SABRE Awards South Asia 2018 Winners | Holmes Report
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2018 SABRE Awards Latin America Winners


SUPERIOR ACHIEVEMENT IN BRAND-BUILDING
WINNER:
Inside the Box: Packaging for Consumer Education—Tetra Pak with JeffreyGroup

CERTIFICATES OF EXCELLENCE:
Uma Experiência Única com a Royal Enfield na Índia—Royal Enfield with CDI Comunicação Corporativa
Your Surgeon Should Be Plastic—Chilean Society of Plastic Surgeons with MG Consulting


SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT

WINNER
Venda Seu Peixe—Banco Santander with In Press Porter Novelli

CERTIFICATES OF EXCELLENCE
Empowering Health Journalists in Latin America—Roche Latin America with Edelman Miami
Mission: Save the World—Kaspersky Lab with JeffreyGroup
The Modern Communication Factory—CA Technologies with S/A LLORENTE & CUENCA
Na Mesa com a Monsanto—Monsanto with Ideal H+K Strategies


SUPERIOR ACHIEVEMENT IN RESEARCH AND PLANNING                      
WINNER:
Why Does My Mobile Phone Have No Reception in São Paulo?—Abrintel with S/A LLORENTE & CUENCA


SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION                    
WINNER:
70 Years LG Electronics—LG ELECTRONICS with MG Consulting

CERTIFICATES OF EXCELLENCE:
VegasBrasil Culinary Project—Las Vegas Convention and Visitors Authority with Interamerican Network
Yo Cambio la Historia—Liga Contra el Cáncer – Perú with Orange 360°


MEXICO                          
WINNER:
Dual Year Germany - Mexico 2016 - 2017—Goethe-Institut – Mexiko with Another Company Mexico

CERTIFICATES OF EXCELLENCE:
Fashion Week Mexico at Tren Suburbano—Ferrocarriles Suburbanos with Zimat Consultores
Initiative Fuerza Mexico—Business Coordinating Council (CCE) with Zimat Consultores
Pope Francis visit to Mexico—Mexican Episcopate with Zimat Consultores
Starbucks, 15 Years in Mexico—Starbucks with LLORENTE & CUENCA


CARIBBEAN
WINNER:
RD Fluye, A Citizen Movement to Improve Road Mobility and Safety, Powered by Domino's—Domino’s Pizza with LLORENTE & CUENCA

CERTIFICATES OF EXCELLENCE:
Ribera Verde—FUNDACION TROPIGAS with PIZZOLANTE


CENTRAL AMERICA                     
WINNER:
Tinta Para el Alma—Payless Shoesource Costa Rica with CCK

CERTIFICATES OF EXCELLENCE:
MAS—Grupo LALA with CCK Ketchum
Punta Leona Apartments—Punta Leona Hotel with CAC Porter Novelli


ARGENTINA                    
WINNER:
Memoria AMIA—AMIA 

CERTIFICATES OF EXCELLENCE:
Airbus Perlan Mission: Soaring into Space and the Future!—Airbus with JeffreyGroup
Experiencia del Futuro—McDonald's Argentina with Alurralde Jasper Asociados, Oxean, BLAPP, Público Press Group, Avila Nores
Growing Up Together (Creciendo Juntos)—Pan American Energy
PAE'S 20th Anniversary Campaign—Pan American Energy


BRAZIL               
WINNER:
"Seu Leite Pode Salvar Vidas"—Unilever l Baby Dove with In Press Porter Novelli

CERTIFICATES OF EXCELLENCE:
Amazon Warriors Safe Collection—Ananse with Little George (Ketchum)
Technology & Life Campaign—Intel with Burson-Marsteller
Test of Courage—Pfizer with Ketchum/Little George
Why Does My Mobile Phone Have No Reception in São Paulo?—Abrintel with S/A LLORENTE & CUENCA


SOUTH AMERICA (EXCLUDING ARGENTINA AND BRAZIL)        
WINNER:
Looking for Marco's Mom—redBus with Burson-Marsteller

CERTIFICATES OF EXCELLENCE:
Posicionando a Uruguay Frente a Sus Públicos Estratégicos de Países No Fronterizos—MINISTERIO DE TURISMO DE URUGUAY with AXON MARKETING & COMMUNICATIONS
Un Futuro Eficiente y Sustentable—Generadoras de Chile with Extend Comunicaciones
United Against Cybercrime—Microsoft with Burson-Marsteller
Your Surgeon Should Be Plastic—Chilean Society of Plastic Surgeons with MG Consulting


MULTI-MARKET             
WINNER:
Empowering Health Journalists in Latin America—Roche Latin America with Edelman Miami

CERTIFICATES OF EXCELLENCE:
Book or Toy—Arcos Dorados with Porter Novelli, Tribal, Alurralde Jasper y Asoc., Creaciones, Power Influencer, Marketgate, Llorente y Cuenca, HRC Consultores
Reconvertir la Experiencia de Compra de un Destino Turístico por Parte de los Millenials—PROMPERÚ with Axon Marketing & Communications


BUSINESS-TO-BUSINESS MARKETING
WINNER:
Heróis de Fibra—DuPont Kevlar with Talquimy Comunicação

CERTIFICATES OF EXCELLENCE:
El Desafío de una Empresa en Ingresar a Colombia, México y Perú en un Sector Altamente Competitivo.—ZOHO CORPORATION with AXON MARKETING & COMMUNICATIONS
Emirates Airline A380 Launch in Brazil—Emirates Airline with Interamerican Network


CAUSE-RELATED MARKETING
WINNER:
Equally Welcome—Marriott with JeffreyGroup

CERTIFICATES OF EXCELLENCE:
Adoptafest - The Biggest Adoption Event in Mexico—Mars Petcare México with Porter Novelli México
RD Fluye, A Citizen Movement to Improve Road Mobility and Safety, Powered by Domino's—Domino’s Pizza with LLORENTE & CUENCA


CORPORATE IMAGE                    
WINNER:
The Modern Communication Factory—CA Technologies with S/A LLORENTE & CUENCA

CERTIFICATES OF EXCELLENCE:
Energy for a New World—Casa dos Ventos with S/A LLORENTE & CUENCA
Equally Welcome—Marriott with JeffreyGroup
Jugos del Valle - Santa Clara Web Relaunch—Jugos del Valle with LLORENTE & CUENCA
Starbucks, 15 Years in Mexico—Starbucks with LLORENTE & CUENCA


CORPORATE SOCIAL RESPONSIBILITY                
WINNER:
Amazon Warriors Safe Collection—Ananse with Little George (Ketchum)

CERTIFICATES OF EXCELLENCE:
BASF – Innovation for Sustainability—BASF with Máquina Cohn & Wolfe
Força na Peruca: Informação que Empodera e Gera Transformação Social—Fundação Laço Rosa with Approach Comunicação Integrada
Gran Día—Arcos Dorados with Porter Novelli, Tribal, Power Influencer, Marketgate, Invertir
The Green-Blue Water Coalition: The Brazilian Experience—The Nature Conservancy (TNC) with Imagem Corporativa


CRISIS/ISSUES MANAGEMENT                 
WINNER:
Mission: Save the World—Kaspersky Lab with JeffreyGroup

CERTIFICATES OF EXCELLENCE:
Amplifying Mexican Voices—Mead Johnson Nutrition with JeffreyGroup
Recuperação Judicial da Oi—Oi 


DIGITAL CAMPAIGN                    
WINNER:
Venda Seu Peixe—Banco Santander with In Press Porter Novelli

CERTIFICATES OF EXCELLENCE:
#irpromundo—APAE DE SÃO PAULO with CDI Comunicação Corporativa
#LoQueNadieTeContó—Protex with Burson-Marsteller


EMPLOYEE COMMUNICATIONS               
WINNER:
180 Years of thyssenkrupp in South America—thyssenkrupp with Ideal H+K Strategies

CERTIFICATES OF EXCELLENCE:
"It's Our Time" Video—SAP Latin America & Caribbean 
Juan Segura, Let´s Walk Safely—Constructora DLP with Extend Comunicaciones
La Seguridad Está en tus Manos—Kimberly-Clark Latin America with Comunica+A
Red de Canales Internos Arcos Dorados—Arcos Dorados with Porter Novelli Argentina, Cubo Mágico y Grupo Oxean


FINANCIAL/CAPITAL MARKETS COMMUNICATIONS              
WINNER:
Banco Sabadell Personal Banking: Breaking Paradigms—Banco Sabadell with LLORENTE & CUENCA

CERTIFICATES OF EXCELLENCE:
Raising Interest: A Bank's Journey toward Increased Visibility and Trust—Scotiabank with JeffreyGroup
Venda Seu Peixe—Banco Santander with In Press Porter Novelli


INFLUENCER MARKETING       
WINNER:
#StoriesAndBeers: How to Get Influencers’ Attention for a Corporate Brand Event—Backus Ab InBev with LLORENTE & CUENCA

CERTIFICATES OF EXCELLENCE:
Impact Technologies Award—Qualcomm with Ideal H+K Strategies
Influencers y Tendencias, el Nuevo “Must” en el Marketing Hotelero en América Latina—PALLADIUM HOTEL GROUP with AXON MARKETING & COMMUNICATIONS
Uma Experiência Única com a Royal Enfield na Índia—Royal Enfield with CDI Comunicação Corporativa
VegasBrasil Culinary Project—Las Vegas Convention and Visitors Authority with Interamerican Network


INTEGRATED MARKETING       
WINNER:
Technology & Life Campaign—Intel with Burson-Marsteller

CERTIFICATES OF EXCELLENCE:
#LoQueNadieTeContó—Protex with Burson-Marsteller
Communication with Purpose - Putting People and Their Stories in the Heart of the Strategy—Sonae Sierra Brasil with Edelman Brazil
If it’s in the World, It’s on eBay—Ebay Mexico with Edelman Mexico
Looking for Marco's Mom—redBus with Burson-Marsteller


MARKETING TO CONSUMER (NEW PRODUCT)                 
WINNER:
Proudly Mexican—Tequila Patron with JeffreyGroup

CERTIFICATES OF EXCELLENCE:
Airbnb Trips Arrival in Rio—Airbnb with Máquina Cohn & Wolfe
Hilab: Como o Posicionamento de Correto de Nova Tecnologia Chama Atenção para o Acesso à Saúde—High Tecnologies with Approach Comunicação Integrada
Mermaid Frappuccino, A Mythical Experience—Starbucks with LLORENTE & CUENCA
Sherlock Brings Quizlet to Brazil—Quizlet with Sherlock Communications


MARKETING TO CONSUMER EXISTING PRODUCT)                          
WINNER:
The Art of Flying—KLM with JeffreyGroup

CERTIFICATES OF EXCELLENCE:
ENGLISH READING WEEK—BOOK DEPOSITORY with URBAN PR
FUD Tribute to Mother’s Day—FUD (Sigma Alimentos) with Zimat Consultores
The New Era of Consumer Brands—Sony with JeffreyGroup
Ruta 90, Bringing the Cinema Joy to Every Corner of the Country—Cine Colombia with LLORENTE & CUENCA


MEDIA RELATIONS                       
WINNER:
Cómo Reforzar el Posicionamiento de una Institución Educativa como Referente de Creatividad y Lidera—TOULOUSE LAUTREC with AXONMARKETING & COMMUNICATIONS

CERTIFICATES OF EXCELLENCE:

70 Years LG Electronics—LG ELECTRONICS with MG Consulting
Media Tour - 10 Años Arcos Dorados—Arcos Dorados with Porter Novelli, Alurralde Jasper  y Asoc., Golin, Power Influencer, FTI Consulting, Interamericana de Comunicación, Marketgate, Extrategia, HRC Consultora


PUBLIC AFFAIRS/GOVERNMENT RELATIONS                     
WINNER:
United Against Cybercrime—Microsoft with Burson-Marsteller


PUBLIC EDUCATION                    
WINNER:
The First Time Has No Age—Pfizer with Ketchum/Little George

CERTIFICATES OF EXCELLENCE:
#ForçaAmiga: Quando a Informação é a Grande Aliada Contra o Câncer de Colo do Útero—Roche with In Press Porter Novelli
Add Fish, Add Health, Add Life—SONAPESCA with EXTEND COMUNICACIONES
MAS—Grupo LALA with CCK Ketchum
Yo Cambio la Historia—Liga Contra el Cáncer – Perú with Orange 360°


SOCIAL MEDIA CAMPAIGN                       
WINNER:
Blitz em Celebridades—DETRAN SP with FSB Comunicação  

CERTIFICATES OF EXCELLENCE:
180 Years of thyssenkrupp in South America—thyssenkrupp with Ideal H+K Strategies
Dual Year Germany - Mexico 2016 - 2017—Goethe-Institut – Mexiko with Another Company México
EDP Live Bands Brasil’ 17—EDP with S/A LLORENTE & CUENCA
Minas Gerais, Gastronomic Destination—Governo do Estado de Minas Gerais with Máquina Cohn & Wolfe


SPECIAL EVENT/SPONSORSHIP                
WINNER:
Fashion Week Mexico at Tren Suburbano—Ferrocarriles Suburbanos with Zimat Consultores

CERTIFICATES OF EXCELLENCE:
#HelloTalks—Motorola with RP1 Comunicação
The Art of Flying—KLM with JeffreyGroup
Cristal, United for the National TeamConnecting—Cristal with LLORENTE & CUENCA
Rock in Rio: Relacionamento de Longo Prazo Gera Resultado Recorde—Rock in Rio with Approach Comunicação Integrada


ASSOCIATIONS               
WINNER:
Initiative Fuerza Mexico—Business Coordinating Council (CCE) with Zimat Consultores

CERTIFICATES OF EXCELLENCE:
Festival Flores y Jardines, First Edition.—Festival Flores y Jardines with Another Company México
Pope Francis Visit to Mexico—Mexican Episcopate with Zimat Consultores


CONSUMER PRODUCTS/SERVICES                        
WINNER:
Adoptafest - The Biggest Adoption Event in Mexico—Mars Petcare México with Porter Novelli México

CERTIFICATES OF EXCELLENCE:
FedEx: An Even More Purposeful Action—FedEx with Burson-Marsteller
If it’s in the World, It’s on eBay—Ebay Mexico with Edelman Mexico
LEADING WITHOUT BORDERS—AT&T/ DIRECTV LATIN AMERICA with FLEISHMANHILLARD
Xiaomi coming to Mexico—Xiaomi with LLORENTE & CUENCA


FINANCIAL & PROFESSIONAL SERVICES                         
WINNER:
Raising Interest: A Bank's Journey toward Increased Visibility and Trust—Scotiabank with JeffreyGroup

CERTIFICATES OF EXCELLENCE:
Banco Sabadell Personal Banking: Breaking Paradigms—Banco Sabadell with LLORENTE & CUENCA
Sage Foundation: The Right Way to Do Business—Sage with JeffreyGroup


FOOD & BEVERAGE                
WINNER:
Book or Toy—Arcos Dorados with Porter Novelli, Tribal, Alurralde Jasper y Asoc., Creaciones, Power Influencer, Marketgate, Llorente y Cuenca, HRC Consultores

CERTIFICATES OF EXCELLENCE:
Dulciana Onion—Bayer Crop Science with Weber Shandwick
MC Mais Consciência - Using Street Culture to Promote Conscious Consumption of Alcohol among Minor
—Diageo Brazil with Zeno Brazil
Proudly Mexican—Tequila Patron with JeffreyGroup
Sommelier Virtual – Reservado Concha y Toro—Concha y Toro with CDI Comunicação Corporativa


HEALTHCARE                  
WINNER:
Test of Courage—Pfizer with Ketchum/Little George

CERTIFICATES OF EXCELLENCE:
3M Oral Care: The First Time with Media—3M Mexico – Oral Care division with LLORENTE & CUENCA
The First Time Has No Age—Pfizer with Ketchum/Little George
Junto ao Seu Coração - Close to Your Heart—Boehringer Ingelheim with Weber Shandwick
Medley's Sleep Hotel—Sanofi with Imagem Corporativa


INDUSTRIAL/MANUFACTURING              
WINNER:
Un Futuro Eficiente y Sustentable—Generadoras de Chile with Extend Comunicaciones

CERTIFICATES OF EXCELLENCE:
Heróis de Fibra—DuPont Kevlar with Talquimy Comunicação
Inside the Box: Packaging for Consumer Education—Tetra Pak with JeffreyGroup
Minha Casa Su REHAU—REHAU with Burson-Marsteller
Nissan Expedition—Nissan         


MINING/EXTRACTIVE INDUSTRIES    
WINNER:
PAE'S 20th Anniversary Campaign—Pan American Energy     

CERTIFICATES OF EXCELLENCE:
Become Aware—Pan American Energy 
Real Steel Opportunities: Gerdau Argentina Steelworks Inauguration—Gerdau with JeffreyGroup


MEDIA, ARTS & ENTERTAINMENT                         
WINNER:
Fasttest Release - Need for Speed—Electronic Arts with Weber Shandwick

CERTIFICATES OF EXCELLENCE:
Palmas de Peñaflor, Embajadores de Chile para el Mundo—Escuadra Ecuestre Palmas de Peñaflor with Extend Comunicaciones
Ruta 90, Bringing the Cinema Joy to Every Corner of the Country—Cine Colombia with LLORENTE & CUENCA


NOT FOR PROFIT                         
WINNER:
Força na Peruca: Informação Que Empodera e Gera Transformação Social—Fundação Laço Rosa with Approach Comunicação Integrada

CERTIFICATES OF EXCELLENCE:
IMPA Mostra Que a Matemática é Divertida e Transforma Vidas—IMPA (Instituto de Matemática Pura e Aplicada) with Corcovado Comunicação Estratégica
Revalorizando el Trabajo del Hogar en la Sociedad Latinoamericana—GLOBAL HOME INDEX with AXON MARKETING & COMMUNICATIONS


PUBLIC SECTOR/GOVERNMENT               
WINNER:
Cidade Olímpica—Prefeitura da Cidade do Rio de Janeiro with FSB Comunicação

CERTIFICATES OF EXCELLENCE:
Cocriação com Influenciador Digital e Humor para Falar de Segurança—Grupo Neoenergia with Approach Comunicação Integrada
Minas Gerais, Gastronomic Destination—Governo do Estado de Minas Gerais with Máquina Cohn & Wolfe


TECHNOLOGY
WINNER:
Sherlock Brings Quizlet to Brazil—Quizlet with Sherlock Communications

CERTIFICATES OF EXCELLENCE:
ABB in Brazil: 105 Years Making History—ABB with Imagem Corporativa
Gartner 360—Gartner  
LATAM Culture Week—Microsoft with Porter Novelli
SWPA Entree Increase Campaign - Sony Latin America—Sony Latin America with Porter Novelli Mexico


TRAVEL & LEISURE     
WINNER:
Posicionando a Uruguay Frente a Sus Públicos Estratégicos de Países no Fronterizos—MINISTERIO DE TURISMO DE URUGUAY with AXON MARKETING & COMMUNICATIONS

CERTIFICATES OF EXCELLENCE:
AquaRio: Como Manter em Evidência um Fenômeno de Público—Aquário Marinho do Rio de Janeiro with Approach Comunicação
California Onboard—Visit California with Edelman Brazil