2018 Global SABRE Awards | Holmes Report
Charting the future of public relations

2018 Global SABRE Awards Winners

From more than 5,500 entries submitted around the world to The Holmes Report’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at the PRovoke18 Global Public Relations Summit in Washington.

The SABRE Awards — which include competitions for the Americas, EMEA, Latin America and the Asia-Pacific region — attract more than 5,500 entries from more than 60 countries, so that the winners of the Global awards are the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

Also honoured were our 2018 Global Agencies of the Year.

Our 40 best campaigns were ranked from 40 to one, including Campaign of the Year, at the Global SABRE Awards on 24 October:

1. #toocoolforplastics
Iceland with Weber Shandwick

2. Aflac "Outducks" a Reputational Deficit
Aflac with Aflac with FleishmanHillard, Ken Willis Inc., Carol Cone On Purpose and Marina Maher Communications

3. Chando "Beautiful Surgery Lines" Campaign
JALA Group Company with Shanghai Soho Square Advertising Co., Ltd.

4. Vicks 'Touch of Care' that Moved Millions
P&G Vicks with 20:20 MSL

5. Blood Normal
Libresse with Ketchum and Myriad PR

6. Tinta Para el Alma
Payless Shoesource Costa Rica with CCK

7. When jailbirds sang
Godrej Locking Solutions and Systems with Adfactors PR

8. Life Uncensored
Pfizer with Ogilvy SA

9. Palau Pledge
The Palau Legacy Project with Host/Havas and Red Agency

10. P&G The Talk
P&G's My Black Is Beautiful with EGAMI Group

11. Our Freedom Is (Still) Not Granted
O2 Czech Republic, O2 Slovakia with Triad Advertising (SVK), Seesame (SVK) and FleishmanHillard (CZ)

12. Check Your Balls
Young Cancer / Ung Cancer with Cohn & Wolfe

13. Kaan's Stream Store - The World's First Livestream Store
ABN AMRO with NewsLab, Buutvrij and UM

14. Evereve Turns #DressLikeAMom Into The Ultimate Compliment
Evereve with Carmichael Lynch Relate

15. Be Real': Microsoft Pirates A Celebrity
Microsoft with Echo Myanmar

16. All Ages, All Races, All Genders: Helping MAC Cosmetics Continue Its Diversity & Inclusion Journey
MAC Cosmetics with Praytell Agency

17. #ForceofNature: Making the Outdoors the Largest Level Playing Field
REI with Edelman

18. The Color of Inclusion
Mattel, UNO with Weber Shandwick

19. The One Chip Challenge
Paqui with Olson Engage

20. Sound So Loud You Can See It
Sony with Hope&Glory

21. Shell Emotion Tracking
Shell with Edelman

22. Project Horizon: One of the Biggest Mergers in the Region, Delivered Successfully
Mubadala Investments Company

23. Making Meaningful Connections: A Tinder Couple Goes Viral
Tinder with M Booth

24. Medtronic Puts 5,000 Employees First in Wake of Hurricane Maria
Medtronic

25. Finlandia by Forest Machines
Neste and Ponsse with Kurio

26. Don't Be An Accidental Drug Dealer - A Campaign To Combat Tennessee's Opioid Epidemic
BlueCross BlueShield of Tennessee with MP&F Public Relations

27. Building Honda's Reputation in Washington, D.C. as the Most Effective Foreign-Owned Carmaker
Honda North America with APCO Worldwide

28. BK LOVING IT
BURGER KING Deutschland GmbH with Emanate GmbH and Grabarz & Partner Werbeagentur GmbH

29. Changing Housework from a JOB to JOY
Procter and Gamble Japan K.K. with Dentsu Inc. and Dentsu Public Relations Inc.

30. "Seu Leite Pode Salvar Vidas"
Unilever l Baby Dove with In Press Porter Novelli

31. Siemens AirDrop
Siemens South Africa with Atmosphere Communications together with the King James Group Companies

32. Bar on the Edge
Brewdog with Manifest New York

33. Be Vocal: Speak Up for Mental Health
Sunovion Pharmaceuticals Inc. with Biosector 2

34. Eclipsing the Eclipse
Royal Caribbean International with Weber Shandwick

35. Carnival Corporation Rallies the Industry to Show THE CARIBBEAN IS OPEN
Carnival Corporation with LDWW

36. Tostitos Party Safe Bags
Frito-Lay with Ketchum

37. American Greetings Give Meaning
American Greetings with MullenLowe

38. Ford KSA: Women in the Driving Seat
Ford Middle East with ASDA'A Burson-Marsteller

39. Communicating Values in the Fourth Industrial Revolution
Salesforce with Zeno Group and Nectar

40. Mr. Clean, the Undisputed Winner of the Super Bowl
P&G Mr. Clean with Citizen Relations