IN2 SABRE Award Asia-Pacific 2019 Winners | Holmes Report
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2019 IN2SABRE Awards Asia-Pacific Winners

The 2019 IN2SABRE Awards, which recognize excellence in multimedia content creation, will be presented at a lunchtime ceremony at the Asia-Pacific IN2 Innovation Summit at the Mandarin Oriental Hotel, Singapore, on September 12. Tickets & tables are available here.

A complete list of winners follows:

DIGITAL AND PRINT MEDIA
WINNER:
Jollibee Going Global: Making a Filipino Brand Matter in the Big Apple — Jollibee Foods Corporation with Pulse Communication Manila, Ogilvy Chicago, Geometry

CERTIFICATES OF EXCELLENCE:

Coca-Cola Reconnects Myanmar Youth To Their Tea Culture — Coca-Cola with ERA Myanmar
High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar
Roy Chapman Andrews Centenary Expedition — INFINITI Motor Company with The Explorers Club Hong Kong Chapter
Under Armour India: Earning Fans, Followers, Fortune and Fame in 48 hours — Under Armour with Edelman India

BROADCAST MEDIA (RADIO/TELEVISION)
WINNER:
High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar

CERTIFICATES OF EXCELLENCE:

A Voice for Love - EDURANT® & PREZCOBIX® China Launch Campaign — Xian Janssen with Ogilvy China
Jewellery beyond gender — Senco Gold and Diamonds with Adfactors PR
The Global Four-Day Movement — Perpetual Guardian with Alexander PR

CREATION OF PERSUASIVE CONTENT
WINNER:

Mars Wrigley Littered Gum Education Program — Mars Wrigley with BlueFocus Digital

CERTIFICATES OF EXCELLENCE:
A Voice for Love - EDURANT® & PREZCOBIX® China Launch Campaign — Xian Janssen with Ogilvy China
High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar

The Data Literacy Movement Singapore — Qlik with Archetype Singapore
Who Sprinkled Salt on My Cake! — Eisai Korea with Weber Shandwick Korea/ McCANN Health Korea

BEST IN DIGITAL PRINT/B2B MEDIA
WINNER:
Discover Choice — Mitsubishi Aircraft Corporation with Edelman

BEST IN PRODUCT REVIEWS (EARNED)

WINNER:

Is New Zealand Worth The Time? — Air New Zealand with Weber Shandwick Taiwan

CERTIFICATES OF EXCELLENCE:

Coca-Cola Reconnects Myanmar Youth To Their Tea Culture — Coca-Cola with ERA Myanmar
The Sukhothai Shanghai Opening - Media and Influencer Outreach Campaign — The Sukhothai Shanghai with CatchOn & Company Limited

MEDIA PARTNERSHIP

WINNER:
MPT & MNL Breathe Life Into Youth Football — Myanma Posts & Telecommunications with ERA Myanmar

CERTIFICATES OF EXCELLENCE:

Brewing A Sophisticated Journey — Costa Coffee China with Ketchum
High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar
LG SIGNATURE Luxury Design Masterclass — LG Electronics Australia with Hill+Knowlton Strategies Australia
Philips Shaver S9000 Prestige - Raising The Bar On Male Grooming — Philips with Omnicom Public Relations Group

PUBLIC SERVICE ANNOUNCEMENT - BROADCAST, DIGITAL OR PRINT

WINNER:

Wings for our girls — Mahindra group with Adfactors PR

CERTIFICATES OF EXCELLENCE:

Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar
United to end TB — Indian Medical Association with Adfactors PR

BEST INFLUENCER PROGRAMS ENDORSEMENTS (PAID)

WINNER:

Coca-Cola Reconnects Myanmar Youth To Their Tea Culture — Coca-Cola with ERA Myanmar

CERTIFICATES OF EXCELLENCE:
Is New Zealand Worth The Time? — Air New Zealand with Weber Shandwick Taiwan
LG SIGNATURE Luxury Design Masterclass — LG Electronics Australia with Hill+Knowlton Strategies Australia
SEE IT, SEIZE IT, OWN IT by ACUVUE — ACUVUE, JOHNSON & JOHNSON with DeVries Global
The “Kiss” Campaign — Vienna Tourist Board with Archetype China

BEST SEO/CONTENT DISTRIBUTION PROGRAM (PAID ORGANIC)

WINNER:
Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar

ADVERTISING - BROADCAST, DIGITAL, OR PRINT

WINNER:
JOY STORY II: JOY and Koi — JD

CERTIFICATES OF EXCELLENCE:

Improving China’s nutrition, one breakfast at a time — Nestle with Ogilvy
Teenage Voice 2019 — Kiko Network/CAN-Japan (Climate Action Network) with Dentsu Inc. and Dentsu Public Relations Inc.
Women's Day Marketing-Be more “selfish” and live more poetically — P&G with Bluefocus Digital Marketing Guangzhou

BEST USE OF GLOBAL SOCIAL NETWORKING PLATFORMS

WINNER:
Imagine Your Korea — Korea Tourism Organization

CERTIFICATES OF EXCELLENCE:
Republika ng NBA — NBA Philippines with Ogilvy & Mather Philippines
Wings for our girls — Mahindra group with Adfactors PR

BEST USE OF VISUAL SOCIAL PLATFORMS

WINNER:
‘Conti Cities: Driving Forward the Engagement Economy’ — Continental Tires with Ketchum

CERTIFICATES OF EXCELLENCE:

Coca-Cola Reconnects Myanmar Youth To Their Tea Culture — Coca-Cola with ERA MyanmarMunich Treasure Hunt — Lufthansa with PRecious Communications
Sa Pagbasa, May Pag-Asa (There is Hope in Reading) — Philippine Business for Social Progress with Ogilvy & Mather Philippines
The cUUpcakes — Roche Hong Kong Limited with DNA Medical Communications

BEST USE OF ASIAN SOCIAL PLATFORMS

WINNER:
Coffee is Not Just Black or White — Nescafe Dolce Gusto with Weber Shandwick

CERTIFICATES OF EXCELLENCE:

“Out of the Shadows” SIMPONI® China Launch Campaign — Xian Janssen with Ogilvy
Mars Wrigley Littered Gum Education Program — Mars Wrigley with BlueFocus Digital
The “Kiss” Campaign — Vienna Tourist Board with Archetype China

BEST IN REAL-TIME ENGAGEMENT

WINNER:
Nikkei Blend— Nikkei Inc. with Dentsu Inc.

CERTIFICATES OF EXCELLENCE:

Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar

BRAND DIGITAL PLATFORMS

WINNER:
TUNA SCOPE — Sojitz Corporation with Dentsu

CERTIFICATES OF EXCELLENCE:

Cabcharge Digital Pass - An Australian-first digital taxi ticket — Cabcharge Australia with Howorth Communications, part of opr Agency
NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.
The 268: the number building our brand — Cannings Purple with Cannings Purple
The Data Literacy Movement Singapore — Qlik with Archetype Singapore

DIGITAL NEWSROOMS

WINNER:
Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar

CERTIFICATES OF EXCELLENCE:

High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar

DIGITAL VIDEO

WINNER:
#ThisIsMyCNY: A Fresh Perspective on Chinese New Year Traditions — HSBC with RFI Asia

CERTIFICATES OF EXCELLENCE:

A Simple Vision for The Betterment of People’s Lives — Lenovo ThinkVision with Ketchum
JOY STORY II:JOY and Koi — JD
SEE IT, SEIZE IT, OWN IT by ACUVUE — ACUVUE, JOHNSON & JOHNSON with DeVries Global
UNHIDE Psoriasis — Novartis with SPAG Asia

PODCAST/WEBINAR/WEBCAST

WINNER:
United to end TB — Indian Medical Association with Adfactors PR

BRANDING AND IDENTITY- INCLUDING LOGO AND OTHER DESIGN WORK

WINNER:
Women's Day Marketing-Be more “selfish” and live more poetically — P&G with Bluefocus Digital Marketing Guangzhou