment that fosters creativity and outstanding client work. DDIM is supported by a “work-style” programme called Emergenetics, which provides clues into how people think and behave across four distinct categories—conceptual, analytical, structural and social—and helps to build well-balanced teams.
The firm also gets the fundamentals right: competitive salaries, a strong benefits package, and a wide range of learning and development opportunities. The firm is working to promote diversity and inclusion, supporting candidates from diverse backgrounds as they find their feet in the industry. And in the firm’s own most recent employee survey, 91 percent of employees surveyed agreed that Cohn & Wolfe was a fun place to work.
But it’s the softer side of the business that draws the plaudits: “I like coming to work every day,” says one respondent. “I feel challenged and am driven to progress through the agency.” Another says: “I have never seen anyone within our team blame or put unneeded pressure on anyone else. It is very much a team attitude here.” And finally: “Everyone—from top management down to junior consultants—takes pride in being nice, kind and supportive.”
Honorable mentions: APCO Worldwide TRACCS, Weber Shandwick, Chandler Chicco
Two things set Schwartz Public Relations aside as an employer of choice in the highly competitive German market: first, absolute transparency; and second, absolute respect, trust, and personal responsibility. The former means that every member from junior levels to directors has full insight into the agency’s business, informed via weekly staff meetings and constant open doors. The latter means individual employees get to decide when and how long they work and how they run their accounts.
Throw in a strong commitment to internal and external trainings—in technology, PR, social media and more—and it’s easy to see why employees are enthusiastic. One respondent cites the “transparent way of leadership communicating with the employees as well as the flat hierarchy.” Another offers a long list of reasons to love the work environment: “My co-workers, my boss, the team spirit, the family-like atmosphere, colleagues are highly supportive of each other, everyone is encouraged to bring in their ideas and share their thoughts, open communication.”
Honorable mentions: LVT (Netherlands); Tribeca (South Africa); Fink & Fuchs (Germany); Canela (Spain)
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