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The industry has been talking about making inroads with marketing, owning social media, being best positioned to handle content creation — the Innovation SABRE Awards are the chance to 'show' instead of tell.
We created the Innovation SABRE Awards because communications/marketing executives and their agency partners are being expected to deliver more — more channels, more content, more creativity, more measurement. Our world is so much bigger than it was five years ago and the Innovation SABRE Awards looks to celebrate this.
The In2 SABREs is your chance to showcase your organization's ability to navigate — and thrive — in our increasingly complex and fast-moving world. In2 is a short form for insight and innovation, two qualities that are in greater demand than ever before — marketers are looking for partners that can prove their ability to form meaningful connections amid a rapidly-changing landscape.
Here's what we care about:
Most awards competitions look for the same things—big, bold creative ideas; flawless execution; an impact on business results. We value those things too, but the In2 SABRE Awards judges will ask several additional questions as they review your entries:
We have always taken the view that great work can originate anywhere. Big ideas don’t necessarily originate with big agencies, or for big clients. And they don’t necessarily require big budgets.
Over the 25 years of the SABRE Awards, we have seen plenty of work from giant multinational agencies, tiny boutiques, and in-house teams. We have seen great work designed to promote blue-chip consumer brands and obscure business-to-business companies that few people had even heard of—before someone had a great marketing or PR idea.
And in the digital and social media age, the playing field is more level than ever. It doesn’t matter where a great idea originated; how big the budget was; who the client is; or whether the agency working on the business defines itself as a PR firm, an ad agency, or a digital and social specialist—all that matters is the quality of thinking, the thoroughness of the execution, and the ultimate outcome.
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