SABRE Awards Asia-Pacific 2019 Finalists | Holmes Report
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SABRE Awards Asia-Pacific 2019 finalists

The 2019 SABRE Awards Asia-Pacific 2019 shortlist were selected from more than 1,600 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 45 industry leaders, at separate sessions in Hong Kong and Singapore.

The winners will be announced at the SABRE Awards ceremony on September 12 at the Mandarin Oriental, Singapore along with the Agencies of the Year. Tickets & tables are available here.

IN2 SABRE Winners are here
The Asia-Pacific Consultancies of the Year are here

Diamond SABRE Awards

Diamond Sabre Awards

Brand-Building

  • Air China Land Your Dream — Air China with BCW Beijing
  • Driving Purpose - The McDonald's Way! — Hardcastle Restaurants Pvt. Ltd. - McDonald's India (West And South) with AvianWE
  • Emotional Nutrition — GSK with Genesis BCW
  • FUELING A CASHLESS REVOLUTION IN INDIA — Mastercard with Avian WE
  • We Are Extraordinary — UnionPay International with IN.FOM

Reputation Management

  • Baareh Mahine Hariyali: Doubling Farmer Incomes in India — ITC Limited with First Partners
  • Creating an association of multi-sectoral partners to accelerate road safety in Gurugram — ABInBev with AvianWE
  • Delisting Mauritius as a High-Risk Jurisdiction — Economic Development Board of Mauritius with MSL India
  • From Enemy to Family — LCY Education Foundation with Era Ogilvy
  • PNB Back On Track — Punjab National Bank with Genesis BCW

Research and Planning

  • Cabcharge Digital Pass - An Australian-first digital taxi ticket — Cabcharge Australia with Howorth Communications, part of opr Agency
  • Can India stand tall on poor muscle health? — Danone India with First Partners
  • Claiming the High Chair — Godrej Interio with Adfactors PR
  • Diversity in Disaster Preparation — Yahoo! Japan with Dentsu Inc.
  • Marie Gold MyStartup — Britannia Industries Limited with Genesis BCW

Measurement and Evaluation

  • Bio Oil #UnstretchedJourney — Marico with 20:20 MSL
  • Emotional Nutrition — GSK Consumer Healthcare with Genesis BCW
  • Meri Doosri Country — Sony Pictures Networks India (SPN) with MSL India
  • Sport18: Here to Create — adidas Singapore with Current Global
  • UnDiscover Australia — Tourism Australia with AvianWE


Geographic

Australia/New Zealand

  • Reinventing PayPal's 2018 Christmas Campaign — PayPal Australia with Edelman, iProspect, Isobar
  • The Global Four-Day Movement — Perpetual Guardian with Alexander PR
  • Uncle Tobys Energy Exchange Cafe — Cereal Partners Worldwide - Oceania with FORWARD Agency
  • Vinnies CEO Sleepout Queensland 2018 — St Vincent de Paul Society with Rowland. Pty Ltd
  • WOW My Town — Mazda New Zealand with Boyd PR

Greater China

  • From Enemy to Family — LCY Education Foundation with Era Ogilvy
  • The “Kiss” Campaign — Vienna Tourist Board with Archetype China
  • The cUUpcakes — Roche Hong Kong Limited with DNA Medical Communications
  • The New Word — Oatly with Edelman Hong Kong
  • The Sense Cafe — Nestle with Ogilvy

Indian Sub-continent

  • #PaiseKiKadar (#TheValueOfMoney) — Jana Small Finance Bank with Genesis BCW
  • Do you think YOGA can sell more truck lubricants? — Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare
  • Human trafficking no more — Kailash Satyarthi Children’s Foundation (KSCF) with Adfactors PR
  • Jewellery beyond gender — Senco Gold and Diamonds with Adfactors PR
  • Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather

Japan

  • Diversity in Disaster Preparation — Yahoo! Japan with Dentsu Inc.
  • NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.
  • Rice Grain Manga — Kubota Corporation with DENTSU INC.
  • SketchCook — Otsuka Pharmaceutical Co., Ltd. with Dentsu Inc. and Dentsu Public Relations Inc.
  • We're Hiring...Based on Looks! — ISEHAN Co., Ltd. with Dentsu Inc.

Korea

  • “I’m All Ears” Campaign to Prevent Teen Suicide in Korea — Life Insurance Social Philanthropy Foundation with KPR
  • 2018 Art in Life Campaign ‘Everyone, Everywhere, Everything’ – Art as I want — Seoul Foundation for Arts and Culture with KPR
  • 'BESPOKE' Refrigerator Launching PR Campaign — Samsung Electronics with Prain Global Inc.
  • From Zero to Hero: Transforming Hanwha Group’s Employee Engagement Program — Hanwha Group with Weber Shandwick Korea and Hancomm
  • Who Sprinkled Salt on My Cake! — Eisai Korea with Weber Shandwick Korea/ McCANN Health Korea

South-East Asia

  • Beyond the Label — National Council of Social Service (NCSS) with Ogilvy Singapore
  • Holiday Quickies — AirAsia with W Asia & The Teeth
  • HSBC - The Dementia Friendly Bank — HSBC with RFI Asia
  • LAUNCHING THE IMPOSSIBLE IN SINGAPORE: THE FUTURE OF FOOD — Impossible Foods with AKA Asia
  • Shape Our Tomorrow — Early Childhood Development Agency (ECDA) with Ogilvy Singapore

Multi-Country (at least 2 countries)

  • Air China Land Your Dream — Air China with BCW Beijing
  • Global Influencer Campaign — LG Electronics Home Appliance Division (LG H&A) with Synergy Hill+Knowlton Strategies
  • Intellectual Property: “Inspiring Tomorrow” — Global Innovation Policy Center with SPAG Asia
  • Munich Treasure Hunt — Lufthansa with PRecious Communications
  • She Makes It Work — Monster.com with Mutant Communications

Regional (more than 5 countries)

  • 100 Years of Hospitality with Hilton — Hilton International Asia Pacific
  • Asia's 50 Best Restaurants 2019 — William Reed Business Media with CatchOn, A Finn Partners Company
  • Establishing Vivo as an Innovative Brand with NEX — Vivo with Edelman Hong Kong
  • Leading the way in pursuing Opportunity in Asia Pacific — LinkedIn with RICE and Edelman Hong Kong
  • Lose Yourself in Travel, Find Yourself with Hotels.com — Hotels.com with Weber Shandwick Singapore

Global (led out of Asia-Pacific with work in other regions)

  • Air China Land Your Dream — Air China with BCW Beijing
  • Discover Choice — Mitsubishi Aircraft Corporation with Edelman
  • HONOR Artology — HONOR with BCW Hong Kong
  • Jollibee Going Global: Making a Filipino Brand Matter in the Big Apple — Jollibee Foods Corporation with Pulse Communication Manila, Ogilvy Chicago, Geometry Toronto, Runaway Robot
  • The Global Four-Day Movement — Perpetual Guardian with Alexander PR

Practice areas

Marketing Communications

Business-To-Business Marketing

  • Cabcharge Digital Pass - An Australian-first digital taxi ticket — Cabcharge Australia with Howorth Communications, part of opr Agency
  • GREEN SCREEN ACTRESSES, MIKA RIKA — Staff-up Group with dentsu inc.
  • Intel Mobileye: Building Trust, Saving Lives — Intel/Mobileye with Ogilvy Beijing
  • The Data Literacy Movement Singapore — Qlik with Archetype Singapore
  • TUNA SCOPE — Sojitz Corporation with Dentsu

Consumer Marketing (Existing Product)

  • All Things Happy with California Pistachios — Cal Pure Produce Inc with Ketchum
  • Bio Oil #UnstretchedJourney — Marico with 20:20 MSL
  • Do you think YOGA can sell more truck lubricants? — Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare
  • Future-Proof Yourself — Education New Zealand with Genesis BCW
  • NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.

Consumer Marketing (New Product)

  • BALIKSG Singapore River Trail — National Heritage Board with Tate Anzur
  • IKEA India Retail Launch — IKEA India with Six Degrees bcw
  • Is New Zealand Worth The Time? — Air New Zealand with Weber Shandwick Taiwan
  • Listening is Seeing — Audible with Edelman India
  • Yeh Diwali HONOR Wali’ (A Diwali with HONOR) — HONOR with Genesis BCW

Integrated Marketing

  • adidas x Parley, Run For The Oceans — adidas India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.
  • Audible for Dogs — Audible with Poem
  • Gut Bacteria Zoo — Kellogg with Edelman
  • Reinventing PayPal's 2018 Christmas Campaign — PayPal Australia with Edelman, iProspect, Isobar
  • The cUUpcakes — Roche Hong Kong Limited with DNA Medical Communications

Corporate Reputation

Institutional Image

  • A Change is Brewing — Starbucks Hong Kong with Edelman Hong Kong
  • Diversity in Disaster Preparation — Yahoo! Japan with Dentsu Inc.
  • Google Online Safety Park — Google Singapore with Tate Anzur
  • Mango’s Capital Odyssey — Mother Dairy with Adfactors PR
  • Share A Book — Hong Kong International Literary Festival with Edelman Hong Kong

Employer Branding

  • Architect? Agent! — Tianhua Architecture Planning & Engineering with Ruder Finn Thunder
  • P&T Group Celebrates 150 Years of Designing the Future — P&T Group with Sinclair
  • RB Global challenge 2018 — Reckitt Benckiser with AvianWE
  • Viacommunity - #BeSelfish to do good! — Viacom18 Media Pvt. Ltd. with Orchard Communications
  • We're Hiring...Based on Looks! — ISEHAN Co., Ltd. with Dentsu Inc.

Executive Communications

  • LAUNCHING THE IMPOSSIBLE IN SINGAPORE: THE FUTURE OF FOOD — Impossible Foods with AKA Asia
  • The EPYC Comeback: AMD at COMPUTEX 2019 — AMD Far East Ltd., Taiwan Branch with Era Ogilvy
  • The Global Four-Day Movement — Perpetual Guardian with Alexander PR

Capital Markets Communications

  • Demystifying REIT — Embassy Office Parks with Adfactors PR
  • Helping Drive US$30 Mn Investment Into Electrify.Asia’s Record Token Sale — Electrify Asia with PRecious Communications
  • Nothing Beats the Real Taste — Tai Hing Group Holdings Limited with Strategic Public Relations Group
  • Restoring faith — Piramal Enterprises Limited (PEL) with Adfactors PR
  • Singapore Press Holdings: Driving Positive Market Perceptions — Singapore Press Holdings Ltd with Tulchan Communications LLP

Engaging Society

Cause-Related Marketing

  • High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar
  • People Affected by Leprosy: You are not alone! — Sasakawa India Leprosy Foundation with First Partners
  • Rice Grain Manga — Kubota Corporation with DENTSU INC.
  • The cUUpcakes — Roche Hong Kong Limited with DNA Medical Communications
  • Wings for our girls — Mahindra group with Adfactors PR

Community Relations

  • Australian Paper's energy challenge — Australian Paper by SenateSHJ with SenateSHJ
  • Do you think YOGA can sell more truck lubricants? — Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare
  • Mango’s Capital Odyssey — Mother Dairy with Adfactors PR
  • Sustainable Seafood Week 2019 — WWF Hong Kong with Sinclair

Corporate Social Responsibility

  • DETTOL BANEGA SWACHH INDIA — DETTOL BANEGA SWACHH INDIA with AvianWE
  • High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar
  • HSBC - The Dementia Friendly Bank — HSBC with RFI Asia
  • Launching Japan’s Next Generation of Women Leaders in STEM — Lockheed Martin with APCO Worldwide
  • Wings for our girls — Mahindra Group with Adfactors PR

Public Education

  • 6 months mother’s milk is all you need — Save the Children, UNICEF, Alive & Thrive with Vero & Bridge agencies
  • Keep It Pumping — Novartis with SPAG Asia
  • Navrangi Re! - #GiveAShit — Viacom18 Media Pvt. Ltd with Orchard Communications, BBC Media Action
  • Sanofi Genzyme's #EveryLifeIsPrecious — Sanofi Genzyme with SPAG
  • The cUUpcakes — Roche Hong Kong Limited with DNA Medical Communications

Advocacy

Crisis Management

  • Delisting Mauritius as a High-Risk Jurisdiction — Economic Development Board of Mauritius with MSL India
  • Ice cream, he screams, everyone screams fat shame — Fitness First Singapore with Weber Shandwick Singapore
  • LET PEOPLE SPEAK #Nooutsidefoodincinema (F&B crisis) — PVR Cinemas with AvianWE
  • Let there be light — All India Agarbathi Manufacturers’ Association with Adfactors PR
  • Refuting Allegations of Exploitation of Migrant Workers in a Politically Charged Climate — Bestinet Sdn. Bhd. with Strategic Public Relations Group

Issues Management

  • Airbnb: From Abhorred to Adored — Airbnb with Weber Shandwick Taiwan
  • Beyond the Label — National Council of Social Service (NCSS) with Ogilvy Singapore
  • GOJEK — GOJEK with Ogilvy Singapore
  • Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar
  • Scarborough Beach Redevelopment — Metropolitan Redevelopment Authority with Mills Wilson

Public Affairs

  • Generating healthy tourism based livelihood opportunities in Northeast India — Airbnb India with Chase India
  • Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar
  • People Affected by Leprosy: You are not alone! — Sasakawa India Leprosy Foundation with First Partners
  • Shaking it up, the CATMi way — Confederation of ATM Industry (CATMi) with Adfactors PR
  • Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather

Media Relations

Corporate Media Relations

  • A Voice for Love - EDURANT® & PREZCOBIX® China Launch Campaign — Xian Janssen with Ogilvy China
  • Diversity in Disaster Preparation — Yahoo! Japan with Dentsu Inc.
  • From Rubbish to Roads – turning waste plastics and toner into better quality asphalt roads — Close the Loop with Market Eye
  • Human trafficking no more — Kailash Satyarthi Children’s Foundation with Adfactors PR
  • When Content played Solo — Indeed India with Adfactors PR

Product Media Relations (consumer media)

  • It's Sydney Time — Sydney Beer Co with Red Havas, BD and BLVD
  • Jewellery beyond gender — Senco Gold and Diamonds with Adfactors PR
  • LAUNCHING THE IMPOSSIBLE IN SINGAPORE: THE FUTURE OF FOOD — Impossible Foods with AKA Asia
  • Royal Philips raises the alarm on sleep disorders and respiratory health — Royal Philips with Omnicom Public Relations Group
  • Uncle Tobys Energy Exchange Cafe — Cereal Partners Worldwide - Oceania with FORWARD Agency

Product Media Relations (Trade Media)

  • From Zero to Hero — Carbon Black with Ying Communications, A Finn Partners Company
  • Is New Zealand Worth The Time? — Air New Zealand with Weber Shandwick Taiwan
  • MPT & MNL Breathe Life Into Youth Football — Myanma Posts & Telecommunications with ERA Myanmar
  • OPPO Reno 5G: Powering A New Era of 5G Connectivity — OPPO with BCW Beijing

Digital and Social Media

Digital Campaign

  • Air China Land Your Dream Digital Campaign — Air China with BCW Beijing
  • Limitless Energy Challenge — Duracell with Hill+Knowlton Strategies China
  • Singapore Science Festival — Singapore Science Centre with AKA Asia
  • THE SECRET OF 10 MILLION CREDIT CARDS — MASTERCARD x ICBC with Weber Shandwick
  • The Secrets of Okinawa — Jetstar Asia with AKA Asia

Social Media/Social Networking Campaign

  • Budweiser EVERYDAY KINGS Campaign — Oriental Brewery Co. with Prain Global Inc.
  • Ode to the Last Maharaja — Narendra Bhawan Bikaner with PR Pundit Public Relations Private Limited
  • PAGEONE Avatars: Helping Cope with Depression Through A Digital Family — PAGEONE
  • SK-II Presents: #BARESKINPROJECT IN HONG KONG — SK-II with Sinclair
  • The Secrets of Okinawa — Jetstar Asia with AKA Asia

Influencer Marketing

  • Happiness Starts at Home — Bosch Home Appliances with Allison+Partners
  • Hennessy V.S.O.P 200th Anniversary — Hennessy V.S.O.P with Ruder Finn Thunder
  • Holiday Quickies — AirAsia with W Asia & The Teeth
  • SEE IT, SEIZE IT, OWN IT by ACUVUE — ACUVUE, JOHNSON & JOHNSON with DeVries Global
  • Sport18: Here to Create — adidas Singapore with Current Global

Branded Journalism

  • Discover Choice — Mitsubishi Aircraft Corporation with Edelman
  • High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar
  • Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar
  • The 268: the number building our brand — Cannings Purple with Cannings Purple
  • The A List — National Arts Council with Ogilvy Singapore

Word of Mouth

  • ONEPLUS x JD.com x Lonely Planet Create the Night Shooting Travel Guide ——“Night ∙ China” — JD.com
  • Share A Book — Hong Kong International Literary Festival with Edelman Hong Kong
  • Silk Road under Starry Sky — Camera users and Non-camera users 
  • Sport18: Here to Create — adidas Singapore with Current Global
  • The Global Four-Day Movement — Perpetual Guardian with Alexander PR

Experiential

Guerrilla Marketing

  • Air China Land Your Dream Roadshow — Air China with BCW Beijing
  • Baidu X the Forbidden City’s New Year promotion project — Baidu 
  • Celebrating the Yellow Fellow — Child Rights and You with Adfactors PR
  • GREEN SCREEN ACTRESSES, MIKA RIKA — Staff-up Group with dentsu inc.

Publicity Stunt

  • “Create a Record. Break Stigma!” Mental Health Campaign — Xian Janssen Pharmaceutical Ltd. with TransComm Group
  • CREATING A GOLD RUSH: INTRODUCING KITKAT GOLD — Nestlé Oceania with History Will Be Kind
  • Gut Bacteria Zoo — Kellogg with Edelman
  • McDonald's China ' Finding Missing Relative' Campaign — McDonald's China with Ruder Finn Thunder
  • Uncle Tobys Energy Exchange Cafe — Cereal Partners Worldwide - Oceania with FORWARD Agency

Special Event

  • adidas x Parley, Run For The Oceans — adidas India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.
  • Blue Planet II Launch — Sony BBC Earth with Avian WE
  • Gut Bacteria Zoo — Kellogg with Edelman
  • LAUNCHING THE IMPOSSIBLE IN SINGAPORE: THE FUTURE OF FOOD — Impossible Foods with AKA Asia
  • Once Upon a Sleepover — Airbnb with Archetype Malaysia

Sponsorship

  • ACCELERATING THE GLOBAL EXPANSION PLAN OF AN ESTABLISHED CHINESE BRAND — VIVO SMARTPHONE with WEBER SHANDWICK SINGAPORE
  • All The Stories Are True — Converse with BCW
  • MPT & MNL Breathe Life Into Youth Football — Myanma Posts & Telecommunications with ERA Myanmar
  • We Are Extraordinary — UnionPay International with IN.FOM
  • WOW My Town — Mazda New Zealand with Boyd PR

Trade Show

  • Champion the smart home era — Haier Home Appliance Industry Group with INTERFUSE
  • Discover Choice — Mitsubishi Aircraft Corporation with Edelman
  • GREAT Festival of Innovation — Department for International Trade of the UK Government with Sinclair
  • The EPYC Comeback: AMD at COMPUTEX 2019 — AMD Far East Ltd., Taiwan Branch with Era Ogilvy
  • Together, Connected to Success — Taiwan External Trade Development Council (TAITRA) 

Specialist Audience

Marketing to Men

  • Demystifying REIT — Embassy Office Parks with Adfactors PR
  • Do you think YOGA can sell more truck lubricants? — Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare
  • INTRODUCING BLEISURE TO JAPAN — Hotels.com with Weber Shandwick Singapore
  • Launch of Cinthol Male Grooming range — Godrej Consumer Product (GCPL) with Adfactors PR

Marketing to Women

  • Almonds, Your Beauty Secret — Almond Board of California with Edelman Korea
  • BRAND BUILDING AND AWARENESS CAMPAIGN FOR SAUKHYAM REUSABLE SANITARY PADS — Mata Amritanandamayi Math with Perfect Relations Pvt Ltd.
  • Chando "She says" Campaign — Chando with Shanghai Soho Square
  • High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar
  • Marie Gold MyStartup — Britannia Industries Limited with Genesis BCW

Marketing to Youth

  • #ThisIsMyCNY: A Fresh Perspective on Chinese New Year Traditions — HSBC with RFI Asia
  • All The Stories Are True — Converse with BCW
  • Bacardi House Party Sessions — Bacardi with MSL
  • HONOR Artology — HONOR with BCW Hong Kong
  • Mars Wrigley Littered Gum Education Program — Mars Wrigley with BlueFocus Digital

Multicultural Marketing

  • High Society to All Society: Coca-Cola Celebrates Myanmar's Everyday Women — Coca-Cola with ERA Myanmar
  • Jewellery beyond gender — Senco Gold and Diamonds with Adfactors PR
  • QVB Lunar New Year 2019 — Queen Victoria Building (QVB) with Plump & Spry
  • Republika ng NBA — NBA Philippines with Ogilvy & Mather Philippines
  • We didn’t miss the bus! — UD Buses with Adfactors PR


Industry sectors

Consumer Goods

Automotive

  • ‘Conti Cities: Driving Forward the Engagement Economy’ — Continental Tires with Ketchum
  • Do you think YOGA can sell more truck lubricants? — Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare
  • Of Pillions and votes — Honda Motorcycle and Scooter India (HMSI) with Adfactors PR
  • Rice Grain Manga — Kubota Corporation with DENTSU INC.
  • Wings for our girls — Mahindra group with Adfactors PR

Fashion & Beauty

  • Bio Oil #UnstretchedJourney — Marico with 20:20 MSL
  • Jewellery beyond gender — Senco Gold and Diamonds with Adfactors PR
  • OLAY Women's Day 2019 — P&G OLAY with DeVries Global
  • SK-II #BareSkin Project — P&G SK-II with DeVries Global
  • We're Hiring...Based on Looks! — ISEHAN Co., Ltd. with Dentsu Inc.

Food & Beverage

  • #WHYCHIPSVIRAT Campaign — Too Yumm! - Guiltfree Industries (RPSG Group) with Mullenlowe Lintas
  • Almonds, Your Beauty Secret — Almond Board of California with Edelman Korea
  • Bossy-Talk Detector — YOHO Brewing with Dentsu Inc. / Dentsu Digital Inc. / Dentsu Public Relations Inc.
  • Emotional Nutrition — GSK Consumer Healthcare with Genesis BCW
  • Gut Bacteria Zoo — Kellogg with Edelman

Home & Furniture

  • Happiness Starts at Home — Bosch Home Appliances with Allison+Partners
  • Har Ghar Surakshit (Make Every Home Safe) — Godrej Locking Solutions & Systems with Adfactors PR
  • Pepperfry- Happy Furniture To You — Pepperfry with MSL
  • Sidiz x Monthly Yoon Jong-shin Collaboration Project — Sidiz with KPR

Consumer Products

  • #WHYCHIPSVIRAT Campaign — Too Yumm! - Guiltfree Industries (RPSG Group) with Mullenlowe Lintas
  • Bio Oil #UnstretchedJourney — Marico with 20:20 MSL
  • DETTOL BANEGA SWACHH INDIA — DETTOL BANEGA SWACHH INDIA with AvianWE
  • Huddle’s Kanga Cover — Huddle with Sling & Stone
  • Limitless Energy Challenge — Duracell with Hill+Knowlton Strategies China

Consumer Services

Entertainment

  • Introducing Whole New World Of Entertainment — BookMyShow with Genesis BCW
  • Kobayashi City Department of SIMCITY BUILDIT — Electronic Arts K.K. with Dentsu Inc. and Dentsu Public Relations Inc.
  • Listening is Seeing — Audible with Edelman India
  • NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.
  • Xbox Greaseproof Controller — Xbox ANZ with opr Agency

Financial Services

  • Break Bias, Create Possibilities — China CITIC Bank Credit Card with Ruder Finn
  • HSBC - The Dementia Friendly Bank — HSBC with RFI Asia
  • MONEYSMART ‘THE COST OF #YOLO’ — MoneySmart HK with The Hoffman Agency
  • PURE & UNBOUND CITIC Real Madrid Integrated Campaign — China CITIC Bank Credit Card with Ruder Finn
  • Visa Affluent Dining — Visa China with Ruder Finn Shanghai

Retailers

  • Chengdu IFS Parcours Art Festival - Art Fuels Commerce in Beautiful Fashion — Chengdu International Finance Square (CDIFS) 
  • Chengdu IFS- Nature Connects jungle in the mall — Chengdu International Finance Square (CDIFS)
  • Sport18: Here to Create — adidas Singapore with Current Global
  • Swire Properties and The V&A present Shoes: Pleasure and Pain — Swire Properties with Sinclair
  • Tapping Micro-group Moms with HI — Livat Beijing Shopping Complex with Ketchum

Travel & Tourism

  • Cruising Through Time — The Fullerton Heritage with Current Global
  • Generating healthy tourism based livelihood opportunities in Northeast India — Airbnb India with Chase India
  • Is New Zealand Worth The Time? — Air New Zealand with Weber Shandwick Taiwan
  • Once Upon a Sleepover — Airbnb with Archetype Malaysia
  • The Secrets of Okinawa — Jetstar Asia with AKA Asia

Business-to-Business

Energy and Natural Resources

  • Extraordinary Everyday — GoldenAgri Resources with Spurwing Communications
  • GRASSROOTS COMMUNICATION THROUGH FOLK ART — Cairn Oil & Gas, Vedanta Ltd. with Weber Shandwick
  • Heroes At Work — Adani Enterprises Ltd. with Online Reputation Management Pvt. Ltd
  • OMGeo Vlog Series: The Geothermal Effect — Energy Development Corporation with PAGEONE
  • The Bucket List — Adani Enterprises Ltd. with Online Reputation Management Pvt. Ltd.

Chemicals & Industrials

  • BAE Systems’ drive to “Partnering India to Make in India” — BAE Systems with Chase India
  • From Enemy to Family — LCY Education Foundation with Era Ogilvy
  • From Zero to Hero: Transforming Hanwha Group’s Employee Engagement Program — Hanwha Group with Weber Shandwick Korea and Hancomm
  • Partnering India to make the country aerospace-ready — Rolls-Royce India & South Asia with First Partners
  • Yamaha ‘Call of The Blue’ - Calling the biker in you! — Yamaha Motor India with First Partners

Professional Service Firms

  • Beating Burnout — Johnson & Johnson Human Performance Institute with Spurwing Communications
  • Building Resilience in Crisis Management — BCW Asia Pacific with BCW Asia Pacific
  • She Makes It Work — Monster.com with Mutant Communications
  • Shilin Singapore, a Taiwanese-Inspired Experiential Festival — Invade Industry with Allison+Partners
  • Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather

Real Estate & Construction

  • Architect? Agent! — Tianhua Architecture Planning & Engineering with Ruder Finn Thunder
  • Demystifying REIT — Embassy Office Parks with Adfactors PR
  • From Rubbish to Roads – turning waste plastics and toner into better quality asphalt roads — Close the Loop with Market Eye
  • Swire Properties and The V&A present Shoes: Pleasure and Pain — Swire Properties with Sinclair
  • TIANHUAer Lab — Tianhua Architecture Planning & Engineering with Ruder Finn Thunder

Transportation & Logistics

  • Beating the Hyderabad blues — L&T with Adfactors PR
  • Cabcharge Digital Pass - An Australian-first digital taxi ticket — Cabcharge Australia with Howorth Communications, part of opr Agency
  • Discover Choice — Mitsubishi Aircraft Corporation with Edelman
  • Launching Japan’s Next Generation of Women Leaders in STEM — Lockheed Martin with APCO Worldwide

Technology

Consumer Electronics

  • #DareToDisconnect — Sennheiser Electronics India Pvt. Ltd. with Genesis BCW
  • ACCELERATING THE GLOBAL EXPANSION PLAN OF AN ESTABLISHED CHINESE BRAND — VIVO SMARTPHONE with WEBER SHANDWICK SINGAPORE
  • 'BESPOKE' Refrigerator Launching PR Campaign — Samsung Electronics with Prain Global Inc.
  • Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu — Staqu Technologies with Value 360 Communications
  • Philips Shaver S9000 Prestige - Raising The Bar On Male Grooming — Philips with Omnicom Public Relations Group

Technology: Hardware

  • A Simple Vision for The Betterment of People’s Lives — Lenovo ThinkVision with Ketchum
  • Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu — Staqu Technologies with Value 360 Communications
  • Intel Mobileye: Building Trust, Saving Lives — Intel/Mobileye with Ogilvy Beijing
  • Listening is Seeing — Audible with Edelman India
  • When Content played Solo — Indeed India with Adfactors PR

Technology: Software & Services

  • Beyond the Label — National Council of Social Service (NCSS) with Ogilvy Singapore
  • Bolstering Equity in Education — Instructure with Red Havas
  • Google Online Safety Park — Google Singapore with Tate Anzur
  • Guess My Sketch — Google China with Strategic Public Relations Group
  • TUNA SCOPE — Sojitz Corporation with Dentsu

Telecommunications

  • Chaud Se Lo Chaudi Selfie (Proudly Take Wide-Angle Selfies) — M.B.S. Mobile Private Limited with Genesis BCW
  • Listening is Seeing — Audible with Edelman India
  • Myanmar's Operators Team Up Against Fraudsters — Myanma Posts & Telecommunications, Telenor, Ooredoo & MyTel with ERA Myanmar
  • OPPO Reno 5G: Powering A New Era of 5G Connectivity — OPPO with BCW Beijing
  • The Internet Evangelist — Tata Communications with Adfactors PR

Web-Based Business

  • Diversity in Disaster Preparation — Yahoo! Japan with Dentsu Inc.
  • Establishing an innovative fintech as a disruptor in an entrenched and complex sector – Velotrade — Velotrade with Newgate Communications
  • Helping Little India's offline mom & pop stores remain relevant in today’s digital economy — Dei Holdings with PRecious Communications
  • JOY STORY II:JOY and Koi — JD 
  • When Content played Solo — Indeed with Adfactors PR

Healthcare

Consumer Health

  • #HumansofSEA — GlaxoSmithKline with Spurwing Communications
  • AB AAROGYA SAHAYAK HAR SHAHAR MEIN — Tattvan E-Clinic with Media Mantra
  • DETTOL BANEGA SWACHH INDIA — DETTOL BANEGA SWACHH INDIA with AvianWE
  • Urging at-risk Australian adults to vaccinate against "killer lung infection" — Lung Foundation Australia with VIVA! Communications - a GLOBALHealthPR partner
  • Who Sprinkled Salt on My Cake! — Eisai Korea with Weber Shandwick Korea/ McCANN Health Korea

Healthcare Providers

  • A Voice for Love - EDURANT® & PREZCOBIX® China Launch Campaign — Xian Janssen with Ogilvy China
  • Cigna – Converting Hearts and Minds — Cigna 
  • The Infertility myth-busters — Nova IVI Fertility with Adfactors PR

Medical Technology

  • Royal Philips raises the alarm on sleep disorders and respiratory health — Royal Philips with Omnicom Public Relations Group

Pharmaceutical: RX

  • “Create a Record. Break Stigma!” Mental Health Campaign — Xian Janssen Pharmaceutical Ltd. with TransComm Group
  • Drive Policy Changes through Localized Value-Based Healthcare Advocacy for Cancer Patients in China — Bristol-Myers Squibb with BCW Shanghai
  • Public Disease Awareness Education Social Media Yearly Campaign — Amgen with Ruder Finn
  • The cUUpcakes — Roche Hong Kong Limited with DNA Medical Communications
  • UNHIDE Psoriasis — Novartis with SPAG Asia

Non-Corporate

Associations

  • Creating an association of multi-sectoral partners to accelerate road safety in Gurugram — ABInBev with AvianWE
  • Intellectual Property: “Inspiring Tomorrow” — Global Innovation Policy Center with SPAG Asia
  • Let there be light — All India Agarbathi Manufacturer’s Association with Adfactors PR
  • Making e-waste recycling a way of life — International Finance Corporation with AvianWE
  • Saving traditional crop of India — Indian Industrial Hemp Association with Media Mantra

Educational and Cultural Institutions

  • HKDI Gallery Presents... — Hong Kong Design Institute with CatchOn, A Finn Partners Company
  • Inspiring Mid-Career Professionals to Become Early Childhood Educators — National Institute of Early Childhood Education with Archetype Agency Pte Ltd
  • STI Mobile School: Driving Education Where IT Matters — STI Education Services Group, Inc. with PAGEONE
  • The Hardest Lesson — Lungteng Cutural Co., Ltd. with Ogilvy & Mather Taiwan

Government Agencies

  • Bringing Xi'an to the World — Xi'an Municipal Government with Ogilvy
  • Future-Proof Yourself — Education New Zealand with Genesis BCW
  • Scarborough Beach Redevelopment — Metropolitan Redevelopment Authority with Mills Wilson
  • Shape Our Tomorrow — Early Childhood Development Agency (ECDA) with Ogilvy Singapore
  • Telling the real Singapore story — Singapore Tourism Board with Adfactors PR

Not-For-Profit Organizations

  • Arming Police with AI to find India’s missing children — Staqu Technologies with Value 360 Communications
  • People Affected by Leprosy: You are not alone! — Sasakawa India Leprosy Foundation with First Partners
  • Vinnies CEO Sleepout Queensland 2018 — St Vincent de Paul Society with Rowland. Pty Ltd
  • Where's the DNA? — Gordon Thomas Honeywell - GA with Ogilvy & Mather
  • Wings for our girls — Mahindra Group with Adfactors PR