North America SABRE Awards Ceremony
Charting the future of public relations

The 2018 Innovation SABRE Awards Categories -  North America

Enter here. (Please read our guidelines for submissions before sending your entries.)
Early Deadline - September 25, 2017
Late Deadline - October 16, 2017

AWARDS CATEGORIES

EXPERIENTIAL MARKETING

1 — BEST IN LIVE EVENTS

This category includes activities that focus on people attending events, including live shows/concerts, guerilla marketing, flash mobs, in-store customer experiences, promotional stunts, etc.

2 — BEST IN DIGITAL PROMO & ACTIVATION

This category includes any online/social media activity that leads to direct sales, prospecting, donations or other calls to action on online or social media platforms.

3 — BEST IN SPONSORSHIPS

This category recognizes both the planning and execution of sponsorship activities and PR support to leverage that sponsorship.

4 — BEST IN TRADE SHOWS & AWARDS

This category recognizes the planning and execution of trade shows, speaking and awards programs. For example, securing top-tier media for a client at crowded, noisy trade show or securing strategic speaking opportunities for a client.

 

EARNED MEDIA

These submissions should be anchored in a single piece of excellent earned coverage. The anchor media can be supported with additional pieces of coverage and/or syndication to show additional reach, scope and impact. Please include the anchor coverage or link to it in the submission.

5 — BEST IN DIGITAL/PRINT CONSUMER MEDIA (EARNED)

This category recognizes exceptional, consumer coverage that is earned on digital or traditional media. Excludes paid content.

6 — BEST IN DIGITAL/PRINT B2B MEDIA (EARNED)

This category recognizes exceptional, B2B coverage that is earned on digital or traditional media. Excludes paid content

7 — BEST IN BROADCAST MEDIA (Earned)

This includes exceptional broadcast coverage — online segments, TV talk shows, radio shows, podcasts, etc —  earned on digital or traditional media. Excludes paid content.

8 — BEST IN PRODUCT REVIEWS (Earned)

This includes an exceptional print/digital/broadcast product review featured in any influential media, including news sites, subject matter sites, blogs, podcasts, etc.

9 — BEST EARNED MEDIA WITH  INFLUENCERS + COMMUNITIES

This includes print or broadcast placements on influential third-party sites that are not media entities, for instance subject matter expert blogs, parenting blogs, YouTube experts, etc. Excludes paid content.

10 — BEST PERSUASIVE CONTENT

Includes content intended to persuade and/or change thinking, including speeches, opinion pieces, award entries, etc. This category is open to paid or unpaid placements, the emphasis is on the power of the piece to persuade.

11 — BEST CONTENT CREATION FOR MEDIA SITES (Earned)

This includes content strategically created and placed — via earned/unpaid means — in any news media, subject matter blog, etc. Does not include paid placements.

 

SPONSORED & PAID MEDIA

These submissions should be anchored in a single piece of paid or sponsored media that should be included *within* the entry. The lead media can be supported with additional pieces of coverage and/or syndication to show additional reach, scope and impact.

12 — BEST CONTENT CREATION FOR MEDIA SITES (Paid)

This includes content strategically created and placed — via paid means — in any news media, subject matter blog, etc.

13 — BEST INFLUENCER PROGRAMS + ENDORSEMENTS (Paid)

This includes securing a paid role for a product or company on social media via an influencer program, entertainment vehicle (film, TV show, online etc.) and/or securing an endorsement from celebrities or other influencers.

14 — BEST MEDIA PARTNERSHIP 

This category includes any strategic brand/media partnerships, for example to promote an event, conduct a survey, etc.

15 — BEST SEO/CONTENT DISTRIBUTION PROGRAM (PAID + ORGANIC)

This includes initiatives designed to boost SEO and the distribution of content, including organic and paid SEO initiatives; paid content distribution/syndicates; and paid social media placements.

16 — BEST IN DIGITAL MARKETING/ADVERTISING

This includes any online marketing/advertising, including interactive content/advertising, email marketing, e-commerce, QR codes, etc.

 

SOCIAL MEDIA & COMMUNITY MANAGEMENT

17 —  BEST USE OF INTEGRATED SOCIAL MEDIA

This category recognizes brands that strategically integrate outreach across social channels to build, reach and engage communities and audiences.

18 —  BEST USE OF SOCIAL NETWORKS

This category spotlights innovative use social networks (like Facebook, Twitter and/or LinkedIn or other similar platforms) for engagement, including community building, crowdsourcing, real-time/crisis response, recruitment, content creation/amplification, influencer outreach, etc.

19 - BEST USE OF VIDEO NETWORKS

This category recognizes the best use of video networks (like YouTube, Facebook Video, Vimeo or other similar platforms) for engagement, including community building, crowdsourcing, real-time/crisis response, recruitment, content creation/amplification, influencer outreach, etc.

20 — BEST USE OF PHOTO NETWORKS

This category evaluates the best use of photo networks (like Tumblr, Pinterest, Snap and/or Instagram or similar platforms)  for engagement, including community building, crowdsourcing, real-time/crisis response, recruitment, content creation/amplification, influencer outreach, etc.

21 — BEST USE OF BLOGS

This category evaluates the best use of blogs for engagement, including community building, crowdsourcing, real-time/crisis response, recruitment, content creation/amplification, influencer outreach, etc.

22 — BEST IN CROWDSOURCING & CO-CREATING

The best use of social media communities to source ideas, content, product iteration or any other initiatives co-created between the community and brand.

23 — BEST IN REAL-TIME ENGAGEMENT

This includes using social media to respond in real-time to crises or related breaking news or events that impact a brand and/or its community.

24 — BEST MEME/VIRAL CAMPAIGN

The best idea, image, or video that resonates culturally with audiences.

25 — BEST USE OF GAMIFICATION/USER-GENERATED CONTESTS

This category  includes online and offline games and competitions to engage audiences and/or build communities.

 

BRAND CONTENT & CREATIVITY

Please include the content that’s being evaluated within your submission.

26 — BEST IN BRAND NARRATIVES

This category recognizes all forms of storytelling content (text, video, podcast, etc) that is created and used by a brand tell its story and engage audiences.

27 — BEST IN DIGITAL BRAND PLATFORMS

This category recognizes websites, microsites, downloadable apps, email marketing and other technical content to support brand narratives and storytelling.

28 — BEST IN BRAND FILM/VIDEO

This includes informational/educational, entertainment-oriented and other video content developed to tell a brand’s story and engage audiences.

29 — BEST IN BRAND ANIMATION

This category looks specifically at the quality and delivery of animation videos used by a brand tell its story and engage audiences.

30 — BEST USE OF ILLUSTRATIONS + PHOTOGRAPHY

This category recognizes the use of infographics, visual design, photography, typography, etc to communicate a brand’s story to audiences.

31 — BEST IN AUDIO: PODCASTS + MUSIC

This category looks specifically at brands tapping into podcasts or using music to tell their story.

32 — BEST IN IDENTITY BRANDING

This category includes any brand and identity work, including logos, posters, package design, marketing collateral, etc.

33 — BEST IN SOCIAL GOOD + PUBLIC SERVICE

This includes cause brand marketing campaigns, corporate-community partnerships, public service work and pro bono work.

 

ANALYTICS + INSIGHTS

34 — BEST USE OF SOCIAL MEDIA OR ANALYTICS FOR AUDIENCE INSIGHTS OR INFLUENCER TARGETING

This category recognizes efforts designed to guide campaign planning by unearthing audience insights or more precise influencer targeting.

35 — BEST USE OF ORIGINAL/COMMISSIONED RESEARCH FOR PR

This category recognizes original or commissioned research conducted to support public relations or other communications initiatives.

36 — BEST IN MEASUREMENT, POST-CAMPAIGN ANALYSIS

This category recognizes research — such as surveys, focus groups or software — designed to measure the impact of a campaign or other PR/marketing initiative.

37 — BEST IN MARKETING TECHNOLOGY

This category recognizes excellence in marketing technologies developed by a brand, agency or vendor for influencer targeting, content amplification/distribution, social listening, etc — such as influencer databases, wire services, etc.

 

AGENCY SPOTLIGHT

38 — BEST AGENCY MARKETING

This includes all marketing and communications that an agency conducts to tell its story and convey its value proposition.

39 - BEST AGENCY DISRUPTION - TOOLS & TACTICS

This category recognizes agencies that have disrupted the traditional tools and tactics of marketing or PR — for example, automating, streamlining or modernizing tasks like briefing documents, contact databases, etc.

40 — BEST AGENCY BLOG, EDITORIAL, COMMUNICATIONS PLATFORM

This includes agency blogs, podcasts, newsletters and other digital or print publications.

41 — BEST USE OF SOCIAL MEDIA - AGENCY

This category recognizes agencies that use their own social channels successfully for new business, talent retention, talent recruitment or to build their industry profiles.

42 — BEST LIVE EVENT — AGENCY

This category recognizes agencies that use either external events — such as marketing summits, SXSW, Cannes Lions — or hosted events — such as salons, roundtables, panels — to connect with audiences, tell their story and build their profile.

 

SPECIAL CAMPAIGNS

BEST USE OF SOCIAL MEDIA/DIGITAL ENGAGEMENT ACROSS SECTORS.

These categories recognize the unique opportunities and challenges in using innovative channels for various sectors and audiences.

43 — CORPORATE/B2B

44 — CONSUMER

45 — HEALTHCARE

46 — FINANCIAL SECTOR

47 — SOCIAL GOOD/NON-PROFIT

48 — GOVERNMENT/PUBLIC AFFAIRS/LOBBYING

49 — TECHNOLOGY

50 — EMPLOYEE ENGAGEMENT

51 — CRISIS MANAGEMENT

52 — LEAN MARKETING — This category recognizes campaigns that were conducted for under $50K for the full duration of the project.

53 — MICRO MARKETING — This category recognizes campaigns that were conducted for under $25K for the full duration of the project.

NEW TO MARKET

This category recognizes work done to bring new brands, new technology or new products to market.

54 — BEST NEW COMPANY LAUNCH

55 — BEST NEW PRODUCT LAUNCH

 

INNOVATION EXCELLENCE

56 — MOST INNOVATIVE PROJECT - UNIVERSITY/COLLEGE LEVEL (Pro Bono category)

This category recognizes university or college-level projects that took risks or altered the traditional communications dynamic to foster new ideas and cultivate innovation.

57 — MOST INNOVATIVE AGENCY INITIATIVE

This category looks at ground-breaking initiatives that agencies undertake to spur creativity, innovation, retention or other factors that foster an innovative and creative culture.

58 — MOST INNOVATIVE MARKETING/COMMUNICATIONS PROFESSIONAL — AGENCY 
This category recognizes a brand marketer/communications professional who breaks new ground with forward-looking ideas and fosters collaboration and integration that leads to innovation and creativity.

59 — MOST INNOVATIVE BRAND MARKETING/COMMUNICATIONS PROFESSIONAL — BRAND 
This category recognizes a brand marketer/communications professional who breaks new ground with forward-looking ideas and fosters collaboration and integration that leads to innovation and creativity.

60 — BEST IN SHOW - MOST INNOVATIVE WORK

No submission, finalists selected from category winners.