2017 EMEA In2 SABRE Award Winners
Charting the future of public relations

2017 In2 SABRE Awards EMEA winners

More than 25 public relations firms from across the EMEA region will be presented with In2 SABRE Awards during our In2 Innovation Summit at the Ham Yard Hotel in Lonon next month.

The In2 SABREs recognize excellence in various categories of innovation and insight—with an emphasis on content creation—as well as PR agency management and marketing.

Tickets for the #In2Summit, and for the Gold #SABREAwards dinner ceremony (finalists here) at the Roundhouse on the same evening, are on sale now.

2017 In2 SABRE Award EMEA Winners

DIGITAL AND PRINT MEDIA             
WINNER:
Plusnet Emojis—Plusnet with Kaper

CERTIFICATES OF EXCELLENCE:
The Excitement Index—Nissan with Ketchum
Long Tall Sally: Made Tall—Long Tall Sally with Propellernet
PROMOTING THE COMMITEE FOR CHARITY LEGACY IN ITALY—TESTAMENTO SOLIDALE - COMMITEE FOR CHARITY LEGACY with INC - Istituto Nazionale per la Comunicazione Srl
Restoring Respect for the Long Departed—Kolel Eliezer Damesek with Donath Business & Media

BROADCAST MEDIA            
WINNER:
The Next Rembrandt—Microsoft with Progress Communications

CERTIFICATES OF EXCELLENCE:
Barilla Group, Making Pasta with 3D Printer—THE BARILLA GROUP with INC - Istituto Nazionale per la Comunicazione Srl
Cadbury Milk Tray Man—Cadbury with Golin
Gaining Credibility for a Technology That Could Save Lives—Digital Barriers with Say Communications
Sweden's Search for the Last Norwegian—Visit Sweden AS   

NON-JOURNALIST INFLUENCERS/COMMUNITIES              
WINNER:
#BrutalCut—ActionAid UK with Weber Shandwick

CERTIFICATES OF EXCELLENCE:
Avon's #Don'tWaitDrive: Take Your Mother for a Doctor's Check-Up—Avon with FleishmanHillard Vanguard
Creating a Cult Brand—STRIPPD with Hope&Glory
HUAWEI Shine Light on Fashion & Designers—Huawei Consumer Group with Memac Ogilvy
Thanks by Dunkin' Donuts—Dunkin' Donuts with Hill+Knowlton Strategies

PERSUASIVE CONTENT                     
WINNER:
Therese's Tech Takeover—The Association of Swedish Engineering Industries with Volontaire

CERTIFICATES OF EXCELLENCE:
The Truck Driver's Mother—The Norwegian Labour Inspection Authority / The social partners within the Norwegian transportation sector with Geelmuyden Kiese
Virtual Instanity: Into the Age of the On-The-Go Economy—Concur with Aspectus

CONTENT CREATION ON MEDIA SITES                   
WINNER:
Sending Bill Bailey Where No Man Has Been Before—PlayStation with Fever PR

CERTIFICATES OF EXCELLENCE:
Carbon Couture—BMW Group with iris Worldwide
Joy of Sticks—National Trust with Mischief

SPONSORED CONTENT                    
WINNER:
Good Advice from Young Minds—Statoil ASA with TRY and IUM Norway

CERTIFICATES OF EXCELLENCE:
Creating New Revenue Streams for Media and Advertisers—Icopal and NTI CADcenter with Iteo
Native Campaign for HBO GO Service—Hrvatski telekom / HBO with 404 d.o.o

INFLUENCER ENDORSEMENT                       
WINNER:
Face Your Fear—Samsung with Wenderfalck

CERTIFICATES OF EXCELLENCE:
#BreakfastBling—Zespri with Ketchum
Creating a Cult Brand—STRIPPD with Hope&Glory
Fear the Walking Dead Prank—AMC CZ/SK with Konektor Social
Why Microsoft and a Boyband Pranked Dutch Youth—Microsoft with Progress Communications

MEDIA PARTNERSHIP            
WINNER:
Future Health — Philips with OneVoiceConnect (Ketchum London), The Story Lab, Carat and The Telegraph

CERTIFICATES OF EXCELLENCE:
Good Advice from Young Minds—Statoil ASA with TRY and IUM Norway
Planet Earth II—BBC Earth with PR-operatørene AS

SOCIAL GOOD                     
WINNER:
The Friendship Breakfast—TINE SA with JCP

CERTIFICATES OF EXCELLENCE:
The Children Without Care—SOS Children's Villages with Geelmuyden Kiese AS
Volkswagen Human Crossing—Volkswagen Middle East with Memac Ogilvy Public Relations

ONLINE ADVERTISING                      
WINNER:
An Empty Bottle is Full of Energy—Infinitum with Geelmuyden Kiese AS and Anti

CERTIFICATE OF EXCELLENCE:
The Brain Forum 2016—The Brain Forum with Farner Consulting AG

BEST USE OF FACEBOOK                 
WINNER:
momondo - The DNA Journey—momondo A/S

CERTIFICATES OF EXCELLENCE:\
All-New Ford Edge – The Unboxing—Ford Middle East with ASDA'A Burson-Marsteller
The Courage Book—Piraeus Bank with Rogalski Damaschin PR
Get a Job in 24 Hours—CornerJob with Allison+Partners
The Language Barrier—The Norwegian Red Cross with Try Advertising Agency

BEST USE OF TWITTER            
WINNER:
Global Slavery Index 2016—Walk Free Foundation with FTI Consulting

CERTIFICATES OF EXCELLENCE:
#GetIN for Euro 2016—Vauxhall with Weber Shandwick
“Asusbattle” in Xataka Awards 2016—ASUS with Evercom
Hjärtefråga—Swedish Heart-Lung Foundation with Prat PR Porter Novelli
London Calling!—Boehringer Ingelheim with Cohn & Wolfe

BEST USE OF LINKEDIN                      
WINNER:
Optimising Arup's Global Content Strategy—Arup with Brands2Life

CERTIFICATE OF EXCELLENCE:
It All Started with F…—SAP with Iteo

BEST USE OF TUMBLR, VINE, PINTEREST, SNAPCHAT OR INSTAGRAM
WINNER:
ShareWear—Visit Sweden & The Swedish Institute with Prime Weber Shandwick

CERTIFICATES OF EXCELLENCE:
Makers Wanted—Bavarian Crafts Association with Ketchum Pleon GmbH
Volvo Snapchat Teaser—Volvo Cars with Jung Relations

BEST USE OF BLOGS              
WINNER:
Trick and Treating Kids Since 2016—Arla Luonto+ with Miltton Oy

CERTIFICATES OF EXCELLENCE:
Here 360 Blog—Here with Text100
I'm Sorry, We Are Full!—Dell EMC with Iteo
NAN OPTIPRO 3—Nestle with Memac Ogilvy Public Relations
Romanian YouTubers Challenge Powered by PokerStars—Amaya Inc, the company that owns PokerStars brand with Grayling Romania

SOCIAL MEDIA COLLECTIVE                       
WINNER:
#ParallelBarking—Vauxhall with Weber Shandwick

CERTIFICATES OF EXCELLENCE:
Drikkevett—Rustelefonen with Nucleus AS
Launching PureBOOST X—adidas LDN Newsroom with     Hope&Glory
The adidas Women “Workout Series”—adidas LDN Newsroom with Hope&Glory
The Explorer—ALFA Sko AS with PR-operatørene AS

CROWDSOURCING AND CO-CREATING             
WINNER:
The Swedish Number—Svenska Turistföreningen with Cohn & Wolfe Stockholm AB

CERTIFICATES OF EXCELLENCE:
#Datadonate—3 Sweden with FLB Europa AB
#mypostagestamp—PostNord with MSLGROUP Stockholm
Getting to the Bottom of Nappy Rash—Bayer/ Bepanthen with 3 Monkeys Zeno
Walk Together—Skype with Text100

REAL TIME ENGAGEMENT                \
WINNER:\
Royal Jordanian US Elections Ad—Royal Jordanian Airlines with Memac Ogilvy

CERTIFICATES OF EXCELLENCE:
#YouCanMakeItGary—Pot Noodle with Mischief
SOCIAL CRIME SHOPPING—eBay Corporate Services GmbH with achtung! GmbH

MEME            
WINNER:
#BETTERTHANTHAT—Azimo with Harvard

CERTIFICATES OF EXCELLENCE:
#5för5—The Church of Sweden with Prat PR
Yes We Can—Infinitum with Geelmuyden Kiese AS and Anti

GAMIFICATION                    
WINNER:
Daron – The Quest for Knowledge—Norad - Norwegian Agency for Development

CERTIFICATES OF EXCELLENCE:
#Jacks150 Barrel Hunt—Jack Daniel's with Edelman Digital Spain
APOCALYPSE LIVE—FOX NETWORKS GROUP GERMANY GMBH and RTL2 Fernsehen GmbH & Co. KG with achtung! GmbH
Code of Ethics—Vivacom with United Partners
Telefónica, Play to Move—Telefónica with LLORENTE & CUECA S.L.

BRANDED NARRATIVES                    
WINNER:
Nerd Against Nature—The Norwegian Trekking Association with Geelmuyden Kiese AS

CERTIFICATES OF EXCELLENCE:
Be A Maker—Lipton with Salt
HOW DIGITAL BRAND JOURNALISM HAS TRANSFORMED THE PILSNER URQUELL BRAND—Pilsner Urquell with Good Relations
Shame or Glory—SodaStream Intl, Ltd.    
Socks Trust: Give Socks Not Dogs—Dogs Trust with Mischief

BRAND DIGITAL PLATFORMS                      
WINNER:
Panama Canal. The Major Engineering Work of the XXI Century—Sacyr with LLORENTE & CUENCA S.L.

CERTIFICATES OF EXCELLENCE:
Corporate Website—Greene King with Zone
Hjärtefråga—Volvo Cars Norway with JCP Ignite AS
Music Makes it Home—Sonos with Prime Public Relations i Sverige AB
Using Technology to Connect Students to Their Future—EY with MSLGROUP

ILLUSTRATIONS AND PHOTOGRAPHY                    
WINNER:
Carbon Couture—BMW Group with iris Worldwide

CERTIFICATES OF EXCELLENCE:
Handball in Arabic—The Swedish Handball Federation with Volontaire
Magic of the Mist—Boehringer Ingelheim with Cohn & Wolfe
Nikon Europe 'Moment of Imapct'—Nikon with Brands2Life
RSA Future Impacts—RSA with Cicero Group

DIGITAL VIDEO                     
WINNER:
Parkour Action—EnBW Energie Baden-Württemberg AG with Ketchum Pleon GmbH

CERTIFICATES OF EXCELLENCE:
Byggmakker Building the Country—Byggmakker with Nucleus AS
Crawinkel. A Real Christmas Story—eBay Corporate Services GmbH with achtung! GmbH
How Many Drinks Can Your Child Handle?—AV-OG-TIL with Trigger Oslo
One Ramadan—Huawei CBG with Memac Ogilvy Public Relations

ANIMATION VIDEO              
WINNER:
Talk to Us—RUStelefonen with Nucleus AS

CERTIFICATES OF EXCELLENCE:
Microsoft Lumia Instagram—Microsoft with Text100
Think Before You Share—Facebook with Corpcom PR

IDENTITY BRANDING             
WINNER:
The Hassle-Free Christmas—Norwegian Property / Aker Brygge with Geelmuyden Kiese

CERTIFICATES OF EXCELLENCE:
A New Chapter for the UK’s Most Prestigious Non-Fiction Prize—The Baillie Gifford Prize with Four Communications
AUGA – ORGANIC FOOD FOR EVERYONE IN MOST SUSTAINABLE WAY—AB AUGA Group with UAB Integrity PR

SEO                
WINNER:
Improving Diabetics' Lives: Reaching Diabetics Through An Online Community—Roche Diabetes Care with Farner Consulting AG

CERTIFICATES OF EXCELLENCE:
A New Intelligent Financial Sales Engine...—Formuesforvaltning with Iteo
Mobile Technology Can Do Fantastic Things—Telia with PR-operatørene AS

USE OF SOCIAL MEDIA OR ANALYTICS                  
WINNER:
Science of Business Sharing—Alpha Grid, a Financial Times company  

CERTIFICATES OF EXCELLENCE:
Therese's Tech Takeover—The Association of Swedish Engineering Industries with Volontaire
Where Others Get Likes, We Do Real Business—E.ON Czech Republic with Ogilvy Public Relations

RESEARCH FOR PR               

WINNER:
Vodafone's Anti-Bullying Emojis—Vodafone Group Driving Emotion—Hyundai Motor UK with Launch PR Ltd

CERTIFICATES OF EXCELLENCE:
Kids' Bedrooms: A Room With Their Point of View—Dulux with Mischief
Microsoft Surface Futureproof Yourself—Microsoft with 3 Monkeys Zeno
The Social Check-Up—Ogilvy Healthworld in Partnership with Pulsar with Ogilvy HealthPR

MEASUREMENT                     
WINNER:
The Magic of Mobile Tickets—Trainline with Tin Man

CERTIFICATES OF EXCELLENCE:
Doguiden (The Toilet Guide)—Godt Vann Drammensregonen with Nucleus AS
We've Got A Workout For That—Virgin Active with Hope&Glory

MARKETING TECHNOLOGY             
WINNER:
VW-SMART SCREEN PROJECT—VOLKSWAGEN COMMERCIAL VEHICLES with Lobby Communications

CERTIFICATES OF EXCELLENCE:
A New Intelligent Financial Sales Engine...—Formuesforvaltning with Iteo
Brand Agility Index (BAI)—WE Communications

BEST AGENCY WEBSITE                    
WINNER:
The Agency Website of the Year—Eulogy & gt&i

CERTIFICATES OF EXCELLENCE:
BTP Advisers New Website and Brand Identity—BTP Advisers
Text100 Website—Text100

BEST USE OF SOCIAL MEDIA - AGENCY                 
WINNER:
Pro-Vision Dream Team 18+. Anything Is Possible—Pro-Vision Communications

CERTIFICATE OF EXCELLENCE:
Social Recruiting with "Star Wars" & Tarantino—fischerAppelt

BEST LIVE EVENT - AGENCY             
WINNER:
Social Media Week London Emoji Takeover—Weber Shandwick

INNOVATIVE AGENCY INITIATIVE               
WINNER:\
Octopus Group - Brand To Sales—Octopus Group

CERTIFICATES OF EXCELLENCE:
Aperture—CCgroup
Creativity Syndrome—MSLGROUP The Practice
ISSUEMANAGER—various clients with Farner Consulting AG
Science of Business Sharing—Alpha Grid, a Financial Times company  

INNOVATIVE MARKETING/COMMUNICATIONS TEAM - BRAND                      
WINNER:
De Beers Bot 50 Campaign—De Beers with Engage Joe Public

MOST INNOVATIVE BRAND/AGENCY COLLABORATION                 
WINNER:
Raising Up the New Startup Stars—Portuguese Start Ups with Corpcom PR

PR AGENCY MARKETING                
WINNER:
#CiceroCardboard—Cicero Group

CERTIFICATES OF EXCELLENCE:
Brand Agility Index (BAI)—WE Communications
Canela Agency Marketing—Canela Comunicaciones S.L.
Looking Forward: Thought Provoking Communications—Bex*communicatie
Pressure Test by Burson-Marsteller—Burson-Marsteller GmbH

PR AGENCY CITIZENSHIP                 
WINNER:
G(irls)20 2016 Summit—G(irls)20 with Burson-Marsteller

CERTIFICATES OF EXCELLENCE:
Africa—Djembe Communications FZ LLC
FH4Inclusion—FleishmanHillard
The Mission 05: Deliver Good—Citizenship activity with SKPR STRATEGIES
"Sparks" Across Ketchum Ignite Passion for CSR—Ketchum

PR AGENCY EMPLOYEE PROGRAM                      
WINNER:
Creativity Syndrome —MSLGROUP The Practice

CERTIFICATES OF EXCELLENCE:
1 Week 4 Kids—Burson-Marsteller
Cirkle - A Destination for Top Talent—Cirkle
Pro-Vision Dream Team 18+. Anything Is Possible—Pro-Vision Communications
The Beattie Bible—Beattie Communications Group

THOUGHT LEADERSHIP IN PR                       
WINNER:
Inside the Hearts and Minds of Arab Youth: The Eighth Annual Arab Youth Survey 2016—ASDA'A Burson-Marsteller

CERTIFICATES OF EXCELLENCE:
Authentic Brands & The Debut of the Authentic 100—Cohn & Wolfe
ISSUEMANAGER—various clients with Farner Consulting AG
The Social Check-Up—Ogilvy Healthworld in Partnership with Pulsar with Ogilvy HealthPR
Twiplomacy 2016—Burson-Marsteller