2023 SABRE Awards EMEA Winners

The 2023 EMEA SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, were announced March 23. Also honoured were the Consultancies of the Year and Best Consultancies to Work For.

Platinum SABRE Award for Best in Show

Winner:
#CyberflashingIsFlashing — Bumble with Hope&Glory and Broadcast Revolution

Finalists:
#2: The Sunken Bar — Carlsberg Sweden with BCW
#3: Be You. Period — Lil-Lets with Retroviral
#4: Helping Amigo Loans Survive — Amigo Loans with Lansons
#5: Gillette Venus stirs up a “shame free” conversation around intimate female grooming — Gillette Venus / Procter & Gamble with Brandzeichen Markenberatung und Kommunikation GmbH

Diamond SABRE Awards

Company of The Year

• A colourful year in communications — AkzoNobel with Cirkle

CEO of the Year

• People Make Places: C-Suite LinkedIn to build brand and reputation — ISS A/S with Fourtold

The SABRE Award for Superior Achievement in Brand-Building

• The Most Inclusive Airline in the Skies — Virgin Atlantic with Tin Man

The SABRE Award for Superior Achievement in Reputation Management

• 500 Tonnes Light — Anglo American with Razor - M&C Saatchi Group

The SABRE Award for Superior Achievement in Research and Planning

• Clinician of the Future — Elsevier Health with WE Communications

The SABRE Award for Superior Achievement in Measurement and Evaluation

• The Most Inclusive Airline in the Skies — Virgin Atlantic with Tin Man

Geographic

Africa

• The power of a storyline to highlight existing products — Shoprite with KAMuses

The Balkans

• One Size Doesn't Fit Them All — Durex DLG with MSL The Practice

The Baltic

• Join The Police — The Lithuanian Police with Fabula Rud Pedersen Group

Benelux

• Inspiring millions of (grand)parents to give secondhand toys — Marktplaats with Bijl PR, Happiness-Brussels & Higuita, Mediacom and Maxlead

DACH

• Jobs for Ukrainian refugees: The launch of UA Talents — UA Talents with MSLGroup Germany

Central Eastern Europe

• Help Us Find You! — Hungarian Post Lt. with Lounge Group

France

• 50th Anniversary of UNO — Mattel with Monet Associés

Iberia

• Eres gamer y no lo sabes — Multiópticas with LLYC

Ireland

• AIB Backing Club & County - #TheToughest — AIB with Wilson Hartnell

Mediterranean

• My Green Pasta — UIF - Unione Italiana Food with INC Istituto Nazionale per la comunicazione

The Middle East

• The Journey of Light — Riyadh Art / Noor Riyadh with Hill+Knowlton Strategies

Nordics

• Cut food waste. Cut mortgage. — Matvett (the national food waste organisation in Norway) with Trigger Oslo, and Fenomen

Sweden

• ´A real/ly important job. — Almega Serviceföretagen with Spotlight Communications

Turkey

• Upcycling with Wall's Max — Unilever with Golin Istanbul, Onaranlar Kulübü

Ukraine and Other Independent States

• Cinema for victory — MHP

United Kingdom - Small Budget

• #CyberflashingIsFlashing — Bumble with Hope&Glory and Broadcast Revolution

United Kingdom - Medium Budget

• Misfits 2.0 Anti-Prom — Spotify with Spotify with Hill+Knowlton Strategies, The In, and The Digital Fairy

United Kingdom - Large Budget

• The Big Rewild — innocent

Multi-Country Programme

• Europe's Energy Future — Wärtsilä Energy with Kurio & Greenhouse Communications

Global Programme

• The Last Mile — International Committee of the Red Cross with Weber Shandwick Switzerland

Practice areas

Marketing Communications

Business-To-Business Marketing

• The All Inclusive Photo Project — Celebrity Cruises with Good Relations

Consumer Marketing (Existing Product)

• Insomnia: The Drop Off — OTO CBD with The Romans

Consumer Marketing (New Product)

• Rebuilding History — Xbox with Edelman

Inclusive Marketing

• Be You. Period — Lil-Lets with Retroviral

Integrated Marketing

• The Last Photo — Campaign Against Living Miserably with Hope&Glory and adam&eveDDB

Corporate Reputation

Institutional Image

• Creating the National Databank — Virgin Media O2 with Hope&Glory, Missive, Broadcast Revolution

Employee Communications

• United By Our Purpose — Sanofi with Satellite My Love and FutureBrand

Employer Branding

• Because life needs more time, we offer all our jobs starting from 60%. — Swiss Federal Railways with Farner Consulting / Farner Schweiz

Executive Communications

• Rethinking Disruption: Innovating for Better in an Era of Division — Philip Morris International

Capital Markets Communications

• Brexit Tracker — EY with Edelman

Engaging Society

Purpose-Driven Branding

• Gillette Venus stirs up a “shame free” conversation around intimate female grooming — Gillette Venus / Procter & Gamble with Brandzeichen Markenberatung und Kommunikation

Community Relations

• The Ecover Refillery — Ecover with The Romans

Corporate Philanthropy and Fund-Raising

• Fight for What Counts — Global Fund with Edelman

ESG Campaign

• A Year Of Green Innovation — City of Lahti with TBWA\Helsinki

Public Education

• The Last Photo — Campaign Against Living Miserably with Hope&Glory and adam&eveDDB

Advocacy

Crisis Management

• Helping Amigo Loans Survive — Amigo Loans with Lansons

Issues Management

• It wasn't the pipes that caused the huge Vistula River's disaster — Amiblu with Public Dialog and Maurent PR

Public Affairs

• The Cost of Inequality — Fondation Des Femmes with Edelman

Media Relations

Corporate Media Relations

• What on Earth is the Value of Space — Inmarsat with Ogilvy PR UK

Product Media Relations (Consumer Media)

• Insomnia: The Drop Off — OTO CBD with The Romans

Product Media Relations (Trade Media)

• 'This is Brooklyn' — Brooklyn Brewery with Richmond & Towers

Digital and Social Media

Digital Campaign

• New definition of love — Absolut (Pernod Ricard) with PR Clinic, JANDL

Social Media/Social Networking Campaign

• The Block of Untold Stories — Dr.Max Group with Ogilvy Romania

Influencer Marketing

• Tag The Game — Persil with Golin

Branded Journalism

• Miss Diagnosed — Livi with The Romans

Word of Mouth

• Bodyright — UNFPA with Daniel J Edelman Ltd

Experiential

Guerrilla Marketing

• Chuckle Trophy — Papa Johns with W Communications

Publicity Stunt

• Grenfell Platinum Jubilee Street Party — Justice4Grenfell with Here Be Dragons

Special Event

• The Sunken Bar — Carlsberg Sweden with BCW

Sponsorship

• UBS Kids Cup: 7,000 children celebrated like real world stars — UBS with Yoveo / Farner Schweiz

Trade Show

• Explain it with a heart... of augmented reality — AstraZeneca with BCW Spain

Specialist Audience

Marketing to Men

• Prostate cancer prevention - no more excuses! — Slovak Urological Society, Janssen with Seesame

Marketing to Women

• Pumps on Parade — Elvie with Don't Cry Wolf

Marketing to Youth

• Only Nans — OfCom with Zeno London

Marketing to Seniors

• The Hornicultural Society — Relate with Ogilvy PR UK

Industry sectors

Consumer Goods

Automotive

• Electric holiday in Slovakia — Škoda Auto Slovensko with PR Clinic, Wiktor Leo Burnett, Socialists, PHD

Fashion & Beauty

• Mind Race — ASICS with Golin

Food & Beverage

• Getting the nation talking... in BSL — Cadbury Fingers with Tin Man

Home & Furniture

• Heritage Heroes — AkzoNobel with Cirkle

Consumer Products

• Happy Birthday from Earth — Husqvarna with Prime Weber Shandwick

Consumer Services

Entertainment

• Launching #Merky FC — adidas and #Merky Foundation with Hope&Glory

Financial Services

• Getting Gen Z financially fit! — Experian with Brands2Life

Food Service

• Greggs x Primark — Greggs with Hope&Glory

Retailers

• Sixty60 Swindler — Checkers Sixty60 with Retroviral

Travel & Tourism

• Outhorse Your Email — Visit Iceland with M&C Saatchi Talk

Business-to-Business

Energy and Natural Resources

• The Green Pub Guide — Heineken with Cirkle

Chemicals & Industrials

• Stories of Succession — Yara International with Geelmuyden Kiese, with Copenhagen Film Company

Professional Service Firms

• Entertainment on Demand Q3 UK Streaming Market Results — Kantar with AxiCom

Real Estate & Construction

• Polish Cities of the Future 2050 — Saint-Gobain Group with Icon Strategies

Transportation & Logistics

• Second Life Container — DP World with Edelman

Technology

Consumer Electronics

• Work for Humankind — Lenovo with Zeno London

Technology: Hardware

• It’s Keyvolution, Baby! – Owning the industry-disrupting evolution of the mechanical key — Abloy with SEK

Technology: Software & Services

• Blank Canvas: A Campaign To Give Young Prison Leavers a Fresh Start — LinkedIn with Fight or Flight

Telecommunications

• Vodacom Africa.Connected - Working together towards an inclusive, digital future — Vodacom with WE Communications

E-Commerce

• #CyberflashingIsFlashing — Bumble with Hope&Glory and Broadcast Revolution

Healthcare

Consumer Health

• The Period Act — KIWI with Trigger Oslo

Healthcare Providers

• #DontMissYourVaccine — NHS South East London Integrated Care System with Lynn

Medical Technology

• Dexcom’s No Pricks Parlour — Dexcom with Allison+Partners

Pharmaceutical: RX

• Back from Depression — Janssen Poland with Hill+Knowlton Strategies Poland

Non-Corporate

Associations

• SE Donates — Anthony Nolan with W Communications

Educational and Cultural Institutions

• Plasticwork — Keep Sweden Tidy & National Museum of Science & Technology with BCW

Government Agencies

• The Inaugural Arabian Leopard Day — The Royal Commission for AlUla (RCU) with Hill+Knowlton Strategies

Not-For-Profit Organizations

• #22WeekWait — Deutsche DepressionsLiga with Weber Shandwick