In2 SABRE Award Asia-Pacific 2018 Winners | Holmes Report
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2018 In2 SABRE Awards Asia-Pacific Winners

The 2018 In2 SABRE Awards, which recognize excellence in multimedia content creation, were presented at a lunchtime ceremony at the Asia-Pacific In2 Innovation Summit, which was held at the Mandarin Oriental Hotel, Singapore, on September 11.

A complete list of winners follows:

DIGITAL AND PRINT MEDIA
WINNER:
Stop The Horror—Go Gentle Australia with History Will Be Kind

CERTIFICATES OF EXCELLENCE:
Kentucky Flying Object—African Innovation Foundation with Djembe Communications
Mission Father’s Day by HomeAway— HomeAway with Ketchum
Tohoku, A Moment in Time—Japan National Tourism Organization (JNTO) with Edelman
Until We All Belong—Airbnb with Herd MSL


BROADCAST MEDIA (RADIO/TELEVISION)
WINNER:
Canon captures Down Under From Above—Canon Australia with opr Agency

CERTIFICATES OF EXCELLENCE:
PayPal – Now in India, celebrating a year of demonetisation—PayPal with Edelman
Tiger Challenge—Heineken Brouwerijen B.V. Taiwan Branch with Era Ogilvy Public Relations Co., Ltd. Taiwan Branch


CREATION OF PERSUASIVE CONTENT
WINNER:
Cosplay Encyclopedia—Kodansha with Dentsu Inc

CERTIFICATES OF EXCELLENCE:
Changing Housework from a JOB to JOY—Procter and Gamble Japan K.K. with Dentsu Public Relations Inc.
Microsoft Office 365 for Enterprises: A Play" On The Modern Office"—Microsoft with Echo Myanmar
Navigating the new cybersecurity threat landscape—Microsoft Australia with opr Agency
Singapore needs to play catch-up in child car safety—TaxiBaby with Mutant Communications


BEST IN PRODUCT REVIEWS (EARNED)
WINNER:
Gong Cha Singapore - Comeback Kid of 2017—Gong Cha Singapore with Huntington Communications

CERTIFICATES OF EXCELLENCE:
Put your phone down - pick up a DSLR!—Canon Australia with opr Agency
Shell Emotion Tracking Study—Shell Malaysia with Edelman


MEDIA PARTNERSHIP
WINNER:
MOTRIN® Children Fever Express 2017—Shanghai Johnson & Johnson Pharmaceuticals Ltd. with BCW

CERTIFICATES OF EXCELLENCE:

HP Omen—HP with Edelman
PayPal Australia & Daily Mail Australia Partnership—PayPal Australia with Edelman


BEST INFLUENCER PROGRAMS ENDORSEMENTS (PAID)

WINNER:
Uncle Siu's English Reading Week—Book Depository with Golin

CERTIFICATES OF EXCELLENCE:
Fearless of Age, I Have Story- OLAY Women’s Day Campaign —P&G with DeVries Global
HARLEY-DAVIDSON x THE RAP OF CHINA—HARLEY-DAVIDSON
with FleishmanHillard
Mars Wrigley Confectionery Launch M&Ms in India—Mars Wrigley Confectioneries with Edelman
Reconnecting Myanmar's Youth To Their Tea Culture—Coca-Cola (Heaven & Earth) with Echo Myanmar


ADVERTISING - BROADCAST, DIGITAL OR PRINT.
WINNER:
Unlock the Amazing Winter Olympic Experience Together—P&G(Procter & Gamble) with Bluefocus Digital Marketing Agency


BEST USE OF GLOBAL SOCIAL NETWORKING PLATFORMS
WINNER:
Porsche boldly uses LinkedIn as its corporate communications platform—Porsche LinkedIn with Ruder Finn China

CERTIFICATES OF EXCELLENCE:
DreamLab DreamJob Campaign—Vodafone Foundation with Hill+Knowlton Strategies


BEST USE OF VISUAL SOCIAL PLATFORMS
WINNER:
Play With Your Food—LOTTE with Dentsu Inc.


BEST USE OF ASIAN SOCIAL PLATFORMS
WINNER:
Chando Beautiful Surgery Lines" Campaign"—JALA Group Company with Shanghai Soho Square Advertising Co., Ltd

CERTIFICATES OF EXCELLENCE:

Color Protection Story Behind Mona Lisa Oil Painting—Pantene with Bluefocus Digital Marketing Agency
Harvest2Holiday: Bridging Cultures with Cranberries in China—Ocean Spray with Weber Shandwick
Penny's New Year Party—NVIDIA with Hill+Knowlton Strategies
Vinda Group launches unique ‘Vindapedia’ for Employees—Vinda with Ruder Finn China


BEST USE OF INNOVATIVE TECHNOLOGIES
WINNER:
Launching China’s first Super Test Drive auto vending machine—Ford with H+K Strategies


BEST IN REAL-TIME ENGAGEMENT
WINNER:
Overcoming All Odds: Celebrating the Chalkboard IT Teacher—Microsoft Asia with IN.FOM

CERTIFICATES OF EXCELLENCE:
DreamLab DreamJob Campaign—Vodafone Foundation with Hill+Knowlton Strategies
HUAWEI X Rex Tso "From Zero to Hero"—Huawei Mobile with Ogilvy
McDonald’s FIFA World CupTM Campaign—McDonald’s with Ruder Finn China
UFC FIGHT NIGHT: SHANGHAI 2017—UFC & WME-IMG with FleishmanHillard


BEST MEME/VIRAL CAMPAIGN
WINNER:
Pampers Positive—Procter & Gamble (P&G) with MSLGroup (Vietnam)

CERTIFICATE OF EXCELLENCE:
Nameless chores—Daiwa House Industry Co., Ltd. with Dentsu Public Relations Inc.
Tmall Super Brand Day x Blueair—Blueairn with Burson Cohn & Wolfe


BRAND DIGITAL PLATFORMS
WINNER:
Shell Emotion Tracking Study—Shell Malaysia with Edelman

CERTIFICATES OF EXCELLENCE:
KIWI Communications—Marriott International with KIWI Communications
Launching the Logistics of Things—DHL with Text100
Samsung Mobile Press: Galaxy S9 Multimedia Press Portal—Samsung with Edelman
The Great Singapore Replay—Temasek with ZENO COMMUNICATIONS SINGAPORE PTE LT


DIGITAL NEWSROOMS
WINNER:
Owning the News Agenda with a Modern Brand Newsroom—Microsoft Asia with IN.FOM Pte Ltd


DIGITAL VIDEO
WINNER:
Changing Housework from a JOB to JOY—Procter and Gamble Japan K.K. with Dentsu Public Relations Inc.

CERTIFICATES OF EXCELLENCE:
Air Quality Initiative (AQI) campaign—3M with Edelman
Chando Beautiful Surgery Lines" Campaign"—JALA Group Company with Shanghai Soho Square Advertising Co., Ltd
Granny's Secret—Prevail with Hill+Knowlton Strategies
The Emperor of Japan and the next abdication—simpleshow Foundation with simpleshow Japan


BRANDING AND IDENTITY- INCLUDING LOGO AND OTHER DESIGN WORK
WINNER:
RESETTING THE NTU SINGAPORE CORPORATE IDENTITY—NANYANG TECHNOLOGICAL UNIVERSITY with Nanyang Technological University, Singapore

CERTIFICATES OF EXCELLENCE:

2018 Li-Ning SUPERLIGHT 15 Communication—Li-Ning with FleishmanHillard
Coca-Cola Shares A Coke With Myanmar—Coca-Cola with Echo Myanmar