2019 Global SABRE Awards | Holmes Report
Charting the future of public relations

2019 Global SABRE Awards Winners

From more than 5,500 entries submitted around the world to The Holmes Report’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at PRovoke19 in Washington.

The SABRE Awards — which include competitions for the Americas, EMEA, Latin America and the Asia-Pacific region — attract more than 5,500 entries from more than 60 countries, so that the winners of the Global awards are the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

Also honoured will be our 2019 Global Agencies of the Year.

Here are our 40 best campaigns for the 2019 Global SABRE Awards, ranked from 1-40.

1. Every Baby is a Gerber Baby: Sparking a Global Conversation on Inclusion
Gerber with Edible

2. Protect her Wings!
MSD Romania with Rogalski Damaschin Public Relations

3. #CoverTheProgress
Discover Puerto Rico with Ketchum

4. The cUUpcakes
Roche Hong Kong Limited with DNA Medical Communications

5. #RepresentLove
Tinder with M Booth

6. Fighting Financial Exclusion in Brazil
Airfox with Sherlock Communications

7. Pu:rest - A Waste Water Beer
Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm

8. The Global Four-Day Movement
Perpetual Guardian with Alexander PR

9. The Oh Henry! 4:25 Bar Launch
The Hershey Company with UM, Mint, Reprise, Anomaly

10. Big Mac 50th Anniversary
McDonald's with Golin, The Marketing Store, Design by Disruption, Osborne Coinage, Moving Picture Company

11. Ghanaians Against Child Abuse (GACA)
UNICEF and Governement of Ghana with Ogilvy Ghana

12. Dear Condom
RFSU (the Swedish Association for Sexuality Education) with House of Radon

13. Nikkei Blend
Nikkei with Dentsu

14. Wings for Our Girls
Mahindra Group with Adfactors Group

15. How an Unknown Startup Went Against Tech Favorite: Elon Musk
Thor Trucks with The Bulleit Group

16. Purple Purse: Overshare the Invisible
The Allstate Foundation with MSL

17. Fabric
Siemens with Atmosphere and the King James Group

18. My Special Aflac Duck
Aflac with Marina Maher Communications, FleishmanHillard, Ken Willis International, CSE, Carol Cone ON Purpose, Nation of Artists

19. The Christmas Advert That Never Was
Iceland Foods Ltd with Weber Shandwick

20. I Love My Balls
Liga Contra el Cáncer Perú with Orange 360 and Wunderman Thompson

21. Explains A Lot
Burger King with Coolr

22. Prescribed to Death
National Safety Council with Ketchum, Energy BBDO, m ss ng p eces, The Mill, Flare, PHD

23. Old Milk
Coop with Edelman, Stockholm and Edelman, London

24. From Rubbish to Roads – Turning Waste Plastics and Toner into Better Quality Asphalt Roads
Close the Loop with Market Eye

25. Energy for Life: A Year in Communications
Abu Dhabi National Oil Company

26. Work Does Not Discriminate
Confederation of Finnish Industries (EK) with Miltton

27. Exclusive the Rainbow
Skittles with ICF Next

28. Yeh Diwali HONOR Wali’ (A Diwali with Honor)
Honor with Genesis BCW

29. Victory Fridge
ABInbev, Bud Light with 3PM Agency (Weber Shandwick in partnership with PMK-BNC)

30. Cabcharge Digital Pass - An Australian-First Digital Taxi Ticket
Cabcharge Australia with Howorth Communications, part of opr Agency

31. Bad Luck Boxers
P&G Gillette with Ketchum Brazil (part of MMK+)

32. #22Victories
Medela with Ogilvy

33. John Legere for CEO of the Year
T-Mobile with Porter Novelli

34. Target's Turnaround
Target

35. Balletfestival
The Royal Danish Theatre with HAVE Communications

36. Raising the Bar: A Stock Imagery Refresh
Anheuser-Busch (Elevate Platform) with Praytell

37. May is for Mothers | Merck for Mothers
Merck for Mothers with Marina Maher Communications

38. Let People Speak #Nooutsidefoodincinema
PVR Cinemas with Avian WE

39. Primrose Schools Helps Working Parents #LetGuiltGo
Primrose Schools with Jackson Spalding

40. Prosocial: Changing the Conversation Around 13 Reasons Why
Netflix with Zeno Group