The Agency Playbook
The PR industry’s most comprehensive listing of firms from every region and specialty.
The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2017.
The key global benchmark of PR agency rankings, industry size and trends, new for 2016 onwards.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The Holmes Report comprises an annual book of the best agencies, campaigns, influencers and stories of the year.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
Designed for senior execs to address the critical issues facing the profession. Oct 23-25 in Miami.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
#AfricaAgainstEbola—The African Union with FleishmanHillard South Africa
Add Hope | World Hunger Month – Story of Hope—KFC with Ogilvy Public Relations
Brand Building in Africa—Eaton with Weber Shandwick
Eski - When Intangible Cultural Heritage Reconnects a Brand with Its Audience—Phoenix Bev with Blast Communications
FlySafair South Africa's First True Low-Cost Airline—FlySafair with WE Communications
It's 1 o'Clock, Let's Have Lunch!—Edenred with Action Global Communications
The Real Wolf of Wall Street in Bulgaria— GP Career Club with Related PR
The Sculpture —Gillette with Dăescu Borțun Olteanu Consultanță SRL
TomorrowMe—Samsung Electronics Romania with MSLGROUP The Practice
Vocational Romania—OMV Petrom with GMP PR, Graffiti PR, Graffiti BBDO, Webstyler
#SaveBooks—Polish Chamber of Books with Hill+Knowlton Strategies
Nivea Playgrounds—Beiersdorf with MSLGROUP
Project Club—Wyborowa Pernod Ricard with MSLGROUP
Saving the Image of Norway in Lithuania —Embassy of Norway with Ad verum
We Create Atmosphere—Ministry of the Environment with Profile Sp. z o. o.
#CallBrussels - Thanks for calling!—Visit.Brussels with Whyte Corporate Affairs
Alzheimer Socks—Alzheimer Lab with LEWIS
Amsterdam Light Festival 2015-2016—Amsterdam Light Festival with Coebergh Communicatie & PR
Bed, Bath, Bread—Pauluskerk Vluchtelingenwerk with Leene Communicatie bv
Moving Mesdag—Samsung Electronics Benelux with HvdM / ConspiracySinc
#GauguinSounds—Fondation Beyeler with Farner Consulting AG
AstraZeneca Flu Vaccination Sensibilisation Campaign—AstraZeneca with MSLGROUP Germany GmbH
The 2 Euro T-Shirt - A Social Experiment—Fashion Revolution with Ketchum Pleon
HP Instant Ink / #NieMehrOhne—HP Inc. with F&H Public Relations GmbH
YouTube Netzgeschichten—Deutsche Telekom AG with Weber Shandwick
20 Years of Great Things—Microsoft Slovakia with SKPR Strategies
BevCan – CANStarter—BevCan East with Manage Social, s.r.o.
Cancer Awareness in a Shop Window—Mallow Flower Foundation with Noguchi Porter Novelli
FEAR THE WALKING DEAD—AMC Networks Central Europe s.r.o. with PR.Konektor
STONE HEART - REMOVAL OF ENVIRONMENTAL BURDEN—.A.S.A. Slovakia with Dynamic Relations 2000 s.r.o.
DRIVING DIGITSOLE ON THE ROAD TO SUCCESS FROM A SMART IDEA TO A SUCCESSFUL MARKET LAUNCH—DIGITSOLE with WELLCOM
GOOGLE, MOTEUR DE REUSSITES FRANÇAISES—GOOGLE FRANCE with TBWA CORPORATE
The Marathon Walker—Water for Africa with Ogilvy Public Relations Paris
Mission Baleine Bleue—Un cadeau pour la Terre with ELAN-EDELMAN
TRANSFORMING AN UNKNOWN BRAND INTO A MUST HAVE ACCESSORY FOR MUSIC FANS CONTEXT—Ultimate Ears with WELLCOM
A Way to Explain the State Budget That Even Kids Can Understand!—Deloitte Portugal with ATREVIA PORTUGAL
The Egg, In Formal Dress—Inprovo with Burson-Marsteller Spain
EXIT Foundation: A Door to the Future—EXIT Foundation with LLORENTE & CUENCA
Iberia Express, Always On Time—Iberia Express with Torres y Carrera. Consultores de Comunicación
Mujeres Sin Filtro (Women Without Filters)—UNILEVER – DOVE with Edelman Spain
HELPING WHIRLPOOL DOUBLE THEIR OPERATIONS IN EMEA—WHIRLPOOL with APCO Worldwide
Launch of Netflix in Italy—Netflix with MSL ITALIA
Master Chocolate Barista by NESTLE CHOCOLATE—NESTLE GREECE with V+O Greece
“Save the Squirrel”—Nestlé – Nescafé with Weber Shandwick
We Are all Capitano—Farmaceutici Dottor Ciccarelli with MY PR
#MyIncredibleStory—Qatar Olympic Committee with Hill+Knowlton Strategies
Coca-Cola: Ramadan Dark Iftar—Coca-Cola with Memac Ogilvy Public Relations
Family Clock—Centrepoint with Impact Porter Novelli
Save Tutu—Fakieh Aquarium with TRACCS
White Friday Launch—Souq.com with Impact Porter Novelli
The Betsafe Car That Became a Viral Success—Betsafe with Spotlight PR
The Most Progressive Country in the World—Tankesmien Agenda with TRY Advertising Agency
Norwegian Taco Championship—Arla Foods AS with JCPR AS
Squeeze Please—Bonjour with Volontaire
While We're Waiting for IKEA—IKEA Norway with Trigger
RUSSIA AND THE CIS
#WhereverYouAre—PayPal with Grayling
The All-Russian Savings Week 2015. Come. Learn. Save!—The Ministry of Finance of the Russian Federation with SPN Communications
LEGO Russia Official Photographer of the Year—LEGO Russia with Pro-Vision Communications
National Textbook on PR: Uniting Theory, Ethics and Best Practices to Create a New Standard in PR Education in Russia—Orta communications group with FleishmanHillard Vanguard
Nivea New Rinks: Big Difference for Small Communities—Nivea with Elefante
Books on the Phone—TURK TELEKOM with EFFECT HALKLA İLİŞKİLER VE TURİZM HİZMETLERİ A.Ş.
'Fairy Tales'—Kanyon Shopping Center
Festivals are Meaningful with Your Presence—Espark Shopping Center with ECE Türkiye
The Little Prince—Capitol Shopping Center with Capitol Shopping Center
Women First—Vodafone Turkey
UNITED KINGDOM (LESS THAN 50k)
English Heritage — Kids’ Takeover—English Heritage with Kaper
Iron Mountain & Berkeley PR: An Integrated Approach to Public Sector PR—Iron Mountain with Berkeley Public Relations International
Launching Drama on UKTV Play - ‘Chocobatch’—UKTV Play with Taylor Herring
Severalnines “From Zero Coverage to UK Award Winners”—Severalnines with Positive Marketing Communications Limited
truTV Tatt Modern—truTV with Hope&Glory
Honor Your Senses—Honor with LEWIS
Launching the Aviva Community Fund—Aviva with MHP Communications
Media Relations Campaign Across Energy Trades, Nationals & Broadcast to Launch the ICIS Power Index.—ICIS with Aspectus
Missing Type—NHS Blood and Transplant with MHP Communications
Now Hear Me: It’s My Right to Speak—NHS Education for Scotland with Weber Shandwick
UNITED KINGDOM (100K PLUS)
#ShowYourStrap by Unity for M&S—Marks & Spencer with Unity
Fuel Banks—npower with Golin
O2 - Employee Engagement: The Year of Celebration—O2
Premier Inn - Purple Sauce—Premier Inn with Frank PR
Taking Premier Estates Wine from Corner Shop to Online Sales—Premier Estates Wine with MSLGROUP
Dominating Digitalisation—Siemens with Golin
Find Your Swede—VisitSweden with Volontaire
Hilton - #HiltonExplorer—Hilton Worldwide with Grayling
Hopscotch Europe for DxO ONE European Launch—DxO with Hopscotch Europe
Swiss - Attentive Eyes—Swiss International Air Line Ltd. with achtung! GmbH
European Year for Development 2015—European Commission/EuropeAid with media consulta International Holding AG
How European Are You?—Qlik with Brands2Life
Living The Dream Scholarship—Uniplaces with Manifest London
Pole to Pole—PayPal with Edelman
World's Best Driving Road—Avis with Atomic
1 in 11 - Building and Launching a Global Charity Brand to Raise Awareness of the 1 in 11 Children Worldwide without Access to Primary Education—1 in 11 campaign (Qatar Museums, FC Barcelona Foundation, UNICEF, Reach Out To Asia) with Blue Rubicon
4,000 Voices, 1 Message—World Hepatitis Alliance & World Health Organization with Ketchum
Amplifying Human Potential for the Fourth Industrial Revolution—Infosys with LEWIS
Dons of Tequila—José Cuervo International with Albion Drive
The Philips Breathless Choir—Philips with FleishmanHillard, as part of OneVoice Connect, a consortium of Omnicom agencies and Ogilvy & Mather, London
#ZFTraumjobs: Living the Motor Sports Dream—ZF Motorsport with MSLGROUP Germany GmbH
The 5% Club: Investing in a Generation—Qinetic with PHA Media
Secure Thinking—Fujitsu with Harvard
The Technology of Wimbledon—IBM with Ketchum
The World’s First Universal LED Tube: The oneTLed—Momentum Capital and Seaborough Research BV with Weber Shandwick
CONSUMER MARKETING (EXISTING PRODUCT)
Carbs Before Marbs—Federation of British Bakers and Flour Advisory Bureau with Red Consultancy
IKEA's Breakfast in Bed Café—IKEA with Hope&Glory
The Mahouism Movement – Mahou with apple tree—Mahou with apple tree communications
Marmite: End Marmite Neglect—Unilever with W Communications
Swiss Master Cheese 2015—Switzerland Cheese Marketing with ULLED ASOCIADOS C.R.P., S.A.
CONSUMER MARKETING (NEW PRODUCT)
#WearTheRose—O2 with Hope & Glory
Café Royal Mission in Spain: Hasta la Vista, Barista—Café Royal with Canela Public Relations
Reebok Classic x Yeka Haski Collaboration Campaign—Reebok Classic with Win2Win Communications
Russian Premiere of a Must-Have Gadget IXO V—Bosch Green with Comunica
Stryhn's Liver Pâté: The Dane and the National Anthem—Mills DA with Trigger AS
Betsafe Joining Forces with Gumball 3000—Betsafe with Geelmuyden Kiese
Doddle Says Relax—Doddle with Hotwire PR
Messy Adventures—Persil (Unilever) with Golin
NetCom Stories—NetCom with PR-operatørene
Twiggy for Aurora—Specsavers with Beattie Communication
BP's Energy Outlook 2035-BP International plc.
Discover Monsanto—Monsanto with FleishmanHillard France
DNB Lærepenger—DNB with Trigger AS
Hold Fokus—Gjensidige & Trygg Trafikk with PR-operatørene AS and Tjarnargatan
The Royal Mint's £1.1m Effigy—The Royal Mint with Hope&Glory
Delta Auto ̶ From the Bottom to Number One in Customer Experience--Delta Auto Ltd with Cocomms Ltd
GoShow. The Most Northern Flashmob & 3D Show—Norilsk Nickel with SPN Communications
Inspiring Women—C&A Europe
What Moves You—BMW Group with MSLGROUP
When Merck became Merck—Merck Group with Ogilvy Public Relations
AMAZing JOB—AMAZON with SKPR Strategies
Changing the Game in the World of Employer Marketing—EY (Enrst & Young) with MSLGROUP
Hopscotch: LinkedIn for Sanofi—Sanofi with Hopscotch Europe
Establishing E3G as a Stable Voice in an Unstable Climate—E3G with Hill+Knowlton Strategies
KIWI - The Great Perception Leap—KIWI Norway with Geelmuyden Kiese AS
One Year of Building the Leading Digital Telco—Telefónica Germany GmbH & Co. OHG
Uniplaces: Welcome to the New Students Revolution—Uniplaces with Corpcom - Comunicação Corporativa Lda
When Weather Meets Economics – A UK First—The Weather Channel with MWWPR
Instinctif Partners for NCC Group—NCC Group with Instinctif Partners
Islamic Banking Index by Emirates Islamic—Emirates Islamic with ASDA'A Burson-Marsteller
Project Solar—Reward Gateway with Hudson Sandler
SABMiller / AB InBev M&A Communications Support—SABMiller with Finsbury
VTB Capital Business Breakfast at WEF in Davos 2016—VTB Capital
The Dive In Festival for Diversity & Inclusion—Lloyd's of London with Gong Communications Ltd
Lifebuoy: Influencing the SDGs—Lifebuoy with salt communications
Skype the Dog—Skype with Grayling Russia
Top Level Domain .swiss—Federal Office of Communication OFCOM with Farner Consulting AG
Troll fighters—Kari Traa with Trigger AS
“#TeEscuchamos” (Listening to Our Followers)—CALIDAD PASCUAL with LLORENTE & CUENCA
Building Better Communities—Jewson with Tangerine PR
Empowering Villages Through Design—Kemijoki Oy with Hill+Knowlton Strategies
Spark Something Good by Unity for M&S—Marks & Spencer with Unity
Vielen Dunk - 20 Jahre unser Team!—Deutsche Telekom AG with Mataracan GmbH
CORPORATE SOCIAL RESPONSIBILITY
Acqua For Life—Giorgio Armani with SalterbaxterMSL
Creative Space—The Absolut Company with JMW kommunikation
The Dream. A Story From Kids with Diabetes to the World of Adults—Sanofi Ukraine with Be-it Agency
Drunken Mistakes—Systembolaget (the Swedish alcohol retailing monopoly) with Geelmuyden Kiese
GROHE TURN WATER INTO FOOD Campaign—GROHE Middle East & Africa with Memac Ogilvy & Mather Beirut
Be Seen—Momentum Short-term Insurance with Ogilvy Public Relations
The Better Day Experiment—Norwegian Automobile Association with Trigger
Putting Children’s Rights in the Spotlight in Southern Africa—Global Child Forum with Burson-Marsteller
Quit the Use of “snus”—The Norwegian Directorate of Health Burson-Marsteller Oslo
Roomie—Dutch Government with HvdM
Blacklisting an EU Blacklist: Justice for Transparency—Government of Bermuda with Cubitt Consulting
Duqu 2.0—Kaspersky Lab
FIRE IN CAMPOFRIO—CAMPOFRIO with LLORENTE & CUENCA
Insuring the Safety of Hostages—Transoceanic Development with LDWWgroup
When Chickpeas (supposedly) Kill—Lunter with Seesame Communication Experts
Breastfeeding at McDonald's—McDonald's Hungary with Noguchi Porter Novelli
Helping Together—The Philanthropy Center Slovakia with SKPR Strategies
President Muhammadu Buhari & the APC - Nigeria’s New Leaders—All Progressives Congress with BTP Advisers
Public-Private Partnerships for Smarter Cities—Uber with Hill+Knowlton Strategies
Saving Summer Holidays in the UK—British Association of Leisure Parks, Piers and Attractions (BALPPA) with Interel
€1million for Kidney Health in the EU—European Kidney Health Alliance (EKHA) with Interel
Political Realtime Influencer Marketing—Arena with Farner Consulting AG
Power of the Undefeated_Ukraine—The Administration of the President of Ukraine with Ukrainian Crisis Media Center (UCMC)
Swiss Direct Democracy Meets Digital Campaigning—SSRM Swiss Society for Reproductive Medicine with Farner Consulting AG
CORPORATE MEDIA RELATIONS
The 4G Workplace—Ricoh with Harvard
Access to Innovation—Came with Publicis Consultants Italia
Barclays Prosperity Map: What Does Affluence Mean for the UK Today?—Barclays with Cohn & Wolfe
Canon EXPO Paris—Canon Europe with Nelson Bostock Unlimited
Facebook: The Conversational Election—Facebook UK & Ireland with Blue Rubicon
PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
#facefuzz: Why Beards Can Make You a Bad Person, But Are Good for Business—
Eva with Chameleon
Dominating the Headlines with Fifty Shades of Grey—B&Q with Good Relations
Magnum, a Tribute to Chocolate Lovers—Magnum with Marco de Comunicación
Regent Street Cinema - The Birthplace of British Cinema Re-opens—University of Westminster Regent Street Cinema with Publicasity
The Search for the New Milk Tray Man—Cadbury with Golin
PRODUCT MEDIA RELATIONS (TRADE MEDIA)
A Bright, Solid, British Tech Success Story—brightsolid with Finn Partners
Absolut #13thClassic—Absolut with Cirkle Communications
Audor Auction- The First Oldtimers Auction House—Ardor Auction with Public Dialog S.C.
Creating a Global Bartender Community Around True Rum – Authentic Caribbean Rum with apple tree—WIRSPA with apple tree communications
IBM Security B2B Communication—IBM Deutschland GmbH with Ketchum Pleon GmbH
Dante's Kitchen—Maspex Wadowice with MSLGROUP
Follow Felix—Nestlé Purina Petcare with Weber Shandwick
Ladbrokes Barkingham Palace Gold Cup—Ladbrokes with Kaper
The System Man—The Association of Private Care Providers with MSLGROUP Sweden
THE WORLD’S GREATEST KIT LAUNCH—Southampton FC with Mischief P R
SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN
#BeActive - European Week of Sport—European Commission with Burson-Marsteller
#TwitterFashionWeek—Twitter with ATREVIA
Contest for Young Ukrainian Music Bands Rock The Nation by Tullamore D.E.W.—Tullamore D.E.W. with Mainstream Communication & Consulting
Give Me Strength—Lucozade with Ogilvy Public Relations
The “Hijacking” of Mobiltel’s Twitter Account—Mobiltel with All Channels Communication
#AmexExplorers—American Express with Memac Ogilvy Public Relations
#LoveSabah—Royal Brunei with Good Relations
#natuerlichezutaten—Unilever with ad publica Public Relations GmbH
McDonalds YouTuber Activation – Total Transparency—McDonald's UK with Blue Rubicon
#DirectFix for Direct Line by Unity—Direct Line with Unity
Disguised Banner—UNICEF with Daniel J Edelman LTD
Studio Relaunch—NDR ARD-Aktuell Koordination with fischerAppelt AG
Tropicoliday by Unity for Ribena—LR Suntory with Unity
Washed Away—ActionAid with Weber Shandwick
Airbnb Floating House—Airbnb with Hope&Glory
Coolblue : “Sinterklaas Take-Over HOAX”—Coolblue with Coopr
Dont Try This at Home! Live-Streaming from Wembley Arch with EEs 4GEE Action Cam—
EE with M&C Saatchi PR
Fit Kwik—Kwik Fit with Taylor Herring
Harp's Nod to the Belfast Time Machine—Harp with Smarts Communicate
Infinite Inspiration - World Premiere of the Freightliner Inspiration Truck—Daimler AG with Oliver Schrott Kommunikation GmbH
Opening of the New Suez Canal—Suez Canal Authority with MEMAC Ogilvy Public Relations - MENA
PORLWI - Let There Be Light—PORLWI with Blast Communications
S.Pellegrino Young Chef Award—Sanpellegrino with Ketchum Italy and YAM112003
Shell Eco-marathon Turkey—Shell Turkey
#Powercheck—Duracell with Hill+Knowlton Strategies
Barclays Premier League 2014/15 Trophy Presentation—Barclays with Havas Sports & Entertainment Cake
Beauty & The Beast—Embassy of Italy in Oman with TRACCS
The Heartbeat of the Fans—Opel, Feyenoord, Hartstichting (Dutch Heart Foundation) with Bijl PR
Team Z3 at Tough Mudder—Sony Mobile with Citizen Relations
From Snoopers’ Charter to Internet Censorship; How an Issues Approach Attracted Record Board Level Numbers—Imago Techmedia with Kaizo
Sparking Conversations—Tyco Fire Protection Products with BDB
The Berlin Launch—Lenovo with Text100 and Zibrant
TRESemmé Goes Fashion—TRESemmé with Marco de Comunicación
Unilever Foundry 50 at Cannes Lions Innovation—Unilever with Kaper
MARKETING TO MEN
#MeatyMalbec—Pernod Ricard UK – Graffigna with Atomic
Carling Shirt Amnesty—Carling with Havas Sports & Entertainment Cake
Don't Drink and Dive—Trygg-Hansa with Prime Public Relations i Sverige AB
GET A GRIP—GOODYEAR with Ketchum
In the Shower with Henrik Lundqvist—Procter & Gamble – Head & Shoulders with JUNG
MARKETING TO WOMEN
Blocket Mode—Blocket with Jung Relations AB
Driet: The Drinking Diet—Accretio/Lundbeck with Reynolds-MacKenzie
This Girl Can—Sport England with Blue Rubicon
Very.co.uk #Summertime—Shop Direct (Very) with Havas Sports & Entertainment Cake
You Are a Woman. You Have the Power!—NOVARTIS ONCOLOGY HELLAS with Asset Ogilvy Public Relations
MARKETING TO YOUTH
#MecSaysHiToJunimea—McDonald's Romania with Tribal Worldwide Romania
The Big Bang Experiments—EngineeringUK with Hope&Glory
Durex - When It's On It's On—Durex with Virgo Consumer Health and Wellbeing
Global Energy Prize: Scientists as the XXI Century Super Heroes—Global Energy Prize with FleishmanHillard Vanguard
HTC x Smashbox Selfie Kits—HTC with Hope&Glory
Bunte Schweiz—Swiss Federal Commission Against Racism with Farner Consulting AG
KPN Pridestream—KPN with Coopr
Uniting Nations by Connecting Hearts: The Russia and Azerbaijan Fans House at the Baku 2015 European Games—The Russian Olympic Committee with SPN Communications
The next EMEA Innnovation Summit will take place on 23 May 2017 in London.
The next In2Summit is 23 September in Hong Kong.
Innovative public relations work from around the world.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2017