2019 EMEA IN2SABRE Award Winners
Charting the future of public relations

2019 IN2 SABRE Awards EMEA winners

More than 25 public relations firms from across the EMEA region will be presented with IN2SABRE Awards during our IN2 Innovation Summit at the De Vere Grand Connaught Rooms in London on 22 May.

The IN2SABREs recognize excellence in various categories of innovation and insight—with an emphasis on content creation—as well as PR agency management and marketing.

2019 IN2SABRE Award EMEA Winners

BEST IN DIGITAL/PRINT CONSUMER MEDIA (EARNED)
WINNER:
Pu:rest - a waste water beer — Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm

CERTIFICATES OF EXCELLENCE:
Big Bell — Taco Bell with Edelman, London (PR Agency) and Unit9 (Production)
Deliveroo Ride to Find with Missing People UK — Deliveroo with Talker Tailor Trouble Maker Ltd.
Healing the Industry for Physical Therapists — Actiegroep Fysiotherapie with DOK30 Communicatie
Pokemon Planet — The Pokemon Company with Hope&Glory

BEST IN DIGITAL/PRINT B2B MEDIA (EARNED)
WINNER:
Helping the good guys look cooler than the crooks — SonicWall with Positive

CERTIFICATE OF EXCELLENCE:
Finn Partners for RiskIQ - Securing the lead role in Europe’s cybersecurity story — RiskIQ with Finn Partners
Tour de France — Dimension Data with Golin

BEST IN BROADCAST MEDIA (EARNED)
WINNER:
BVG x adidas - The Ticket-Shoe — Berliner Verkehrsbetriebe (BVG) with Jung von Matt AG and GUD.berlin and achtung!

CERTIFICATES OF EXCELLENCE:
#MAINTENANTONAGIT — FONDATION DES FEMMES with TBWA Corporate
Happy Birthday Brick — LEGO Group with Mischief PR
Monuments came to life to save the lives. Stroke Disease Awareness Campaign — Ukrainian Stroke Association with Be—it Health & Social Impact
The People's Seat — United Nations with BCW (Burson Cohn & Wolfe), Grey
 
BEST IN PRODUCT REVIEWS (EARNED)
WINNER:
The "no bike' bike launch — VanMoof with Ballou

BEST EARNED MEDIA WITH INFLUENCERS + COMMUNITIES
WINNER:
True colors of Slovakia — ABSOLUT Vodka with TRIAD Advertising / PR Clinic

CERTIFICATES OF EXCELLENCE:
#MAINTENANTONAGIT — FONDATION DES FEMMES with TBWA Corporate
Log Out Of Hate — Bitdefender with Tribal Worldwide Romania
The PIPAS 2018 — Photobox with Cult.Brand and Hope&Glory
WTF is HPV? — Merck Sharp & Dohme with SEESAME Communication Experts, Slovakia

BEST PERSUASIVE CONTENT
WINNER:
Some battles are worth fighting — Trygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus (lead agency), Go Electra (film agency).

CERTIFICATES OF EXCELLENCE:
BRAve — Avon with Be—it Agency
Feel More: Tackling the Taboos around Masturbation & Masculinity — TENGA with BCW (Burson Cohn & Wolfe)
I'm Worth It — OZ Amazonky with SEESAME Communication Experts, Slovakia
WheelSwap — Ford with A WPP blended team

BEST CONTENT CREATION FOR MEDIA SITES (EARNED)
WINNER:
We Are Female Fans — Carabao with W

CERTIFICATES OF EXCELLENCE:
Better Together: The Gallery of Groups — Facebook with Hope&Glory
ContiGripRun 2017 — Continental Reifen Deutschland
Jaguar Land Rover Invictus Games Sydney 2018 — Jaguar Land Rover with Sassy
Tour de France — Dimension Data with Golin

BEST CONTENT CREATION FOR MEDIA SITES (PAID)
WINNER:
Avent - The Science of Caring — Philips with Graffiti PR

BEST INFLUENCER PROGRAMS + ENDORSEMENTS (PAID)
WINNER:
Big Narstie: From Rapper to Reporter — 888sport with The Playbook

CERTIFICATES OF EXCELLENCE:
#24YouHaveThePower — Pfizer UK Vaccines with Burson Cohn & Wolfe
#ChangeItUp — Twinings with Coolr
Find Your Beautiful — Darling Nigeria with LSF|PR
HP Sprocket - #reinventmemories — HP with Edelman

BEST MEDIA PARTNERSHIP
WINNER:
72 hours — The Norwegian Directorate for Civil Protection (DSB) with Geelmuyden Kiese

CERTIFICATES OF EXCELLENCE:
International EMMY Awards in Moscow — CTC Media with Comunica
The Sound of Engineering — The Institution of Engineering and Technology with Tin Man

BEST IN DIGITAL MARKETING/ADVERTISING
WINNER:
The Interview — LinkedIn with BMB

CERTIFICATES OF EXCELLENCE:
Screw It, Let’s Do It! — Virgin Atlantic & Virgin Holidays with Weber Shandwick

BEST USE OF INTEGRATED SOCIAL MEDIA
WINNER:
Dear Condom — RFSU AB (the Swedish Association for Sexuality Education) with House of Radon

CERTIFICATES OF EXCELLENCE:
Bauhaus Dessau — Adobe with Golin
Endless Ocean — Friends of Glass for FEVE, the European Container Glass Federation with Weber Shandwick Brussels
Some battles are worth fighting — Trygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus (lead agency), Go Electra (film agency).
Sony Alpha Universe — Sony Alpha with Hope&Glory

BEST USE OF SOCIAL NETWORKS
WINNER:
Red Stripe To The Rescue — Red Stripe with Braya

CERTIFICATES OF EXCELLENCE:
Find Your Beautiful — Darling Nigeria with LSF|PR
OBOS 24 — OBOS with JCP PR & Advertising, JCP Event, Ekko Agency, Atomic Soul
The Memory Tree — Marie Curie with Hope&Glory
True colors of Slovakia — ABSOLUT Vodka with TRIAD Advertising / PR Clinic

BEST USE OF VIDEO NETWORKS
WINNER:
Behind the Science—GSK with Porter Novelli

CERTIFICATES OF EXCELLENCE:
Spa flair on the Vienna underground line U1: Video communication as a social media event — Therme Wien (Vienna City Spa) with The Skills Group
Taking Cancer on Through Flavour — Boehringer Ingelheim with Ogilvy Healthworld
Tomorrow's Technology — MedLife with MSL
Without us — Telenor Inpli with Nucleus

BEST USE OF PHOTO NETWORKS
WINNER:
5 Challenges. 5 Photographers. — Nikon with Hill+Knowlton Strategies

CERTIFICATES OF EXCELLENCE:
Olay Gets its #JOMO on — Olay with Ketchum
The PIPAS 2018 — Photobox with Cult.Brand and Hope&Glory

BEST USE OF BLOGS
WINNER:
An Editorial Approach to Content Marketing — Axis Communications with The Hoffman Agency

CERTIFICATES OF EXCELLENCE:
It Is Time to Put Responsibility into the Light! — Raiffeisen Bank Romania with Rogalski Damaschin Public Relations
Sony Alpha Universe — Sony Alpha with Hope&Glory

BEST IN CROWDSOURCING & CO-CREATING
WINNER:
The PIPAS 2018 — Photobox with Cult.Brand and Hope&Glory

CERTIFICATES OF EXCELLENCE:
Beauty Club — Avon with Über Digital advertising agency
Highly Cited Researchers 2018 — Web of Science Group, a Clarivate Analytics Company
Love Over Hate — Absolut Vodka Poland with Hill+Knowlton Strategies Poland
The Memory Tree — Marie Curie with Hope&Glory

BEST IN REAL-TIME ENGAGEMENT
WINNER:
Explains a lot — Burger King with Coolr

CERTIFICATES OF EXCELLENCE:
BMW Opera without Borders — BMW Group Russia with Ketchum Moscow
Waistcoat's Coming Home — Huawei with Mischief PR

BEST MEME/VIRAL CAMPAIGN
WINNER:
Lidl's Best Hater Fan — Lidl Romania with Jazz Communication

CERTIFICATES OF EXCELLENCE:
Breaking the internet with adidas and a GOAT — adidas with Hill+Knowlton Strategies
Spa flair on the Vienna underground line U1: Video communication as a social media event — Therme Wien (Vienna City Spa) with The Skills Group
Waistcoat's Coming Home — Huawei with Mischief PR
When The GC met KK — HTC with Hope&Glory

BEST USE OF GAMIFICATION/USER-GENERATED CONTESTS
WINNER:
OMEN by HP Challenge — HP with Edelman, London (Agency)

CERTIFICATES OF EXCELLENCE:
Alert Online — The Netherlands Ministry of Justice and Security with Omnicom Public Relations Group The Netherlands
Father Frost’s New Year Express — Lagardère Active with Pro-Vision Communications
Plastic, the New Aquatic Predator — Veolia Romania with Porter Novelli Romania
The Lockdown — ABN AMRO with NewsLab, Code d'Azur

BEST IN BRAND NARRATIVES
WINNER:
Givaudan 250 Odyssey — Givaudan with Lansons & Salz & Water

CERTIFICATES OF EXCELLENCE:
Aeroflot’s Sulimov Dogs as Special Children’s Guardian Angels — Aeroflot Airlines with FleishmanHillard Vanguard and Orta Communications
[email protected] - a Microsoft's first escape room in Poland — d*fusion communication for Microsoft Poland
Twinkle Twinkle Little Heart — Tiny Tickers with Golin
Walk of Flame — Zippo with DeVries Global

BEST IN DIGITAL BRAND PLATFORMS
WINNER:
Sony Alpha Universe — Sony Alpha with Hope&Glory

CERTIFICATES OF EXCELLENCE:
Hope County FM — Ubisoft Poland with MSL
The Allergy Guide — Mylan Healthcare Norge with PR-operatørene
The Lockdown — ABN AMRO with NewsLab, Code d'Azur
The Memory Tree — Marie Curie with Hope&Glory

BEST IN BRAND FILM/VIDEO
WINNER:
Oceanic Awakening — Wärtsilä with Miltton

CERTIFICATES OF EXCELLENCE:
IZEV Animals and Us Social Responsibility Project — Istanbul Sabiha Gökçen Airport with Lobby PR, Mavi Zebra
Some battles are worth fighting — Trygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus (lead agency), Go Electra (film agency).
Story of a Home — STORIA.ro with MSL The Practice
The Gender Salary Experiment — TERRE DES FEMMES with Jung von Matt AG and achtung!

BEST IN BRAND ANIMATION
WINNER:
Pokemon Planet — The Pokemon Company with Hope&Glory

CERTIFICATES OF EXCELLENCE:
Introducing Jack's — Tesco with Teneo
Mega parents — The Norwegian Family Council with Trigger Oslo (together with Animasjonsdepartementet)
The Courage To Be Free — US Embassy in Slovakia with SEESAME Communication Experts
We make a difference — Vårdföretagarna with Gullers Grupp

BEST USE OF ILLUSTRATIONS + PHOTOGRAPHY
WINNER:
Superhope — Great Ormond Street Hospital with Hill+Knowlton Strategies

CERTIFICATES OF EXCELLENCE:
Fairer Tales — HSBC UK with Weber Shandwick
Replate Waste — Pizza Hut Romania with Golin Romania & Mullen Lowe
Samsung LIVE Museum — Samsung Electronics Romania with MSL The Practice & Centrade Cheil
Taking Cancer on Through Flavour — Boehringer Ingelheim with Ogilvy Healthworld

BEST IN AUDIO: PODCASTS + MUSIC
WINNER:
OBOS 24 — OBOS with JCP PR & Advertising, JCP Event, Ekko Agency, Atomic Soul

CERTIFICATES OF EXCELLENCE:
72 hours — The Norwegian Directorate for Civil Protection (DSB) with Geelmuyden Kiese
IZEV Animals and Us Social Responsibility Project — Istanbul Sabiha Gökçen Airport with Lobby PR, Mavi Zebra
Songs that changed the world — The Nobel Peace Centre with JCP PR & Advertising
True colors of Slovakia — ABSOLUT Vodka with TRIAD Advertising / PR Clinic

BEST IN IDENTITY BRANDING
WINNER:
Creating The Boehringer Ingelheim CNS Story — Boehringer Ingelheim with Ogilvy Healthworld UK

CERTIFICATES OF EXCELLENCE:
Shaping a Sustainable Digital Future — Prada Group With Omnicom Public Relations Group
We are part of you — Coca-Cola España with LLYC

BEST IN SOCIAL GOOD + PUBLIC SERVICE
WINNER:
Equality Works Better — IKEA Romania with MSL The Practice

CERTIFICATES OF EXCELLENCE:
Always Teaching Confidence — Procter & Gamble/Always with Graffiti PR, a partner of MMK+, Leo Burnett, Mediacom
Corruption Park: Controversy as a way to disrupt indifference — European Union Anti-Corruption Initiative with Gres Todorchuk PR
Platform for Prevention — Merck Sharp & Dohme with SEESAME Communication Experts, Slovakia
Reaching out to Refugees — UNHCR with ASDA’A BCW

BEST USE OF SOCIAL MEDIA OR ANALYTICS FOR AUDIENCE INSIGHTS OR INFLUENCER TARGETING
WINNER:
#24YouHaveThePower — Pfizer UK Vaccines with Burson Cohn & Wolfe

CERTIFICATES OF EXCELLENCE:
Add Gaming Experience to your CV — Manpower with Geelmuyden Kiese
Edelman Intelligence for Disney Destinations International — Disney Destinations International with Edelman Intelligence
Lamb Season 2018 — Hybu Cig Cymru – Meat Promotion Wales with Four Communications Group
Reinforcing a 45-year-old fundraising tradition — NRK Telethon / The Norwegian Church Mission with Trigger Oslo (with Reodor, Babusjka)

BEST USE OF ORIGINAL/COMMISSIONED RESEARCH FOR PR
WINNER:
Revealing the true cost of financial crime — Refinitiv (The Financial and Risk business of Thomson Reuters is now Refinitiv) with FTI Consulting

CERTIFICATES OF EXCELLENCE:
FutureProofing Healthcare — The Sustainability Index — Roche with APCO Worldwide FleishmanHillard Nudge Digital
Feel More: Tackling the Taboos around Masturbation & Masculinity — TENGA with BCW (Burson Cohn & Wolfe)
The Global Talent Crunch — Korn Ferry with Man Bites Dog
The Quarter Life Crisis — LinkedIn with Hope&Glory

BEST IN MEASUREMENT, POST-CAMPAIGN ANALYSIS
WINNER:
Some battles are worth fighting — Trygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus (lead agency), Go Electra (film agency).

CERTIFICATES OF EXCELLENCE:
On Track for Brand Fame — East Midlands Trains with Tin Man
Protect her wings! — MSD Romania with Rogalski Damaschin Public Relations
The Sound of Engineering — The Institution of Engineering and Technology with Tin Man
TOG-ether — IKEA with Hope&Glory

SILVER SABRES
PR AGENCY EMPLOYEE PROGRAM
WINNER:
Cirkle - Employee Owned Model — Cirkle

PR AGENCY CITIZENSHIP
WINNER:
Automatic Response — apple tree communications

CERTIFICATES OF EXCELLENCE:
PR Agency Citizenship — Brands2Life

PR AGENCY MARKETING
WINNER:
PR Agency Marketing — Brands2Life

CERTIFICATES OF EXCELLENCE:
Corporate Publishing by fischerAppelt — fischerAppelt AG
Inspiring successful brands and the arts collaborations: Grayling Russia thought leadership campaign — Grayling Russia

THOUGHT LEADERSHIP IN PR
WINNER: 
Annual survey of the Russian PR industry — Buman Media

CERTIFICATES OF EXCELLENCE:
Artificial Intelligence & Communications: the Fads, the Fears and the Future — FleishmanHillard
Lessons in Media Influence and Advocacy Communications — United Partners
The 10th Annual Arab Youth Survey — ASDA'A BCW
Welcome to the Networked Age — MHP Communications

PR AGENCY EMPLOYER BRANDING
WINNER: 
#HiredAsATeam - the most viral recruiting campaign ever — fischerAppelt AG