The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Coverage of the World Economic Forum in Davos.
The Holmes Report's annual analysis of the top reputation crises to rock the corporate sector.
The Holmes Report's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Holmes Report's editorial series published in collaboration with partners.
Since its mid-2016 launch, First Partners has built an impressive client roster, including 15 major players that are a healthy mix of multinational brands, large Indian corporations, government mandates and industry associations. During its short existence, the firm has also built a staff of 30, who support the likes of Rolls-Royce (a global aerospace technology leader), global health food company Danone and the Indian conglomerate ITC across six fully-owned offices in the cities of Noida, Gurugram, Mumbai, Bangalore, Chennai and Kolkata.
Business surged for First Partners in 2017, with the agency experiencing 750% year-over-year growth. The firm handled one of the year’s most high-profile events — the launch of India’s first bullet train project, inaugurated by the prime ministers of India and Japan. The firm rallied massive media support for the project, and helped change public sentiment for the bullet train — which critics called wasteful given India’s ailing railway infrastructure — by positioning it as something Indians could be proud of. Elsewhere, consumer research for Danone made headlines by revealing urban India is protein deficient, just like its rural communities. Both of those campaigns won SABRE South Asia Awards, alongside work for reflecting the pedigree that founders Atul Ahluwahlia and Dilip Yadav bring from their time at Corporate Voice.
First Partners has also rolled out proprietary tools, including one that ties communications to business outcomes, and addresses them as such. Also last year, the agency created partnerships — including one with the ad agency Quantum Communications, helping give First Partners the heft it needed to win government clients that typically wouldn’t work with such a young agency. As a result, India’s Ministry of Housing and Urban Affairs' (MOHUA) flagship programme Swachh Bharat Mission (Clean India Mission) is among First Partners' clients. — DM
Founded by international agency veteran Girish Balachanrdan upon the mission of driving social change in India, On Purpose has built a non-traditional team made up of individuals from uncommon backgrounds, a move that fosters new approaches to helping brands envision and adopt their company ethos — and then deliver on them. A former street artist is now the firm’s visual communications strategist, for instance. Individuals with previous careers ranging from radio announcing to working at Goldman Sachs have been tapped for tasks like editing, community building and research.
That, combined with the firm’s commitment to building campaigns around research, has garnered On Purpose’s offices in Delhi and Bangalore an impressive list of clients in the short time since its April, 2017 launch. The firm, for instance, has worked with Sesame Workshop India, creating a strategic framework to combat childhood obesity in India. Bill & Melinda Gates Foundation, through its support of the agency M4ID, tapped On Purpose to use storytelling to address the vulnerability of very young children in the state of Bihar, while the Raza Foundation hired On Purpose to promote arts and culture. On Purpose also works with companies that are not inherently purpose-driven, like those above, but want to further their own actions in the space. Hindustan Coca-Cola Beverages tapped On Purpose to work on CEO messaging, while Cisco charged the firm with creating a narrative laying out the company’s commitment to India. — DM
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2019