Charting the future of public relations

The SABRE Awards, which recognize Superior Achievement in Branding Reputation & Engagement, now attract more than 2,000 entries from across the EMEA region each year, and provide the premier showcase for the best that public relations has to offer, celebrating winning work via our annual awards dinner (attended by 800 industry leaders last year) and via our website, with its vast library of public relations case histories.

The pace of change in public relations and communications has never been faster than it is today. The rise of digital and social media has changed how companies engage with their key stakeholders - creating new opportunities for public relations professionals. But it has also shaken up the competitive landscape, blurring the lines between PR and marketing and forcing PR firms to compete with other disciplines, from ad agencies and digital specialists to management consulting firms.

In this new environment, it is vitally important to showcase and to celebrate the best work produced by public relations firms and public relations departments, to demonstrate that PR can come up with big brand-building ideas, creative content, and strategic reputation management programs that impact the bottom line.

Late May will see the 14th EMEA SABRE Awards, the world’s largest PR awards competition, taking place at The National Maritime Museum in Amsterdam. The ceremony celebrates the Diamond, Platinum and Gold SABRE Award winners, along with the Holmes Report’s EMEA Agencies of the Year.

During lunchtime of the same day, at the In2 Innovation Summit, the In2 SABRE Awards EMEA will be held. The show celebrates EMEA’s best content and engagement work, shining a spotlight on the biggest and best ideas and the most creative execution and providing a glimpse at what’s next in branding, reputation and engagement.

Tickets for both events will be available soon.

Dress code (evening): Smart evening wear or national dress. No black-tie required.
Awards Program: TBC

To enter the 2018 SABRE Awards EMEA, please visit our dedicated entry platform
*The site is new. If you run into any problems with entries, please be patient. For technical help please contact Patrick Drury at [email protected]

2017 SABRE Awards EMEA
SABRE Winners
In2 SABRE Awards winners

2017 EMEA SABRE Awards Highlights

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2017 EMEA In2 Summit & In2 SABRE Awards Highlights

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