2017 SABRE Awards EMEA finalists

The 2017 EMEA SABRE Awards shortlist was selected from among more than 2,400 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury including more than 40 industry leaders.

The winners were announced at our annual awards dinner, held at the Roundhouse in London on May 23.

DIAMOND SABRE AWARDS

COMPANY OF THE YEAR             

A Content-Led Approach to Building an International Brand—cap hpi with Campfire PR
Building McDonald’s UK’s Reputation as a Responsible and Respected Business—McDonald's UK with Teneo Blue Rubicon
HomeAway #EiffelTowerAllYours—HomeAway

BRAND-BUILDING                        

The adidas Women “Workout Series” —adidas LDN Newsroom with Hope&Glory
Nestlé Turkey: 150th year "Good Food, Good Life" Campaign—NESTLE with Ogilvy PR Istanbul
The Rise to Number One—KIWI Norway with Geelmuyden Kiese AS
We've Got A Workout For That—Virgin Active with Hope&Glory

REPUTATION MANAGEMENT                  

Aland Index Initiative—Ålandsbanken with RBK Communication\H+K Strategies Sweden
In Search of the UAE's Unluckiest Traveler—RSA with Edelman UAE
Launching IQOS and Helping the Tobacco Giant Quit Smoking—Philip Morris International­—Pagefield Communications
Touching Paintings—Sberbank  
Visualising the Voice for Barclays—Barclays with Hope&Glory

RESEARCH AND PLANNING                      

#ParallelBarking—Vauxhall with Weber Shandwick
A New Pace of Change—Fujitsu with Harvard
Music Makes it Home—Sonos with Prime Weber Shandwick
Vodafone's Anti-Bullying Emojis—Vodafone Group
Yours, Mrs Claus by Unity—ActionAid with Unity

MEASUREMENT AND EVALUATION                      

#MerryFixmas—Direct Line with Unity
“Turning the Tide for the Arctic University”: University of Tromsø with Burson-Marsteller Oslo
How to Handle a Hot Potato—McDonald's Romania with MSLGROUP The Practice
Launching PureBOOST X—adidas LDN Newsroom with Hope&Glory
The Magic of Mobile Tickets—Trainline with Tin Man

GOLD SABRE AWARDS

GEOGRAPHIC CATEGORIES

AFRICA

Empty Truck—Isuzu Truck South Africa with Weber Shandwick
Ford Mobility Challenge—Ford with PR Media and ASDA'A Burson-Marsteller
Multi-Country Brand Building Across Africa—SES with Burson-Marsteller Africa
SA Tomorrow—Johannesburg Stock Exchange with Hill+Knowlton Strategies
Safaricom International Jazz Festival—Safaricom Limited with Ogilvy PR Kenya

THE BALKANS                 

Code of Ethic—Vivacom with United Partners
Communication Support for Istrian Wine Run—Istrian Wine Run with Communications Office Colic, Laco and Partners
Energy Library—CEZ Vanzare with Rogalski Damaschin PR
Made in BG—Discovery Networks Bulgaria with All Channels Communication Group
Vanilla Skype - The Audience Casting—Vanilla Skype (tour) with Golin Bucharest

THE BALTIC                     

Breakfast Gives Power—The Partnership for Health with Garden of Words
Introduction of Deposit System in Lithuania ‘It Is Worth Returning‘—USAD (VšĮ Užstato sistemos administratorius) with Fabula Hill+Knowlton Strategies (UAB Fabula ir partneriai)
Nathan Drake's Treasure—PlayStation Poland with MSLGROUP Poland
Safe at Work Coalition—CWS-boco with Fleishman-Hillard sp. z o.o.
Social Campaign on Schizophrenia. Unconventional Use of Traditional PR Tools - The Key to Success.­­—Janssen-Cilag Polska Sp. z o.o. with BrandLab Sp. z o.o.

BENELUX                         

Bobbing Forest—Mothership with Coebergh Communicatie & PR
Help Them Escape—Dutch Kidney Foundation with Porter Novelli
Looking Forward: Thought Provoking Communications    —Bex*communicatie        
THT Weg Ermee (No More Best Before!) —Tetra Pak Benelux with Coebergh Communicatie & PR
Why Microsoft and a Boyband Pranked Dutch Youth—Microsoft with Progress Communications

DACH                 

#VerändereDeinePerspektive—HUAWEI Deutschland with Hill + Knowlton Strategies GmbH
Keys of Hope—Caritas International with Ketchum Pleon GmbH
Love at First Swipe: Knorr is Looking for Love on Tinder—Unilever Deutschland (Knorr) with ad publica Public Relations GmbH
The Future is HERE—HERE with Ketchum Pleon GmbH Berlin
„Mein Kampf – gegen Rechts“—Gesicht Zeigen! Für ein weltoffenes Deutschland e.V. with Ogilvy Public Relations GmbH

CENTRAL EASTERN EUROPE                     

The Autism Simulator—SPOSA Bratislava with Seesame s.r.o.
A Community Star—METRO Cash & Carry Slovakia with MCC PRofessionals
Let’s Show the Invisible: A “Hands-On” Flu Vaccination Campaign Experience—Sanofi Pasteur with Uniomedia Communications
The Mission 05: Deliver Good—Citizenship activity with SKPR STRATEGIES
The Story of an Invisible Disease: Multiple Myeloma Awareness Campaign—Slovak Myeloma Society with Seesame, s.r.o.

FRANCE             

#HERETOCREATE—ADIDAS with WELLCOM
Pitch in the Plane PR Campaign—La French Touch Conference and OpenSkies with Grayling France SAS
This Cob is Amazing!—French corn/maize industry bodies (AGPM, FNPSMS, Gnis) with BURSON-MARSTELLER I&E

IBERIA               

A Radical Change to Be Managed—WiZink with ATREVIA
First IBM Cognitive Menu in Spain—IBM with Text100
Luce tu Pueblo—Ferrero Rocher with Román y Asociados
Special K Inner Strength—Kellogg's with Porter Novelli
Vichy Slow Âge—Vichy Portugal with Youzz

MEDITERRANEAN                        

#Gnorisetous(Get to Know Them) Samsung’s Paralympics Sponsorship Campaign—Samsung Electronics Greece with Asset Ogilvy Public Relations
#ILMIOPIANETA (#MYPLANET) —CONAI – CONSORZIO NAZIONALE IMBALLAGGI with Hill+Knowlton Strategies Italy
#LetsputOnyourHead—UNHCR with INC - Istituto Nazionale per la Comunicazione Srl
Samsung Loves Italy—Samsung Electronics Italia with Burson-Marsteller
THE BARILLA GROUP, SMART WORKING PROGRAM—THE BARILLA GROUP with INC - Istituto Nazionale per la Comunicazione Srl

MIDDLE EAST                 

DUBAI CANAL OPENING CEREMONY—ROADS AND TRANSPORT AUTHORITY with RTA
Ford SUVs: In the Footsteps of Lawrence of Arabia—Ford Middle East with ASDA'A Burson-Marsteller
Global Women’s Forum Dubai—Dubai Women Establishment with Weber Shandwick
Infiniti Speed Pitching—Infiniti with Four Communications
Masdar Soars to New Heights with Solar Impulse II—Masdar with APCO Worldwide

NORDICS                         

Denmark Needs More Hackers—Ubisoft Entertainment Denmark with Holm Kommunikation
Give a Beep—Hövding with Edelman Deportivo
Hjärtefråga—Swedish Heart-Lung Foundation with Prat PR Porter Novelli
Planet Earth II—BBC Earth with PR-operatørene AS
The Language Barrier—The Norwegian Red Cross with Try Advertising Agency

RUSSIA AND THE CIS                   

An All-Russian Vote to Choose the Images for New Banknotes With a Face Value of 200 and 2,000 Rubles—The Central Bank of the Russian Federation with CJSC «MIKHAILOV & PARTNERS. STRATEGIC COMMUNICATION MANAGEMENT»
The Faces of Craftsmen—The Balvenie with Mainstream Communications & Consulting
The Future Starts Now—RVC with SPN Communications
Russia Is ŠKODA Country—ŠKODA Russia with Ketchum Maslov
TOYOTA EVERTEST: Achieving a Dream!—Toyota Motor Russia with Comunica

TURKEY             

DO NOT IGNORE - Schizophrenia Awareness Project—Abdi Ibrahim Otsuka Pharma with Lobi Uluslararası Halkla İlişkiler Tanıtım Ve Turizm Organizasyon Hizmetleri A.Ş.
Little Fingers Coding the Future—Microsoft Turkey & QNB Finansbank& Habitat with Effect Burson-Marsteller
Madame Tussauds Istanbul - Opening—Madame Tussauds Istanbul with Ogilvy Public Relations Istanbul
Melek & Serhat Series—Novartis Turkey with Communication Partner
Turk Telekom New Brand Internal Launch—Turk Telekom Inc. with DirectComm Marketing Group

UK (SMALL BUDGET)                   

A New Chapter for the UK’s Most Prestigious Non-Fiction Prize—The Baillie Gifford Prize with Four Communications
Alphabet: Maintaining the Lead in a Crowded Market      —Alphabet with Berkeley Global
Creating a Springboard onto the Mortgage Ladder—Barclays with Hope&Glory
Immersive & Gunn—Innis & Gunn with Manifest LDN
The Magic of Mobile Tickets—Trainline with Tin Man

UK MID BUDGET                          

#CheersDad—The Glenlivet with Atomic
How to be Wileyfox—Wileyfox with MSLGROUP UK
ROCHE AND THE PIPELINE LABORATORY—ROCHE with Virgo Health
The Big Bang Fair—EngineeringUK with Claremont
Zookeeper Zoe Eye Check Storybook—Boots Opticians with Red Consultancy

UK AND IRELAND (LARGE BUDGET)                      

Corporate Website—Greene King with Zone
Ophthalmology Honours—Bayer plc with Liberation Unlimited
Paym 2016 – Creative Concepts Influencing Payments Behaviour—PAYM with Four Communications
Take Five—Financial Fraud Action UK with FleishmanHillard Fishburn
The Year of the Fix for Direct Line from Unity—Direct Line with Unity

MULTI-COUNTRY PROGRAMME              

Challenge 22: A Lasting Legacy—Qatar Supreme Committee for Delivery and Legacy with Ketchum Raad Middle East
Spire “Mindfulness” Wearable: European Launch—Spire with Hopscotch Europe
The Truck Driver's Mother—The Norwegian Labour Inspection Authority / The social partners within the Norwegian transportation sector with Geelmuyden Kiese
Unlocking Business Growth for Sharp—Sharp Electronics Europe with Kaizo PR
Vodafone's Smart Summer—Vodafone Group

PAN-EUROPEAN PROGRAMME               

Croatia - Out of Office Award—Croatian National Tourist Board with Grayling Austria GmbH, Grayling Croatia and Grayling Germany
Make the Future London—Shell with Edelman
NOVARTIS HERE & NOW—NOVARTIS with Virgo Health
The Excitement Index—Nissan with Ketchum
Wider Image—Canon with Nelson Bostock Unlimited

GLOBAL PROGRAMME                

#ForestChampions—The Forest Stewardship Council (FSC) with WE Communications
The Alphabet of Illiteracy—Pearson with Weber Shandwick
Be A Maker—Lipton with Salt
IBD Unmasked—Takeda Pharmaceutical Company Limited with Ketchum Inc.
The Swedish Number—Svenska Turistföreningen with Cohn & Wolfe Stockholm AB

GOLD SABRE

PRACTICE AREAS

BUSINESS-TO-BUSINESS

Black Fiveday Boom—Salmon with Harvard
BT Digital Possible—BT with Porter Novelli London
HOW ALMONDS BECAME EUROPE’S NUMBER ONE NUT—Almond Board of California with Porter Novelli London
InstaPay: Creating a New Community for the Instant Payments Market—Icon Solutions with CCgroup PR
New Ways of Working—Jabra with Hill+Knowlton Strategies

CONSUMER MARKETING (EXISTING PRODUCT)                

In Search of the UAE's Unluckiest Traveler—RSA with Edelman UAE
Lubyatovo Helps Kids With All Your Heart—Kellogg’s/ Lubyatovo with FleishmanHillard Vanguard
Nordic Walking Festival "Freedom of Movement"—GSK Consumer Healthcare (Voltaren 12 hours) with Win2Win Communications
Release the Beast—Magnum with Marco de Comunicacion
Volvo - Say Hi to V—Volvo Cars Norway with JCP Ignite AS

CONSUMER MARKETING (NEW PRODUCT)                       

AUGA – ORGANIC FOOD FOR EVERYONE IN MOST SUSTAINABLE WAY—AB AUGA Group with UAB Integrity PR
Launching IQOS and Helping the Tobacco Giant Quit Smoking—Philip Morris International with Pagefield Communications
The Launch of Harmony of the Seas—Royal Caribbean with Good Relations
The Stolen Goods Shop—AGEAS & Back Me Up with M&C Saatchi PR
Trick and Treating Kids Since 2016—Arla Luonto+ with Miltton Oy

INTEGRATED MARKETING                        

#Accountsdone—Intuit with Brands2Life
A Nationwide School Garden Contest—Capri-Sonne Bio / Deutsche SiSi-Werke Betriebs GmbH with Publik. Agentur für Kommunikation GmbH
A Portrait of Performance—Criteo with Nelson Bostock Unlimited
Ecobank Mobile App Launch—Ecobank with Brand Communications
Shame or Glory—SodaStream Intl, Ltd.

INSTITUTIONAL IMAGE               

#5för5—The Church of Sweden with Prat PR
The Next Rembrandt—Microsoft with Progress Communications
No Country for Shadow—Business Initiative Clear Wave with UAB Integrity PR
Program of Communication Support of Russian Export Center Activity and REC Educational Project—Russian Export Center with CROS
ThinkGoodMobility—Goodyear with Burson-Marsteller

EMPLOYEE COMMUNICATIONS               

360 Degree-Campaign That Put the Heart Into Communication—Moscow Exchange with Comunica
Byggmakker Building the Country—Byggmakker with Nucleus AS
In Their Shoes—Takeda Pharmaceuticals International AG - Europe and Canada with Red Door Unlimited
Making Room for Great Experiences: Creating One Airport—Avinor Oslo Airport with Geelmuyden Kiese AS
Pro-Vision Dream Team 18+. Anything is Possible—Pro-Vision Communications

EMPLOYER BRANDING                

The Ericsson Challenge – Building an Employer Brand—Ericsson Hungary with Noguchi & Peters Kft.
Multi-Generational Working by McDonald’s UK—McDonald's UK with Teneo Blue Rubicon
Therese's Tech Takeover—The Association of Swedish Engineering Industries with Volontaire
VMware Bulgaria VR Experience Project—MWare Bulgaria with United Partners
Women of Lenovo—Lenovo with Text100

EXECUTIVE COMMUNICATIONS              

Barclays Digital Skills for All: A CEO Mission—Barclays with Cohn & Wolfe
CSR Leadership/Storytelling Creative Content—Die Mobiliar with Farner Consulting AG
Digital positioning of Antonio Llardén (CEO of Enagás)—Enagás with LLORENTE & CUENCA S.L.
Good Advice from Young Minds—Statoil ASA with TRY and IUM Norway
Raising Up the New Startup Stars—Portuguese Start Ups with Corpcom PR

FINANCIAL COMMUNICATIONS               

#Volatility - Positioning a New Investment Class—QC Partners with Hill+Knowlton Strategies GmbH
How DGCX Positioned Itself as a Safe Haven—Dubai Gold & Commodities Exchange (DGCX) with Weber Shandwick
I'm More Than My Debt—KRUK Romania with MSLGROUP The Practice
Philips Annual Report 2015—Philips with Philips Design Team
VTB Capital Investment Forum RUSSIA CALLING!—VTB Capital 

CAUSE-RELATED MARKETING                  

#BETTERTHANTHAT—Azimo with Harvard
BACARDI X The Dean Collection Present No Commission: Art Performs—BACARDI with TVC Group
Clover Drought Relief—Clover with Engage Joe Public
DRINK NO EVIL—Karma Cola with Focus PR
eBay Adopts L'Aquila—eBay Italy with APCO Worldwide

COMMUNITY RELATIONS                         

Ben & Jerry's: Don't Get Frozen Out—Ben & Jerry's with W
Jointly Chartering New Territory – Early Participation in Germany's Largest Electricity Grid Project—TenneT TSO GmbH with navos - Public Dialogue Consultants GmbH
The Power of Traditional Media Relations is Not Over "Aviva Community Fund" Grand Tour of Italy—Aviva with Cohn & Wolfe srl
The Taste of 2200—Nørrebro Brewery with RelationsPeople
The True Colours—Björklöven with Punkt PR

CORPORATE SOCIAL RESPONSIBILITY                    

ADAMED SmartUP—Adamed Group Foundation with Walk PR Sp. z o.o.
Elior Group's Positive Foodprint Plan—Elior Group with Salterbaxter MSL Group
The Friendship Breakfast—TINE SA with JCP
I am abNORMALly fair - One Standard for All May Not Be Fair—O2 Slovakia with PR Clinic
Launching the Body Shop's Commitment to Sustainabilty—The Body Shop with Another Word Communications

PUBLIC EDUCATION                    

#BetterThanThat—Polish Cultural Institute with APCO Worldwide
Fighting Against Climate Change—COP22 Steering Committee with Marco de Comunicacion
I Vote for Health—Romanian Association of International Medicine Manufacturers (ARPIM) with IMAGE PUBLIC RELATIONS
Making Hidradenitis Suppurativa Visible – Pull on HS Disease—AbbVie with Ahjo Communications
Worth More Alive Campaign—Kenya Wildlife Service with Hill+Knolwton Strategies

CRISIS MANAGEMENT                

360° Real-Time Stress Test: Crisis Training at Frankfurt Airport—Fraport AG with Klenk & Hoursch AG
From Noise to Music: How to Turn a Social Media Crisis into an International Hit—Therme Bucharest with Rogalski Damaschin Public Relations
How United Biscuits’ (Pladis) Carlisle Factory Overcame the Devastation of Storm Desmond and Ended the Biscuit Crisis—Pladis with 3 Monkeys Zeno
IBU World Championships Biathlon 2016—Oslo2016 (Skiskytter VM 2016 AS, was the organizing comittee) with JCP
Saving Importer's Reputation in Dieselgate—D'Ieteren with Interel Belgium

ISSUES MANAGEMENT               

"Siberia of All Places" – Defrosting Communication with Russia   —Wintershall Holding GmbH with navos - Public Dialogue Consultants GmbH
Act.Now – Creating a Sustainable Network of European Mayors to Improve the Situation of Refugees in Europe—Act.Now with The Skills Group
Finn Partners for IEEE: Conquering Mobile World Congress with a ‘Mission to Mars’—IEEE with Finn Partners
Making Nuclear Necessary—Rosatom with Instinctif Partners
The Prinsens Approach—City of Oslo, Agency for Urban Environment with Nucleus AS

PUBLIC AFFAIRS             

ALL-RUSSIAN AGRICULTURAL CENSUS 2016 - Nationwide Awareness Campaign "National Pride Starts with the Countryside"      Federal State Statistics Service   CROS
Change Hand 2016 – Making Each Signature Matter—The Swedish Brain Foundation with Volontaire
Hands Off of My Insurance! —SLASPO (Slovak Insurance Association) with Seesame, s.r.o.
Restore Art Confiscated by the Nazis in WWII—Généalogistes de France with Interel
Restoring Respect for the Long Departed—Kolel Eliezer Damesek with Donath Business & Media

CORPORATE MEDIA RELATIONS              

Being Bold: Mars Food Health & Wellbeing Ambition UK Launch—Mars Food with APCO Worldwide
EU referendum - Odds On for Success—Ladbrokes with Cicero Group
Finn Partners for Secure Trading: The Ex-Hacker Employment Conundrum—Secure Trading with Finn Partners
From Fat to Fuel - The World's 1st Christmas Diesel—Finnish Chemical Industry, Neste, K-Group, Lassila & Tikanoja, Rinki, Honkajoki, Rural Women’s Advisory Organisation, Finnish Water Utilities Association, Finnish Environmental Industries with Miltton
From Understatement To Global Opinion Leadership – With Strategic Media Relations By Klenk & Hoursch—GNT Group B.V. with Klenk & Hoursch AG

PRODUCT MEDIA RELATIONS (CONSUMER)                      

Astounding the Front Row at London Fashion Week with Crocs—Crocs with FleishmanHillard Fishburn
Cadbury Milk Tray Man—Cadbury with Golin
Launching The New European: A National Newspaper for the 'Remain' Community—Archant with MWWPR
Sending Bill Bailey Where No Man Has Been Before—PlayStation with Fever PR
Smiggle Advent Calendar—Smiggle with Beattie Communications Ltd

PRODUCT MEDIA RELATIONS (TRADE)                 

Dubai Design Week Art—Dubai Group  with ASDA'A Burson-Marsteller
From Elretur to Norsirk - A Story of Pure Value—Norsirk with Geelmuyden Kiese
Get a Job in 24 Hours—CornerJob with Allison+Partners
Liverpool2—Peel Ports with Weber Shandwick
‘Minds + Machines’ – GE’s Digital Industrial Transformation in MENAT—GE with ASDA'A Burson-Marsteller

DIGITAL CAMPAIGN                    

Greggs Festive Bake Campaign—Greggs with Splendid Communications
Marmite: Millennials First—Marmite with W
momondo - The DNA Journey—momondo with momondo A/S
Native Campaign for HBO GO Service—Hrvatski telekom / HBO with 404 d.o.o
WWW.TVOYA-ROSSIYA.RU - A Complex Platform for Voting with Lists of Competing Cities and Their Respective Symbols within an All-Russian Vote to Choose the Images for New Banknotes with A Face Value of 200 and 2,000 Rubles Note by Vote—The Central Bank of Russian Federation with CJSC «MIKHAILOV & PARTNERS. STRATEGIC COMMUNICATION MANAGEMENT»

SOCIAL MEDIA               

HIGH FIVE TO TEAM RUSSIA—Yandex
Life with Lung Cancer, a Patient's Story—Boehringer Ingelheim with Ogilvy Healthworld
Royal Jordanian US Elections Ad—Royal Jordanian Airlines with Memac Ogilvy
ShareWear—Visit Sweden & The Swedish Institute with Prime Weber Shandwick
Start-up Hub—Cisco with Chime

BLOGGER OUTREACH                 

Dirt is Good—SKIP/Unilver with Marco de Comunicacion
Electric Castle _ Unofficial Partners—Electric Castle Festival with Golin Bucharest
Lubyatovo Helps Kids With All Your Heart—Kellogg’s/ Lubyatovo with FleishmanHillard Vanguard
Philips Avent Social Flashmob #ProudToBeMom—Philips Avent with Be-it Agency
Shopkins: Chef Club—Universal with Unity

INFLUENCER MARKETING                        

#BreakfastBling—Zespri with Ketchum
#BrutalCut—ActionAid UK with Weber Shandwick
ear the Walking Dead Prank—AMC CZ/SK with Konektor Social
Moments that Matter Blogger Outreach—HiPP Organic with Cirkle PR
The „One Day Without Information Technology” Challenge—Magyar Telekom with Uniomedia Communications

GUERRILLA MARKETING             

Carry Light. Carry Right.—Microsoft Sweden with JMWGolin Stockholm
Endless Lives of Glass—FEVE with Weber Shandwick
EUROPE´S BIGGEST FANSHOP CHECK—Trusted Shops with achtung! GmbH
SOCIAL CRIME SHOPPING—eBay Corporate Services GmbH with achtung! GmbH
The Tagesschau Shows Some Leg—Norddeutscher Rundfunk / Tagesschau with fischerAppelt

PUBLICITY STUNT                        

Bouncingham Castle—King with Brands2Life
Bungee for Business—Onoff with Kaizo PR & Digital Communications
PG tips: Monkey on Thames with PG tips with W
Publicasity Unleashes Call of the Wild at London Waterloo—Grosvenor Casinos with Publicasity
Sky.P.A.­—Innis & Gunn with Manifest LDN

SPECIAL EVENT               

Campaign: Supermarket C-Suite - Google Takes Retailers Back to the Floor—G Suite with Man Bites Dog
Givaudan 3 Day Leadership Conference—Givaudan with Lansons
Hydrogen Council Launch Event—Hydrogen Council with FTI Consulting
Skolkovo: Avant-Garde of Global Innovations—Skolkovo with FleishmanHillard Vanguard and Elefante event agency
Van Innovation Campus - The Learning Journey—Daimler AG with Oliver Schrott Kommunikation GmbH

SPONSORSHIP                

From Crowd to Choir – Making Bing Bigger than You Think (Amplifying Microsoft’s sponsorship of Advertising Week Europe 2016) —Microsoft with 3 Monkeys Zeno
HomeAway #EiffelTowerAllYours—HomeAway
PLAYMOBIL: Setting Engagement Targets Ablaze with London Fire Brigade—PLAYMOBIL UK with OneChocolate
Project Imagination—Statoil with TRY AS
Visa Olympics Campaign—Visa with Engage Joe Public

TRADE SHOW                 

Berlin - HPL and IFA—Lenovo with Text100
Diageo Reserve World Class 'Bartender of the Year' Competition—Diageo Reserve World Class with Smarts Communicate
Follow Our Foodsteps—McDonald's UK with Teneo Blue Rubicon
I'm Sorry, We Are Full!—Dell EMC with Iteo
World Premiere Mercedes-Benz E-Class - The First Car Seating 450 People—Daimler AG with Oliver Schrott Kommunikation GmbH

MARKETING TO MEN                  

#JaguarWorldFirst—Jaguar Middle East and North Africa with Weber Shandwick
Lynx: #BiggerIssues—Lynx with W
Make Time For It—Meantime Brewing with Hope&Glory
Real Man Runway—Jacamo with M&C Saatchi PR
Supporters for Life—PRIOR / Nortura with Trigger Oslo

MARKETING TO WOMEN                         

“Richter’s Women’s Health Week”: Establishing Gedeon Richter’s Thought Leadership in Women’s Health in Russia—Gedeon Richter (Richter), Russian Representative Office with CROS
Are Your Lashes #SelfieReady?—Max Factor with Ketchum
Avon's #Don'tWaitDrive: Take Your Mother for a Doctor's Check-Up—Avon with FleishmanHillard Vanguard
Carbon Couture—BMW Group with iris Worldwide
Creating a Cult Brand—STRIPPD with Hope&Glory

MARKETING TO YOUTH              

APOCALYPSE LIVE—FOX NETWORKS GROUP GERMANY GMBH and RTL2 Fernsehen GmbH & Co. KG with achtung! GmbH
Daron – The Quest for Knowledge—Norad - Norwegian Agency for Development Cooperation with Gambit Hill + Knowlton Strategies
Drikkevett—Rustelefonen with Nucleus AS
Every Gamer's Adventure—The FA with Mischief
The (Rust) Bucket List for Ben 10—Cartoon Network (Turner Broadcasting System) with Tin Man

MULTICULTURAL MARKETING                 

Handball in Arabic—The Swedish Handball Federation with Volontaire
PrideBeat—Flytoget with Geelmuyden Kiese AS
Sports Swedish for Immigrants—Svenska Spel with Jung Relations

GOLD SABRE

INDUSTRY SECTORS

AUTOMOTIVE               

Dacia Family Project—Renault – Dacia with MSLGROUP- Publicis Consultants Italia
Extreme Alpine Soccer—Daimler AG with fischerAppelt
Levante. The Maserati of SUVs Global Launch. Social Media & Digital Content—Maserati with Cohn & Wolfe srl
Not Your Everyday Car Brand Launch—LYNK & CO with Jung Relations
Volkswagen Human Crossing—Volkswagen Middle East with Memac Ogilvy Public Relations

FASHION AND BEAUTY               

The ALO Wedding of the Year—ALO diamonds with SKPR STRATEGIES
The Explorer—ALFA Sko AS with PR-operatørene AS
“Feetnis” Is Feminine—Adidas Russia with Ketchum Maslov
Long Tall Sally: Made Tall—Long Tall Sally with Propellernet
The Rebirth of Indulona—Saneca Pharmaceuticals with DYNAMIC RELATIONS 2000, s.r.o.

FOOD AND BEVERAGE                

Beck's Chain Reaction—Zagrebačka pivovara - Molson Coors with 404
Flora - Thinking Outside the Lunchbox—Flora with Golin
Let's Talk Shit—Zespri with Ketchum Amsterdam
LIVE ACTIVELY! 2016: WALKING TOGETHER WITH 60 000 PEOPLE—NESTLE BULGARIA with APRA Porter Novelli
Spare Chair Sunday—Bisto with Weber Shandwick

HOME AND FURNISHINGS                        

#GiftofTime—Philips with OneVoiceConnect (Ketchum London)
Ariel Care Centre for Clothes—P&G with Graffiti PR
Kids' Bedrooms: A Room With Their Point of View—Dulux with Mischief
Making an Urban Market the Hot Topic—The Pitch Market Lisboa with Canela Comunicaciones S.L.
Quick-Step Yoga Studio—Quick-Step Flooring with Ulled Asociados

ENTERTAINMENT                        

Coke Studio Africa—The Coca-Cola Company with Ogilvy Public Relations
CZECH RUGBY LIVES!—Czech Rugby Association with PR.Konektor
The New Way to Watch TV—Netflix with Marco de Comunicacion
Romanian YouTubers Challenge Powered by PokerStars—Amaya Inc, the company that owns PokerStars brand with Grayling Romania
Thundercabs Are Go—ITV with Tin Man

FINANCIAL SERVICES                   

Football Fix for Direct Line by Unity—Direct Line with Unity
Lombard Odier: Rethink Everything—Lombard Odier with Alpha Grid, the Financial Times company
Travelex: Be a Hero with Supercard—Travelex with Hotwire
Wealthify: Educating Savers - and the Media - On the Benefits of Robo-Investing—Wealthify with Aspectus
You Can't Work Forever—OTP Voluntary Pension Fund with Café PR Kft

FOOD SERVICE               

How to Handle a Hot Potato—McDonald's Romania with MSLGROUP The Practice
McDonald’s UK proves it’s Good to Know—McDonald's UK with Teneo Blue Rubicon
Quality Made in Spain—McDonald's with apple tree communications
Thanks by Dunkin' Donuts—Dunkin' Donuts with Hill+Knowlton Strategies Sweden

RETAILERS                       

And The Oscar Goes To...LEODEON—ODEON Cinemas with Mischief
Driving Fame and Sales for Morrisons—Morrisons with Cirkle
Fretex Gründer Challange—Fretex with PR-operatørene AS
Home Centre: Mall of the Emirates Launch—Home Centre with APCO Worldwide
The Dining Club—IKEA with Hope&Glory

TRAVEL AND TOURISM               

Brad is Single—Norwegian Airline with TRY
media consulta Supports Atlantis, The Palm—Atlantis, The Palm with media consulta International Holding AG
Nerd Against Nature—The Norwegian Trekking Association with Geelmuyden Kiese AS
Night at Dracula's Castle—Airbnb
Sweden's Search for the Last Norwegian—Visit Sweden with PR-Operatørene

ENERGY AND NATURAL RESOURCES                     

Aurubis Group – 150 Year of the Future Commemoration in Aurubis Bulgaria—Aurubis Bulgaria with Chapter 4 Bulgaria
KEDS Academy—KEDS with Kosovo Energy Distribution and Supply Company
Makarapa City—Anglo American with Ogilvy Public Relations Johannesburg
Make Denmark Greener—DONG Energy with Hill+Knowlton Strategies
Parkour Action—EnBW Energie Baden-Württemberg AG with Ketchum Pleon GmbH

CHEMICALS AND INDUSTRIALS                

a-ha - Eternalized by Hydro in Virtual Reality—Norwegian Hydro with Burson-Marsteller Oslo
An Empty Bottle is Full of Energy—Infinitum with Geelmuyden Kiese AS and Anti
Getting Recognition from French Public, Private and Industrial Stakekeholders to Facilitate Business—iXblue with WELLCOM

PROFESSIONAL SERVICES                         

Creating a Step Change—Oliver Wyman with Four Communications
Digital Changemakers—Cink Shaking Business S.L. with Cink Shaking Business S.L.
Europe's Refugee Crisis: The Journey of Hero Norway—Hero Norway with Geelmuyden Kiese AS
NextGenFactor: Fishing for Talent—PwC Mauritius with Blast Burson-Marsteller
Text100 Website—Text100        

REAL ESTATE AND CONSTRUCTION                      

ESSBOX 100,000—ESSVE with Nucleus AS
I LOVE WARSAW!—Ghelamco Poland with Partner of Promotion
The Launch of Dubai’s New Icon—Emaar Properties with ASDA'A Burson-Marsteller
Panama Canal. The Major Engineering Work of the XXI Century—Sacyr with LLORENTE & CUENCA S.L.
The Repiping Project that Renovated the Industry—Fira Palvelut with Drum Communication Ltd.

TRANSPORTATION AND LOGISTICS                       

Life on the Line—BNS Containers with Lynx Porter Novelli
The Pride Flag Stamp—PostNord with MSLGROUP Stockholm
Trusted Advisor for the Maritime C-Level in Two Months—Firstpoint with Iteo
We Are Green, But Not with Envy – The Market Launch Campaign of the Hungarian Green Taxi—Green Taxi Hungary with DeepInsight Creative Communication Agency
Xmas Gift Recycling—UPS Sweden with JMWGolin Stockholm

CONSUMER ELECTRONICS                        

“Asusbattle” in Xataka Awards 2016—ASUS with Evercom
Cubetto : A World Record Kickstarter Created by a Low Budget PR Campaign.—Primo Toys with Common Industry
Game Like a Pro!—Lenovo with Graffiti Public Relations
TRY TO ESCAPE - THE ACER MYSTERY CHALLENGE—Acer Computer GmbH with achtung! GmbH
What's Your X?—Sony Xperia with Citizen Relations

TECHNOLOGY (HARDWARE)                    

Beat-the-Fritz—TP-Link with Akima Media
Face Your Fear—Samsung with Wenderfalck
HP Omen Editors Challenge—HP with Porter Novelli
Microsoft Lumia Instagram—Microsoft with Text100
One Ramadan—Huawei CBG with Memac Ogilvy Public Relations

TECHNOLOGY SOFTWARE AND SERVICES                          

Exact – The Cloud as the Business Ecosystem in Tomorrow’s World—Exact Software Germany GmbH with Schwartz Public Relations
From an Unknown Brand to a Household Name: Saving Lives with VR—Mativision with Ogilvy Public Relations
Meal for Geeks (Jedlo pre Ajťákov)—T-Systems Slovakia with AC&C Public Relations
Oracle Simply Talent—Oracle with CMG
Relish: Hidden Issues—Relish with W

TELECOMMUNICATIONS                          

#Datadonate—3 Sweden with FLB Europa AB
Bold and Not Traditional Launch of New BITĖ Subscription Plans—BITĖ Lithuania with Integrity PR
Empowering the People Through Debate on Digitalisation—Telefónica Deutschland
MegaFon Card: Financing for All—MegaFon with FleishmanHillard Vanguard
Telefónica, Play to Move—Telefónica with LLORENTE & CUECA S.L.

WEB-BASED BUSINESS                

Better Family Life Index—uSwitch with Brands2Life
Crawinkel. A Real Christmas Story—eBay Corporate Services GmbH with achtung! GmbH
eBay Adopts L'Aquila—eBay Italy with APCO Worldwide
The First Conversational Election on Facebook—Facebook with Text100
Would You Eat Food After the Shelf Life?—GoodAfter with Corpcom PR

ANIMAL CARE                

Drontal & Advantage - The Inseparables—Bayer Animal Health with Pegasus

CONSUMER HEALTH                   

Happy Place—Apotek Hjärtat with Wenderfalck
Increase Brand Awareness in Existing Target Group and Establish Name/Generate Sales in Additional New Target Groups—NETGEAR with HBI Helga Bailey GmbH
'More Than Just a Cream'—Thornton & Ross – Cetraben with Pegasus
RB & LIONS HEALTH INNOVATION HACK—RB (RECKITT BENCKISER) with Virgo Health
Veg For Victory—Ella's Kitchen with Mischief

HEALTHCARE PROVIDERS                         

Call for Ideas “Health4Good”—DKV Seguros with Cink Shaking Business S.L.
Imbatibles—Sanitas with LLORENTE & CUECA S.L.
What Would You Take from Your Home in the Event of an Emergency?—santalucía with LLORENTE & CUECA S.L.

MEDICAL TECHNOLOGY              

EARS OF A CHILD: BENEFITS OF EARLY INTERVENTION FOR CHILDHOOD HEARING LOSS—MED-EL with Porter Novelli London
Follow Your Way—Palex with Marco de Comunicacion
Health Tech Innovation for People with Dementia—CRDL with Porter Novelli
Improving Diabetics' Lives: Reaching Diabetics Through An Online Community—Roche Diabetes Care with Farner Consulting AG
Pain Free Renewal: The Backbone of the NHS Just Got Better—Virtualstock with Cubitt Consulting

PHARMACEUTICAL RX                 

Creating a Faithful Following—Bristol-Myers Squibb with Reynolds MacKenzie
IO NON SCLERO: Projects & Dreams Don't Stop For MS—Biogen with Edelman Italy
Life Measurements—Novartis with Weber Shandwick
Manversation—Bayer with Cohn & Wolfe
MS: No Filter—Novartis Pharmaceuticals AG with Creation

ASSOCIATIONS               

Boosting the Senior Citizen Association in a Digital Age—Senior Citizen Association with Burson-Marsteller Oslo
Clean for the Queen—The Garfield Weston Foundation Charitable Trust, Country Life Magazine and Keep Britain Tidy with Four Communications
CoffeeStories - #MeetMyChoice—Association of Business Service Leaders in Poland with Publicon Sp. z o.o.
Eliminating Hepatitis C in Europe—Hepatitis B & C Public Policy Association with Hanover
Makers Wanted—Bavarian Crafts Association with Ketchum Pleon GmbH

EDUCATIONAL CULTURAL INSTITUTIONS             

Be The Face of TU Graz—TU Graz
The Cornerstone for Success—Brains International Schools with Marco de Comunicacion
Hear What Thou Shalt Not Read; AUDIO BIBLE Superproduction.—AUDIO BIBLE with LEWIS
Vilnius University Communication Campaign “In Anticipation of Nobel”—Vilnius University with Fabula Hill+Knowlton Strategies (UAB Fabula ir partneriai)
When the Ravann Make Its Way to the Notation System—ABAIM with Blast Burson-Marsteller

GOVERNMENT AGENCIES                         

The Enlightenment Trail: The World's Most Beautiful Night Trek—Norad - Norwegian Agency for Development Cooperation with Gambit Hill + Knowlton Strategies
Fifty-Fifty – The Best Things in Life Are Shared—The Swedish Social Insurance Office (Försäkringskassan) with JKL
Open a Door to Israel—Embassy of Israel in Poland with Partner of Promotion
Support Refugees—European Commission - DG ECHO with Burson Marsteller SPRL
Tech/Life Ireland—Department for Jobs, Enterprise and Innovation, Department of Education and Skills, Enterprise Ireland and IDA Ireland with Drury Porter Novelli

NOT FOR PROFIT                         

#lifejacketlondon—UNHCR, Médecins Sans Frontières, World Vision, Migrant Voice, International Rescue Committee with Snappin' Turtle Productions
Bratwurst Against Brexit—Die Jungen Unternehmer with fischerAppelt
How Many Drinks Can Your Child Handle?—AV-OG-TIL with Trigger Oslo
„Mein Kampf – gegen Rechts“—Gesicht Zeigen! Für ein weltoffenes Deutschland e.V. with Ogilvy Public Relations GmbH
Socks Trust: Give Socks Not Dogs—Dogs Trust with Mischief