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FinalistsCoca-Cola: Ramadan Dark Iftar—Coca-Cola with Memac Ogilvy Public Relations
AFRICAEski - When Intangible Cultural Heritage Reconnects a Brand with Its Audience—Phoenix Bev with Blast Communications
The World’s First Universal LED Tube: The oneTLed—Momentum Capital and Seaborough Research BV with Weber Shandwick
CONSUMER MARKETING (EXISTING PRODUCT)
IKEA's Breakfast in Bed Café—IKEA with Hope&Glory
CONSUMER MARKETING (NEW PRODUCT)
Russian Premiere of a Must-Have Gadget IXO V—Bosch Green with Comunica
Messy Adventures—Persil (Unilever) with Golin
The Royal Mint's £1.1m Effigy—The Royal Mint with Hope&Glory
What Moves You—BMW Group with MSLGROUP
Changing the Game in the World of Employer Marketing—EY (Enrst & Young) with MSLGROUP
When Weather Meets Economics – A UK First—The Weather Channel with MWWPR
SABMiller / AB InBev M&A Communications Support—SABMiller with Finsbury
Troll fighters—Kari Traa with Trigger AS
Spark Something Good by Unity for M&S—Marks & Spencer with Unity
CORPORATE SOCIAL RESPONSIBILITY
Acqua For Life—Giorgio Armani with SalterbaxterMSL
The Better Day Experiment—Norwegian Automobile Association with Trigger
Insuring the Safety of Hostages—Transoceanic Development with LDWWgroup
Breastfeeding at McDonald's—McDonald's Hungary with Noguchi Porter Novelli
Swiss Direct Democracy Meets Digital Campaigning—SSRM Swiss Society for Reproductive Medicine with Farner Consulting AG
CORPORATE MEDIA RELATIONS
Facebook: The Conversational Election—Facebook UK & Ireland with Blue Rubicon
PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
Dominating the Headlines with Fifty Shades of Grey—B&Q with Good Relations
PRODUCT MEDIA RELATIONS (TRADE MEDIA)
Creating a Global Bartender Community Around True Rum – Authentic Caribbean Rum with apple tree—WIRSPA with apple tree communications
Follow Felix—Nestlé Purina Petcare with Weber Shandwick
SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN
#BeActive - European Week of Sport—European Commission with Burson-Marsteller
Disguised Banner—UNICEF with Daniel J Edelman LTD
Airbnb Floating House—Airbnb with Hope&Glory
Infinite Inspiration - World Premiere of the Freightliner Inspiration Truck—Daimler AG with Oliver Schrott Kommunikation GmbH
The Heartbeat of the Fans—Opel, Feyenoord, Hartstichting (Dutch Heart Foundation) with Bijl PR
The Berlin Launch—Lenovo with Text100 and Zibrant
MARKETING TO MEN
Don't Drink and Dive—Trygg-Hansa with Prime Public Relations i Sverige AB
MARKETING TO WOMEN
This Girl Can—Sport England with Blue Rubicon
MARKETING TO YOUTH
#MecSaysHiToJunimea—McDonald's Romania with Tribal Worldwide Romania
Bunte Schweiz—Swiss Federal Commission Against Racism with Farner Consulting AG
The next In2Summit is 23 September in Hong Kong.
Holmes Report 22 Jun 2018
Innovative public relations work from around the world.
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