2019 Global SABRE Awards | Holmes Report
Charting the future of public relations

2019 Global SABRE Awards Winners

From more than 5,500 entries submitted around the world to The Holmes Report’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at PRovoke19 in Washington.

The SABRE Awards — which include competitions for the Americas, EMEA, Latin America and the Asia-Pacific region — attract more than 5,500 entries from more than 60 countries, so that the winners of the Global awards are the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

Also honoured will be our 2019 Global Agencies of the Year.

Here are our 40 best campaigns for the 2019 Global SABRE Awards. We will unveil the rankings from 40-1, including campaign of the year, during the Global SABRE Award ceremony on October 23.

#22Victories
Medela with Ogilvy

#CoverTheProgress
Discover Puerto Rico with Ketchum

#RepresentLove
Tinder with M Booth

Bad Luck Boxers
P&G Gillette with MMK

Balletfestival
The Royal Danish Theatre with HAVE Communications

Big Mac 50th Anniversary
McDonald's with Golin, The Marketing Store, Design by Disruption, Osborne Coinage, Moving Picture Company

Cabcharge Digital Pass - An Australian-First Digital Taxi Ticket
Cabcharge Australia with Howorth Communications, part of opr Agency

The Christmas Advert That Never Was
Iceland Foods Ltd with Weber Shandwick

Dear Condom
RFSU (the Swedish Association for Sexuality Education) with House of Radon

The cUUpcakes
Roche Hong Kong Limited with DNA Medical Communications

Energy for Life: A Year in Communications
Abu Dhabi National Oil Company

Every Baby is a Gerber Baby: Sparking a Global Conversation on Inclusion
Gerber with Edible

Exclusive the Rainbow
Skittles with ICF Next

Explains A Lot
Burger King with Coolr

Fabric
Siemens with Atmosphere and the King James Group

Fighting Financial Exclusion in Brazil
Airfox with Sherlock Communications

From Rubbish to Roads – Turning Waste Plastics and Toner into Better Quality Asphalt Roads
Close the Loop with Market Eye

Ghanaians Against Child Abuse (GACA)
UNICEF and Governement of Ghana with Ogilvy Ghana

The Global Four-Day Movement
Perpetual Guardian with Alexander PR

How an Unknown Startup Went Against Tech Favorite: Elon Musk
Thor Trucks with The Bulleit Group

I Love My Balls
Liga Contra el Cáncer Perú with Orange 360 and Wunderman Thompson

John Legere for CEO of the Year
T-Mobile with Porter Novelli

Let People Speak #Nooutsidefoodincinema
PVR Cinemas with Avian WE

May is for Mothers | Merck for Mothers
Merck for Mothers with Marina Maher Communications

My Special Aflac Duck
Aflac with Marina Maher Communications, FleishmanHillard, Ken Willis International, CSE, Carol Cone ON Purpose, Nation of Artists

Nikkei Blend
Nikkei with Dentsu

The Oh Henry! 4:25 Bar Launch
The Hershey Company with UM, Mint, Reprise, Anomaly

Old Milk
Coop with Edelman, Stockholm and Edelman, London

Prescribed to Death
National Safety Council with Ketchum, Energy BBDO, m ss ng p eces, The Mill, Flare, PHD

Primrose Schools Helps Working Parents #LetGuiltGo
Primrose Schools with Jackson Spalding

Prosocial: Changing the Conversation Around 13 Reasons Why
Netflix with Zeno Group

Protect her Wings!
MSD Romania with Rogalski Damaschin Public Relations

Pu:rest - A Waste Water Beer
Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm

Purple Purse: Overshare the Invisible
The Allstate Foundation with MSL

Raising the Bar: A Stock Imagery Refresh
Anheuser-Busch (Elevate Platform) with Praytell

Target's Turnaround
Target

Victory Fridge
ABInbev, Bud Light with 3PM Agency (Weber Shandwick in partnership with PMK-BNC)

Wings for Our Girls
Mahindra Group with Adfactors Group

Work Does Not Discriminate
Confederation of Finnish Industries (EK) with Miltton

Yeh Diwali HONOR Wali’ (A Diwali with Honor)
Honor with Genesis BCW