The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Exclusive coverage and insight into the stunning scandal and implosion at iconic UK PR firm Bell Pottinger.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2017.
The key global benchmark of PR agency rankings, industry size and trends, new for 2016 onwards.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The Holmes Report comprises an annual book of the best agencies, campaigns, influencers and stories of the year.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
Our 2017 EMEA PR Consultancies of the Year are the result of an exhaustive research process involving more than 200 submissions and face-to-face meetings with the best PR firms across Europe, the Middle East and Africa.
Started with three entrepreneurs in 1995 who formed the agency to launch AOL, Faktor3 has grown to 190 employees with 85 clients — and has continued to thrive despite the faltering of its first client. Not only that, the firm has transformed from a media relations shop to employing editors, analysts, engineers, motion designers on top of communications consultants. The firm’s headway towards digitalisation also includes its approach “Content Relations” which is “a permanent cycle of development and distribution of content, as well as the fostering of genuine, sustainable relations.”
The firm partnered with Microsoft to tell its story on the future of work, that told a four-part story through #worklifeflow and other thought-leadership. The team also launched LogiTech’s Jaybird wearables in Germany to many journalists and influencers.
Fees are up more than 22% to €15.3m fueled by clients like Microsoft, Sopra Steria Consulting (new), Samsung Electronics, Logitech, Tourism Australia, Audi, Porsche, Adobe, eBay, GroupM, among others. Founders Sabine Richter and Stefan Schraps run the agency. — AaS
fischerAppelt celebrated its 30th anniversary in 2016 with growth of 16% consolidating its position as the second largest agency in German (according to the authoritative Pfeffers ranking) with 425 people and fee income just shy of €50 million. The expansion of the past few years has been remarkable: not only has fischerAppelt grown beyond its six offices in Germany (Hamburg, Berlin, Munich, Cologne, Frankfurt, Stuttgart) to establish operations first in Doha and in 2016 in New York, it has added creative capabilities in content marketing, digital marketing, and film production—often making acquisitions that were years ahead of their time, and expanding the definition of PR in the process.
Andreas and Bernhard Fischer-Appelt, who were in their early 20s when they started the firm in the living room of their flat, continue to lead the agency today as a “federation of ideas” that works across paid, earned, shared and owned media on behalf of a host of market leaders, including both German companies and multinational brands: Allianz, Beam Suntory, BMW, Coca-Cola, Cosmos-Direkt, Daimler, Deutsche Bahn, Deutsche Bank, Deutsche Post, Deutsche Telekom, easy jet, Hilti, Janssen, Lidl, Merck, Mondelez, Pfizer, Postbank, toom, Weber-Stephen Deutschland.
Highlights include a global content marketing campaign under the core theme “curiosity” for Merck, following the company’s 2015 rebranding: using a new interactive platform users can test how curious they actually are by participating in a “curiosity test” designed by the company’s scientists. The firm also supported the launch of the Mercedes-Benz van Sprinter 4x4 with an “Extreme Alpine Soccer” campaign that pitted two teams against each other and a very steep slope. The New York team, meanwhile, focuses on developing and implementing US campaigns for German companies, with a focus on market entry and new product launches, often working with the firm’s partners in the PROI network of independent agencies. — PH
MSLGroup (Germany/Publicis Groupe)
While growth was modest in 2016, it was another record-setting year for MSL in Germany, where the firm has enjoyed a string of successes under the leadership of Wigan Salazar, and is now firmly ensconced in the market’s top 20 firms and is clearly among the top half-dozen multinationals, with a team of 75 and fee income of around €9 million.
The success has been driven by a balanced business portfolio that includes strength in public affairs (the Berlin office is arguably the strongest of any of the multinationals), where clients include multinationals like Coca-Cola, Google, Mars, P&G, and Pfizer; corporate communications (last year saw a number of interesting crisis mandates (including product crisis work for Mars); and consumer, for clients like Arla, Netflix and P&G. Underlying all of that is an investment in content marketing, where there was new business from Bosch, Braun, Pfizer and Zeiss.
The other growth driver has been increasing integration with other Publicis agencies in the German market, driven by the appointment of managing director Birgit Stollner to lead collaborative efforts. So MSL has been exporting clients such as BER (Berlin’s new airport) and Pfizer, and bringing in assignments for Elanco, Mercedes-Benz, Scandic, Vaillant and others. — PH
Schwartz Public Relations (Germany/Independent)
What started as a one-man-show founded by Christoph Schwartz in his home office in 1994 has become a mainstay on our Agencies of the Year - Dach list. It’s safe to say that Schwartz has come a long way with more than 20 employees, 50 clients and €3.3m in fees — up 10% from the previous year. Schwartz’s familial culture has been the foundation of the agency since its inception and continues to be at the core even as the firm grows.
Clients include Alibaba (new), Zumtobel Lighting (new), Sharp, Fujitsu, Malwarebytes (new), 1&1 Versatel (new), Denon, Blackline (new), Bullguard (new), Scopevisio (new), Doctolib (new), Exaring (new), Forcepoint (new), Querstback (new), Steelcase, Messe Fankfurt. Notable work includes its work with Exact’s Cloud Solutions that included content marketing and media relations to boost awareness of the technology within the core target groups. On the agency’s advice, Exact became the founding member of an initiative which,together with partners, that helps organizations from SME to tax advisors with successful digitization.
The firm has also taken on a CSR project that includes PR responsibility of "little Art" — a Munich-based non-profit organization that promotes the intellectual, emotional and artistic development of children and teenagers.
In addition to Schwartz, the agency’s board includes Jörg Stelzer, Julia Kaiser and Sven Kersten-Reichherzer. — AaS
Weber Shandwick (Interpublic Group)
It’s not the size of Weber Shandwick’s German operation that impresses—although after another solid growth year in 2016, the firm ranks among the top 10 in the market and is in the top three multinationals, with fees of €16.5 million and a headcount of 140—so much as the scope. In addition to the core brand, the firm’s content studio Creation, its healthcare specialist dna communications, and its research operation KRC are all represented, giving Weber Shandwick unique strategic and creative resources.
The firm has four offices, in Berlin, Cologne, Frankfurt, and Munich, and a nice balance of business, with healthcare and tech both representing about a third of the fee income, and a sizeable presence in the consumer electronics and food and beverage sectors too. The firm has grown a number of its top 20 clients (up 25% as group) including Boehringer Ingelheim, Boston Scientific, Carglass, Lilly, Sony Pictures, and Deutsche Telekom, but has also expanded its portfolio of German multimarket brands with the likes of 1&1, Bundesliga, Fujifilm, Jabil, Liebherr, and Yanfeng.
The big story of the past 12 months, however, has involved moving rapidly in order to respond to new competitive challenges in the German market: management consulting firms and even publishing houses joining ad agencies and digital specialists in the brand-building arena. So Weber Shandwick has added digital expertise (bringing in Bernhard Hofer as director of project management from digital agency UDG) and content creation capabilities, developed its own proprietary influencer marketing tool, focusing on new trends in video storytelling and virtual reality—but also expanding its change management capabilities to compete with consulting firms.
Having won the Platinum SABRE in EMEA for its work with Nestle Purina at the beginning of 2016, the firm continued to produce outstanding work for Boston Scientific (helping Parkinson’s sufferer Tony Seidl cross the alps in his wheelchair after a procedure made possible by a new neurological surgey), Beiersdorf, Black & Decker, the Gates Foundation and Merck. — PH
The next EMEA Innnovation Summit will take place on 23 May 2017 in London.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2018